Build Your Brand on Amazon with Short Product Videos

Posted on November 4, 2022 by adminoo

Product videos are a great way to display your products in reality and educate potential customers on what they’re buying before they buy. With over 2.5 billion sellers on Amazon, it has become even more difficult to stand out from the competition with your product, but this is where an effective video can help you capture potential buyers’ attention and convert them into customers! The Amazon Product Videography will ensure that people see what they’re looking for in just seconds, so all those hours spent filming footage pay off when there are sales made by viewers like yourself who found something worth buying right away.

PRODUCT VIDEOS: THE ULTIMATE FRIEND OF AMAZON PRODUCTS

Video marketing is unquestionably one of the most powerful marketing strategies you can employ. It gives your customers an immersive experience with every detail, allowing them to better visualize themselves using it and increasing conversion rates! Not only will this make people more likely to purchase from YOU instead if their current supplier doesn’t have any product videos up yet (as seen by how quickly those buyers clicked away), but also because we’re so used to adult entertainment these days, no matter what kind of personality or mood someone may be in when browsing online stores, we want something visually stimulating before making decisions regarding.

AMAZON PRODUCT LISTING OPTIMIZATION:

Videos help sellers build relationships with customers by explaining more about the benefits of the products they sell. By highlighting all important details such as values or USPs! And answering all those questions you might be wondering about before making any purchases, a product video can change how people view one of these products!

Amazon has made it easy for sellers with innovative tools such as Amazon Product Videos, which provide excessive information so that viewers do not need to go elsewhere when they watch them. The Amazon Product Video is a good way to optimize your product listings.

AMAZON PRODUCT VIDEO CONVERSIONS:

Promoting your goods on social media or an e-commerce website is an excellent technique. Customers are much more willing to make purchase decisions as they find videos more helpful than reading text on a page, which may be difficult for some individuals with vision issues. In addition, they are much more likely to buy something when they see the video than when they read a text about what you have for sale! With these statistics, conversions will increase by up to 80% with a well-made product launch video.

360-DEGREE PRODUCT VIDEOS:

360-degree product videos are the perfect way to boost your sales. These immersive and accurate visuals can show off the true beauty of each item. And with complete transparency comes confidence in customers who have every right (and expectation) that they will get an honest assessment on whether or not this purchase makes sense based on viewing only one angle from their perspective—but now there’s no excuse because all angles are displayed equally throughout these short films, so nothing goes unnoticed.

PRODUCT DESCRIPTION VIDEOS:

Product descriptions are a great way to make your products stand out. They can be seen as an extension of what you would say in person, so they’re bound to engage customers more than just text alone! These videos should highlight all the amazing features and benefits of using this particular item or service; after watching them, consumers will feel like experts because their knowledge has been extended by watchful professionals who know exactly what they say.

HOW-TO VIDEOS:

How-to videos are a great way to show off your product and make it easier for customers. By demonstrating how simple or effective the item is, you can reduce customer service calls by eliminating confusion about what they need help with and instead creating confident buyers who will rave about their purchase!

CUSTOMER TESTIMONIAL VIDEOS:

Include customer testimonials in your product video for a professional, trustworthy image. The best way to do this without breaking any Amazon rules is by using footage from recent reviews that were published within the last year and included only verified positive comments about your company’s products or services to avoid being disqualified, as fraudulent activity often occurs these days with people creating fake accounts so that they can post bad stuff online!

VIDEO SIZE AND QUALITY:

For a video to be successful on Amazon, it needs the right length. Data suggests that viewers click off after 60 seconds of watching and will only stay tuned if your product or service has some entertainment value in its content, which can make things difficult when trying to set up an informative seller account! If you’re looking for ways around this problem, consider shortening any future promotional clips by 45%. In addition, the Amazon provider recommends videos under 5GB in size, so don’t worry about going over capacity! Finally, the resolution should also be at least 1920 x 1080 pixels since this higher standard makes for better viewing quality when browsing products on their website or app store listings.

PRODUCT COMPARISON VIDEOS:

Is your product better than your competitors’? Show it with a comparison video. It’s as basic and straightforward an idea to shoot, edit, or create for marketing purposes: show what features they offer that you don’t have on yours, along with any improvements over theirs (if applicable). If not having all those extra bells and whistles doesn’t matter, then make sure this type fits the bill; otherwise, try another one.

Non-brand registered sellers can now upload videos to their listings!

Yes! Amazon has now officially allowed non-brand registered sellers to upload videos on their listings. In September 2020, these new guidelines were sent out via email, saying that you could indeed use this feature if your account is eligible for it—so make sure and check under the Inventory tab, just above where the products are listed at all times, because there might be some extra steps involved, but don’t worry too much about them since everything should go smoothly once we’ve figured our way through these hurdles together.

