Tips for Amazon Product Photography

The Last Guide To Amazon Product Photography You Will Ever Need!

Posted on December 29, 2021 by adminoo

With a reported $500 billion in annual sales, Amazon is one of the most trusted names on earth. The question is how do they make such an incredible impact? It all starts with their photography!

A recent study found that when customers were satisfied by product images and reviews then there was a 64% higher chance for them to convert into buyers than if someone else reviewed it before.

“In today’s market,” Dr. Joe Simonson says, “you’re competing with people who have millions of dollars on digital billboards.”

What is Amazon Product Photography?

Amazon Product Photography is a process of capturing and presenting images to promote products on Amazon. Fulfilling the requirements for high-quality, engaging images will increase your product’s visibility and improve conversion rates. Improving your product image can lead to increased customer satisfaction, higher rankings, and more sales. As Amazon sellers, it is our job to make sure that our products are visible and prominent on Amazon so they get seen by as many people as possible!

What are the benefits of Amazon Product Photography?

The human brain can process an image in just 13 milliseconds. That’s a lot faster than the time it takes to blink your eyes!

Good photography is essential for any e-commerce seller. It can make or break a sale, so investing in high-quality images should be at the forefront of your mind when taking pictures! Therefore, investing in quality images should be the priority of every Amazon seller. So what does using Amazon Product Photography give you?

1. Higher Conversion Rate or Unit Session Percentage

Good photography can make your listing conversion rates go up as high as 25%.

A recent study found that when sellers added professional pictures to their listings saw an increase in sales. Amazon is one of the largest eCommerce sites with more than 500 million products and countless buyers every day, which means there’s plenty of room for improvement if you’re not already doing well enough!

2. Helps in Branding

The way you shoot your brand will reflect how customers and potential clients perceive it. Creative and considerate photography makes for a more intimate connection between customers/ prospects. However, harsh angles create distance which is not conducive to building trust or empathy in the viewer – especially if they’re looking at product photos too much!

3. Increases value proposition

With so much competition in today’s market, it is essential to stand out from the crowd. Great Amazon photography can do just that! Amazon photography is an integral part of the marketing mix. It can increase a company’s value proposition and drive sales, which in turn creates more profit for them!

4. Reduces returns and refunds

Is a picture worth 1000 words? It’s more than just an aesthetically pleasing image. Pictures have been proven time after again as one of the most powerful ways for businesses (especially ones that deal with consumers) to reduce their risk while also improving customer satisfaction levels through increased trustworthiness!

What are Amazon Product Photography Requirements?

Picture-perfect images are priceless treasures that capture the heart and soul of a business. They speak volumes with just one glance, creating memories so lasting they never fade away!

A picture worth 1000 words is more than an aesthetically pleasing image. Pictures have been proven time after time as one of our most powerful ways for businesses (especially ones who deal primarily or exclusively online) to reduce their risk while also improving customer satisfaction levels through increased trustworthiness!.

Following are the guidelines for staying within Amazon’s ToS.

Key Elements of Amazon Photography

Ever wondered what goes into making a great photo? In order to make your listing photos stand out, you must keep these three elements in mind. All of these elements require different skill sets like photography, design, and marketing.

I will do my best to explain everything in this blog. Alternatively, you can contact Amazon photography experts like AMZ One Step.

So the key elements are the following.

The Main Image or Hero Shots
Infographics
Lifestyle Images
The Main Image

The Amazon main image is exceptionally vital to the success of your product.

“The Main Image”, as it’s called in marketing jargon, represents about 50% more sales than other images combined!

The main image can drastically increase your CTR. When shoppers scroll through the search results, the main image is the first thing they notice. It is quite obvious that the more clicks you get will result in more sales. High CTR and sales can help in Amazon’s ranking as well.

Amazon Main Image Requirements

Best Amazon main image examples that you want to take inspiration from.

You can also read our full guide on how to make your main image stand out?

Amazon Infographics

Infographics are a great way to summarize information in an engaging and easily digestible manner. This is especially true when you have limited images to showcase features and benefits of your product.