SHARING CONTENT EXTERNALLY:

Amazon is making video content easier to find on its platform by adding the ability for users and brands to search, regardless of their size or popularity. With TikTok being such a popular app among millennials, it’s no surprise that they would take advantage of this form of media while building up an audience base that can then be marketed towards more mature consumers who may have grown out of social networking sites like Instagram but still want access to quality products from smaller businesses locally based near where you live!

Product videos are a great way to capture attention, especially on YouTube, where people love watching them. Uploading your Amazon product videos so you can share them on other platforms will expand their reach and increase awareness of what’s inside!

UNBOXING VIDEOS:

The new trend in online shopping is to have a video that unpacks the product and shows viewers exactly what they will get. This kind of informative clip can give customers satisfaction when their purchase comes without having seen it before, as well as allow them an opportunity for a vicarious experience with tips on whether or not this would be worth buying!

CHOOSING VIDEO OVER TEXT:

The next generation of consumers has spoken and is choosing video over text or images. This is apparent in the rise in popularity of TikTok, which now dominates America’s Snapchat-sized WhatsApp demographic (WhatsApp had around 200 million monthly active users as opposed to Instagram Stories’ claimed 100). Amazon also saw this trend coming when it launched its “Video Ad” feature on storefronts last year; these ads can be up to 1 minute long, whereas others may only show 15 seconds at most before automatically fading out–a much.

AMAZON VIDEOGRAPHY GUIDELINES:

Keep your videos short to keep people engaged! Avoid fluffy or unnecessary information that could turn off potential customers; we recommend keeping them under one minute in total length (including titles/logos).
To make sure all our sponsored brand ads look professional on film with clear sound during voiceovers, we must use excellent audio quality when shooting these.
You can use a comparison or product highlight video to address your customer’s problem quickly and efficiently.
The key to creating high-quality videos for your product is ensuring that you have professional equipment and know-how. If not, use free video editing software like iMovie or Windows Movie Maker.
If you want to create a video for your product, ensure the lighting is good and easy to use.
The best way to ensure your customers get the most out of watching a video is by focusing on its main features and benefits. Customers are much more likely to watch product videos if they can see what’s being demonstrated.
To make your video more engaging and aesthetically pleasing, use on-screen text to point out important features or benefits of the product. This is especially helpful if someone watches it with the sound off.
You should also provide royalty-free music for viewers with preferences that don’t match this tone but still want some ambiance. At the same time, those watching will be able to get their desired effect from it too.

Why is Amazon Brand Story Significant For Your Brand?

Posted on October 1, 2022 by adminoo

Amazon sellers are looking for ways to improve their sales and stand out from the competition. Creating a strong brand story can help you connect with customers and make your business more memorable. Amazon updated their A+ content manager with a new feature that allows you to create your own Amazon Brand Story. This is great for brands who want more authentic stories on the site!

Amazon Brand Story – Taking Your Brand Image To The Next Level.

The brand’s story is brought to life with a custom-built module that allows for scrolling through content and products. With this innovative design, customers can easily find what they are looking for while being guided by an elegant carousel highlighting key narratives in the company’s history and other interesting facts about them!

Your brand story differentiates you from your competitors and helps customers understand why they should buy from you. In this blog post, we’ll discuss what makes a good brand story and give some tips for creating one that will help you succeed on Amazon. Stay tuned!

How Can Amazon Brand Story Help Sellers?

The quality of your content is the most important thing to keep visitors interested when searching for a product and landing on a product page. Amazon brand stories are beneficial because they make a product page look more appealing. Here are some of the noteworthy benefits of Amazon Brand Story,

Builds Brand Reputation:

Introducing Amazon Brand Stories-a new way to connect with customers and distinguish your product! By using the power of storytelling, sellers can reduce return rates while building a stronger reputation for the brand. Hence, we can say that one can reduce the number of returns and negative reviews by using Amazon Brand Stories to forge connections with your customers. This will help you distinguish products and establish brand awareness–all benefits that increase conversion rates!

Increase Conversions:

The Amazon Brand strategy is about building a strong brand that shoppers can trust. Increasing awareness and establishing your credibility as an authority in the marketplace makes it easier for potential consumers to make informed decisions with their dollars. So you’re more likely to be thought of when they need another product or service!

Set You Apart From The Competition:

One of the most powerful features of Amazon’s branding system is its “Amazon Brand Story,” which allows you to differentiate yourself from other sellers by highlighting how often shoppers buy your products. It also showcases what kinds of products people like best and helps drive more sales! Amazon brand stories increase average cart value and can add to big-time profits, especially if shoppers only click on one ad but purchase multiple products. A big percentage of shoppers will buy your multiple products because of a convincing brand story.

What Can You D0 With Your Brand Story?