Amazon listings with infographics tend to convert more. Shoppers want quick information. If shoppers have to struggle to find the information they will bounce back from your listing. Infographics are the best way to highlight your product features.

Best Amazon infographics examples

Lifestyle Images

When you show your product in use, in a real lifestyle environment, it is called lifestyle image. With lifestyle images, shoppers can imagine themselves using the product.

Lifestyle photos are also a great way to target your demographics. This may also lead to an emotional decision to buy your product. If you are not using lifestyle images in your listing, you miss out on more sales.

Check out some great Amazon lifestyle images examples

Best strategy to increase Amazon sales with Killer photos

One of the best ways to increase sales on Amazon is by getting killer photos. Before you can create a product that people want, it’s important to understand your target audience. Make an avatar of them and read reviews or questions they might have, so their needs are precise in mind before making anything at all! You must understand your product and buy it before taking these steps. The key to increasing Amazon sales is a killer photo. Your products will sell better if they show up in people’s feeds and on their screens with creative, informative images that engage the viewer.”

What kind of Amazon images converts more?

Killer Main Image that increases CTR
Focus on benefits
Highlight Product features
Before & After Image (if applicable)
Using Lifestyle photos
Show Dimensions
Show Unique Selling Point
Use maximum photos allowed by Amazon
Show Packaging (if giftable)

Should I hire a professional Amazon photographer or do it myself?

Whether you’re just getting started in the world of Amazon or looking for more exposure to your product, working with professionals can help produce great results. If it’s possible to do it yourself then go ahead and take advantage! But know that there are definitely benefits from partnering up, most importantly having someone who has experience under their belt when they film footage for promotional purposes only goes towards improving customer engagement which ultimately leads back into increased sales opportunities downline (and trust me; we’ve seen what happens).

The recommendation is to work with professionals, it’s possible to do it yourself.

You need a camera and good lighting if you want to do it yourself. Professionals know what works.

If you want to do it yourself, Here is our DIY Guide to Amazon Photography.

Should I photoshop stock photos or use real models for photography?

The answer to the question of whether or not you should use real models for photography is a resounding “yes!” If your photos need an extra boost in creativity, go with stock images. However, if what’s needed most are new ideas on how best to present their products, then hiring talent from agencies specializing in this field could be more beneficial than using generic pictures found online.

Whether you are using stock images or accurate models for photography, let me tell you that both have their pros and cons. It depends on the nature and type of your product. You can jump on a call with our experts using this link to know what will suit your product.

Watch this video to understand the difference between stock photos and real-life photography.

https://www.youtube.com/watch?v=SCAsc2Caf7E&t=1s

Amazon Product Photography with Variations

In order to get more sales, you need a creative and exciting product image. This could be anything from color schemes or even just adding extra text into images for emphasis- what matters is that it makes people want to buy your products!

The way in which Amazon sellers market their items can have an impact on whether customers actually end up purchasing something when browsing through other options available on the website. This often means changing things like colors used within pictures as well as cropping at certain angles so there isn’t any unnecessary background. From adding a few design elements to adding colors or changing angles, trying different variations of a specific product can benefit your sales in a great way.

Amazon Product Photography

Amazon 3D Rendering vs Product Photography

It can be difficult for sellers to make up their minds about which type of photography is best. There are pros and cons with both conventional product shots as well as 3D renders.

Many sellers face a dilemma when it comes to choosing the best way of showing their products on Amazon. Some decide that conventional product photography is more suitable, while others prefer 3D renders or computer-generated graphics with flexible lighting effects for easier editing and retouching capabilities. Selling online can be complicated since there are many different aspects involved including pricing strategies as well as being able to offer customization options such as changes in fabrics or colors you want; this takes time but ultimately leads customers into buying something specific from YOU!

Affordable Amazon Photography Service

With so many photographers out there, it can be hard to know who is worth your time and money. AMZ One Step provides affordable amazon photography services that are sure not just meet but exceed all expectations of quality in a workspace shoot or even one-off pictures from headshots.

Our team at AMZ One Step strives on high standards when delivering creativity with its customer’s vision – making us uniquely qualified as experts working professional images made specifically tailored as per Amazon requirements. Get your product in front of buyers with our expertly taken photos that will help you generate more sales faster! Trustpilot reviews show us as being experts who know their stuff- see why others choose to work with Us every day.

Are there any Amazon photographers in China?

It turns out that the answer to this question is yes! There are a few Amazon photographers in China, and I recommend getting your photography done by AMZ One Step China studio. They also have locations across America, including the USA, and Canada. AMZ One Step is one of the prominent providers of Amazon photography services. We are confident enough in ourselves that we don’t need any other proof than satisfied customers like yourself.

Are Fiverr or Upwork the best places to find amazon photographers?

Amazon sellers struggle when it comes to finding photographers. Most of them rely on Fiverr and Upwork as they are two of the best places to find talented amazon photographers. However, agencies are more likely to offer good service, but you must compare prices, so your budget doesn’t get stuck with an agency that only takes care of their own wallet instead of yours!

What is 360 Amazon photography?

If you’ve ever shopped on Amazon, you know that the site offers a seemingly endless selection of products. But what you may not know is that Amazon has taken its product offering one step further with 360° photography. This unique feature provides shoppers with a realistic view of the product from all angles, making it easy to determine if the item is right for them. Learn more about this innovative technology and how to use it below!

It’s a relatively new technology that allows customers to view products in a completely new way. With 360 Amazon photography, customers can zoom around products to see every angle. This makes it easier for them to decide if they want to purchase the product. Interested in learning more? Keep reading! I’ll explain how 360 Amazon photography works and give you some examples of businesses that are using it successfully.

How many images are recommended for a listing?

Amazon allows up to 9 images for a listing. As long as you have 6 or more images on your listing, It is considered an optimized listing. You can also consider adding a product video on your listing.

Is 3D rendering Amazon compliant?

As Amazon becomes more and more popular, merchants are looking for ways to create a competitive advantage. 3D rendering is one way to do that, but is it compliant with Amazon’s policies? While technically not compliant, most experts say that you can use 3D rendering as long as you’re careful about how you do it. Here’s what you need to know.

When it comes to 3D rendering, there are a lot of things to take into account. One of the most important is Amazon’s guidelines for product images. Though they technically don’t allow 3D rendered images, many sellers use them anyway because they produce better results than photos. You want to know why you should consider using 3D renders in your Amazon listings and how to make sure they comply with Amazon’s rules. Get in touch with our expert.

Importance of graphic design and photoshop in amazon photography

Graphic design is a necessary part of any effective Amazon photography session. In order to create an appealing and professional-looking photo, you need to use graphics to direct your viewers’ attention to the most essential elements in the image. Adobe Photoshop is a powerful tool that can help you do just that. With its wide range of features, you can easily manipulate and improve your photos. By using graphic design and photoshop, you can take your Amazon photography to the next level.

In order to get the best pictures for your product, you need to be very creative. I suggest using Photoshop and graphic design apps because these will allow you to create really stunning images that people won’t be able to resist.

Learn from big brands on amazon

If you’re like most online entrepreneurs, you’re always on the lookout for ways to improve your Amazon business. One area that can make a significant impact is your product photography. But photographing products can be tricky – especially if you’re new to it. That’s why today we’re going to take a look at some of the best ways to photograph products, based on what big brands are doing. By learning from the pros, you’ll be able to create photos that stand out and help increase your sales. So let’s get started! There are some very big brands that sell their products on Amazon. They know how to do product photography well, and you can learn from them.

DIY Guide to Amazon Product Photography: 7 Need-to-Know Tips

Posted on November 26, 2021 by adminoo

You don’t need to be Ansel Adams for amazing Amazon photography — you don’t even need to know who Ansel Adams is! You can still take great Amazon photos at home no matter what level of photographer you are; when it comes to DIY Amazon photography, even expert sellers can be beginners.

So here, we explain how to take Amazon photos at home like a pro. We combine both beginner and advanced advice so you can get that studio look right in your living room. Follow the 7 tips below and see for yours

elf how better pictures don’t just impress shoppers, they also increase conversions.

1. Review Amazon Product Photography Requirements

First things first, your Amazon photography needs to comply with the official Amazon product image requirements. These include a mix of technical requirements and content standards.