Amazon’s brand story feature lets brands connect with potential buyers and share more information about themselves. This allows customers to become more familiar with your brand and product. It also allows you to talk more about your brand and build better customer relationships.

How To Create A Brand Story That Sells?

You’ve built a great product, and now it’s time to sell it on Amazon. But before you can start raking in the sales, you need to create a brand story that will capture the attention of potential buyers. Only sellers who have Amazon Brand Registry can use the Brand Story feature. To qualify for Amazon Brand Registry, you must have an active registered trademark. A good brand story will tell customers who you are, what you’re about, and why they should buy from you. Here’s how to create an Amazon brand story that sells.

Know Your Customer
Before you can start writing your brand story, you need to know your customer.
Who are they?
What do they care about?
What problem are they trying to solve?

Knowing the answers to these questions will help you craft a brand story that resonates with your target audience.

Start with Your Origin Story

Every company has an origin story, and yours is likely no different. Whether it’s how you started in your garage or the “Eureka!” moment when you came up with your product idea, your origin story is a great way to introduce customers to your brand. Use it to tell customers who you are and what inspired you to create your product.

Highlight Your Differentiators

What makes your product different from everything else on the market? This is something you’ll want to highlight in your brand story. Why should customers buy from you instead of your competitors? Is it because of your unique ingredients or manufacturing process? Or maybe it’s because of your outstanding customer service. Whatever it is, make sure to emphasize what sets you apart.

Convey Your Brand Values

Your brand values should be woven into your story. For example, are you committed to sustainability or fair trade practices? Do you give back to the community? Customers want to know they are supporting a company with values aligned with their own. So make sure to communicate what stands for loud and clear.

Conclusion:

Your Amazon brand story is one of the most important tools in your marketing arsenal. It’s how you introduce yourself to potential customers and persuade them to buy from you instead of your competitors. By starting with your origin story and highlighting what makes you different, you can create a brand story that sells.

Analytic Review: Online Shopping Gear Shift Amid Corona Virus!

Posted on May 24, 2020 by adminoo

In the last two months, almost everything has changed and so do Amazon and its shopping trends! E-commerce market and online shopping have shifted gears during this rough trip of the global pandemic which is very important for you to know as an Amazon seller to maintain the well being of your seller account.

Buyers are as yet shopping on the web for items, similar to stogies, self-care items, and cooking utensils to improve their stay-at-home understanding. In any case, a few retailers have seen buyers are moving their spending toward esteem things and away from costly items.

Since WHO updated the COVID-19 outbreak from a ‘global emergency’ to a ‘global pandemic’ earlier this month, the virus’ spread and the world’s efforts to contain it have meant some dramatic changes in our everyday lives.

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What actually happened?

If the market place dropped down for any niche, it grew stronger for another niche, to improve their quarantine experiences, online retailers selling the array from cookware and self-care items to stogies report solid deals. Be that as it may, even with expanded deals, numerous retailers are seeing an adjustment in customers’ inclinations.

The accompanying investigation depends on quantitative and subjective reviews, anonymized accumulated information just as mind-boggling diagnostic models.

We set out to answer how the coronavirus pandemic has so far influenced Amazon web-based shopping in two sections:

Taking a gander at one of the nations most hard-hit by COVID-19, How is request creating?

Which items are the ‘victors’ in the present circumstance?

THE ECONOMIC IMPACT OF THE CORONAVIRUS PANDEMIC

With the coronavirus pandemic influencing essentially China in the early piece of the year, Amazon brands sourcing items from the creation powerhouse foreseen the most huge financial effect being on gracefully.

With incalculable industrial facilities in influenced regions closing down totally, Amazon organizations were (legitimately) worried that this hit to the flexible chain could mean a low stock and at last selling out of the item. Knowing, obviously, that one of the most noticeably terrible things that you can be on Amazon is ‘sold out’.

Indeed, even with processing plants incompletely operational, with severe confinements on outside contact influencing exchange: little came in, and little came out.

IN LIGHT OF THE AMAZON’S A9 CALCULATION

Furthermore, in light of the fact that Amazon’s A9 calculation loads late movement all the more vigorously, lost deals imply a slipping position – one that could begin a negative force for your well-deserved spot in Amazon’s query items.

By late February, reports showed that Chinese industrial facilities were gradually returning to business. In any case, as the worldwide circumstance has advanced, so too have the worries of groundbreaking Amazon traders and our own invitations to take action as worldwide residents.

From a general call to rehearse social separation to class terminations and in some extraordinary cases an all-out ‘lockdown’, we are largely now urged to remain inside to protect the soundness of our networks.

Meanwhile, Amazon has given a valiant effort to stay aware of the changing condition with the goal that it might keep on serving its clients.

By debilitating entrepreneurial gouging with unforgiving punishments, significantly expanding satisfaction limit, and organizing family unit staples, clinical supplies, and other popular items for FBA.