While you can check the link for a complete list, here’s a quick summary of the more important ones:

minimum of 1000 pixels on either height or width
sRGB or CMYK color modes
TIFF, JPEG, GIF, or PNG formats
file names must include the product identifier (ASIN, UPC, etc.), followed by the file extension (.jpg, .png, etc.); example: B000123456.jpg
the main image must fill 85% of the frame and be in focus
the main image must be set against a true white background (RGB: 255, 255, 255)
the main image cannot contain additional text, graphics, or inset images

The requirements for the additional images are more lenient, which is how sellers can post infographics, charts, and images of the product in action. However, the main image has more precise guidelines, and that’s what we focus on here.

2. Use the Right Equipment

Using the right equipment is one of the best ways to avoid the common mistakes in Amazon photography. Taking pixel-perfect product photos requires some investment, but not as much as you might think — you can scale costs up or down depending on what you have available.

Specifically, for the best DIY Amazon photos, consider these tools:

a high-quality camera, ideally mirrorless or DSLR; some phone cameras with good specs can do in a pinch, but they won’t provide the same detail as high-end cameras, and those details are what shoppers want to see
a white background; to cut costs, you can either use a white seamless paper roll as a backdrop, or create your own cheap white box by using household supplies
artificial lighting, ideally LED or incandescent lamps
a camera tripod to reduce blurriness

Additionally, you can use extra equipment like a softbox or reflectors for even better image quality, but those aren’t essential. And don’t sweat too much over which lens to use — standard lenses work best for Amazon photography, and wide-angle lenses are not recommended.

3. Set Your Camera Settings Correctly

After gathering the right equipment, you next have to learn how to use it. In particular, you should familiarize yourself with your camera to get your Amazon photography just how you want it.

If you’re using a proper camera (as recommended), it’s best to adjust the settings manually. Assuming that you’re shooting against a white background or white box, try to apply these settings:

ISO: 100
Aperture: between f/8 and f/16
Shutter speed: 1/200th

Whether you’re using a proper camera or a phone camera, you always want to switch to the RAW format. The RAW format gives you the highest quality possible to preserve details best (the largest file size possible, too, but you can fix that later). It also works better for perfecting the white balance later in a photo editor.

4. Fill the Frame

Moving away from the technical aspects of Amazon product photography, let’s talk a little about what makes a good photo. Typically, you want the subject of your photo — in this case your product — to fill the majority of the frame. As per the Amazon photography requirements, the product needs to fill at least 85% of the main image without being cut off.

While this is a standard tip for all photography, it is especially relevant for product images. Shoppers rely on pictures to gauge the size of the product, and because the main image isn’t supposed to have any other objects in it, there’s no other frame of reference. Filling most of the image frame gives shoppers a more accurate idea of size because the product doesn’t appear too big or too small.

Before you take the shot, make sure the product is adequately framed in the preview window. For minor adjustments, you can zoom in and out on the product, but feel free to move the tripod around as well until you find the perfect angle.

5. Show Multiple Angles

Although it’s not a requirement, showing multiple angles of the product against a white background is still a best practice for Amazon product photography. This gives the shopper a more three-dimensional idea of the product, which in turn nudges them closer to a sale.

While you have your white background or white box set up with all the necessary lighting, why not experiment with different angles? You’re only required to have one main image with a white background, but you can still upload different angles as additional photos.

You can even go the extra mile with Amazon product 3D rendering, which — when animated — create a more interactive feel to seeing a product from multiple angles. These take a little more work to create, but early implementation on Shopify has already increased conversion rates by 250%.

6. Learn How to Edit Amazon Photos

Even professional photographers have trouble getting pictures right on the first shot. Photo-editing software like Photoshop or the free-to-use GIMP can help you correct minor errors in your DIY Amazon photography and give them a general polish with after effects.

Photo editors can’t help with major problems like focusing, but they can swiftly fix minor issues like cropping, blemishes, and color correction. For Amazon product photography, photo editors are incredibly convenient at getting your white backgrounds truly white, making up for any discrepancies with your camera’s auto-white-balance features.

Learning how to edit Amazon photos comes with its own learning curve, especially if you use professional software like Photoshop. However, the basics are easy enough to figure out, and the better you get at taking pictures, the less editing you’ll need afterwards.

7. Consider Alternative Styles for the Accompanying Photos

As we mentioned earlier, the guidelines are strictest for the main product image. The accompanying photos, on the other hand, allow for much more creative freedom so you can play around with other sales tactics.

While a straightforward photo with a white background presents a clear image of what the product is, you can use alternative styles to show off the product in other ways. In particular, consider these:

Candids — Show the product being used by actual people. Photos with happy people in them encourage more sales, not to mention they help explain how to use the product.
Secondary objects — Place secondary objects next to the product, such as a coffee biscuit next to a mug, or a peppermint leaf next to a box of mints. This makes the photo more interesting and influences how people interpret them, plus provides a good frame of reference for the product’s size.
Play with focus — You can get artistic with your DIY Amazon photography, such as getting an extreme close-up where only part of the product is in-focus and the rest is blurry.
Videos — Amazon product videos are proven to increase conversion rates by showing the product in motion.
Graphic-photo hybrids — It’s common in Amazon product photography to include one or two images with overlaid text and/or graphics. Images like infographics, comparison charts, and before-and-after pictures help explain the value points of your product if the visuals alone aren’t enough.
Product packaging — A lot of shoppers like to see the product packaging before they buy something, which can be advantageous if the packaging itself explains some of the benefits of your project.

Essentially, once you have a standardized main image, you’re free to experiment with your accompanying image. Think about the advantages of the particular product you’re trying to sell and see if you can come up with some unconventional Amazon photography to best show it off.

DIY Amazon Photography vs. Hiring a Professional

Knowing how to take Amazon photos at home is only half the battle — you still have to actually do the work. For starters, you have to gather equipment, whether buying or renting and from there you still need to learn how to use it.

Professional cameras can add meaningful details to your Amazon product photography, but only if you know what those little buttons and dials do. Meeting the bare minimum for DIY Amazon photography is hard enough, but to truly optimize the images you need to learn a lot more than can fit in a single blog post.

A lot of sellers prefer to simply outsource their Amazon photography by hiring a professional. Amazon product photography services like ours do all the work for you. Simply explain to our representative what you want (and in some cases send us a sample), and after around 7-10 days we’ll send you at least seven top-quality images taken by professional photographers at our own studios.

Sure professional services cost more but think of what you save by not buying expensive cameras, lights, and other equipment. Our Amazon photography staff are all professionals as well — you don’t need to learn about camera controls or how to edit Amazon photos because our team is already experts.

If you’re interested and want to hear a quote, schedule a free consultation call now, up to 60 minutes. We’ll answer all your questions and explain how we can help!

Amazon Product Photography – The Basics

Posted on January 6, 2019 by adminoo

The most asked question on Quora about Amazon is “how to take product pictures for Amazon??”. Whether you take your product photographs on a high-end DSLR or a phone’s camera, you need to concentrate on the basics to get amazing captures of your product.

For a product photograph to be perfect, the photo must be crisp and detailing. The product details like color, richness, dimensions, and material of the product. You can enhance the richness of the photographs by concentrating on some features. Here are some amazon product photography tips that can make your products look more appealing.

Seizing your product in High Resolution: To capture an amazing product photo it must not look blurry and must be appealing. Choose a camera that can do the work. The image must convey each and every detail. If your product image looks good, it creates an impression on your brand and remains the deciding factor for their purchase.

Background: Providing a white background for your product makes your product stand out. If you are not able to add a white background while clicking the product, you can add the background while editing. If your product is white, you can slightly tweak it using Photoshop.

Photography angle: To take the right shot, you must have the right image angle. The “main Image” gets loaded when you search for a product on Amazon. So, make sure that the main image contains the front view of the product, the rest of the angle can accompany the main image.

Making sure that no other items are there in the image: If the product images contain additional items other than the product that you sell shoppers might get confused. Make sure that your product is the only item in the product image. Amazon lifestyle photography is the most searched amazon photography-related keyword. In terms of lifestyle photography, the image quality must be of very high quality.