CHANGING GEARS: CONCERN OVER COVID-19’S IMPACT ON DEMAND

So what eventually do these progressions mean for the greatest (on the web) store on the planet?

People quarantined at home are involved in home chores and cooking activities so the demands over the kitchen related stuff are so much increased. According to different kitchen product sellers, we have improved the conversion rate multiple times higher than in normal situations. The economy is collapsing for some while improving for others at the same time.

Perhaps, an expansion sought after. Some are guessing that these progressions could launch eCommerce into the future by empowering constantly in-store-buying hold-outs to traverse to online due to legitimate need.

All things considered, customers who become acquainted with getting staples online may be probably not going to switch back to in-store purchasing when post-COVID-19 regularity is reestablished. Shopping on the web could turn into the new typical for most customers.

Research firms likewise report blended outcomes for online deals relying upon the item class. 21% of purchasers stated they will purchase more online than typical, 60% state they will shop a similar online as expected and 18% state they will purchase fewer things on the web.

But then, confronting the truth of an evolving economy, the dangers to Amazon organizations are currently not exactly so obvious.

While buyers have both the time and the need to shop on the web, the basics to remain inside for a long time to come will normally constrain interest for certain item classifications.

In addition, as the financial circumstance stays unsure and is probably going to keep on declining (at any rate for the time being) concerns have moved to request.

Regardless of whether forthcoming clients purchase pretty much by and large rely upon whether the flood in shopping on the web can make up for a far-reaching decline in purchasing power.

We can’t resist the urge to hypothesize about what the future will bring and how the present conditions will change eCommerce as we probably are aware of it. Furthermore, since we don’t have a gem ball, we are going to the following best thing: information.

HOW ARE CONVERSION RATES DOING DURING PANDEMIC?

Obviously, to state anything with measurable conviction, more information is required

While it is too soon to make any conclusive inferences now, this early information suggests the chance of an expansion sought after for commercial centers that are presently confronting comparative social separating measures.

In any case, individuals shopping on the web is just 50% of the image. To improve comprehension of the business circumstance on Amazon and what Vendors and Sellers ought to expect, we need to jump into what individuals are purchasing on the web.

‘VICTOR ITEMS’ IN THE PRESENT CIRCUMSTANCE:

Remarkably, ‘Sports and Outdoors’ developed fundamentally in both German and Italian markets, yet Italy observed a development rate of 674% higher than the German market.

These clues previously settled patterns are probably going to proceed while the US and Germany presently face expanded home detachment.

Perceptible shopping patterns in the US, Germany, and Italy so far include:

Food supplies and Home Basics
Endurance Shopping
Terrace Betterment
Diversion and Activities
Indoor Fitness and (Solo) Outdoor Sports
Home Office
Getting the Outside

Food Supplies and Home Basics:

This can be relatable to the present situations, grocery items and home basics are utilized as replacement shopping and stocking up essentials for daily purpose and necessities.

Endurance Shopping:

Endurance or survival shopping ultimately includes medical supplies and air purifiers.

Terrace & Backyard Betterment Supplies:

Particularly as springtime excursion plans are dropped, no uncertainty Amazon clients are concocting innovative methods of benefiting as much as possible from their time spent in their own homes.

Customers are showing a craving to put resources into their home and lawn, by buying things like planting supplies, etc.

Diversion Activities:

Toys, Games, and Video Games are in demand due to the coronavirus homestay situations. +30% in Germany and Italy.

Indoor Fitness and (Solo) Outdoor Sports:

Understanding that social separation doesn’t carefully mean staying inside implies buys for ‘open-air’ sports that should be possible performance or require constrained contact are a mainstream alternative.

Indoor wellness hardware is obviously likewise mainstream as shoppers are compelled to forego excursions to the rec center.

barely any felt the direness to telecommute before the thirteenth in these business sectors. Obviously, those dates are not yet spoken to in this informational collection (which is following buying patterns until the ninth of March).

Office Products:

That being stated, it’s plain to see that in Italy, where segregation has constrained the individuals who can bring their work inside the home, equipping the space will be a characteristic spot to contribute. Office products sale increased by +43% in Italy.

Bringing outside in:

Customers are making buys with the understanding that they are going to invest significantly more energy inside.

End: COVID-19 Economic Predictions

Apparently the interest for eCommerce amidst the coronavirus pandemic will increase – at any rate for some item regions. What we can’t currently know for certain is the means by which changes to the worldwide economy will factor in.

What’s more, however, we don’t have the foggiest idea what unequivocally will be done, unmistakably as the biggest online retailer in the western world, Amazon will rush to react to the emergency varying.

In maybe one of the most exceptional changes to the stage up until this point, Amazon declared on Saturday that it will confine requests of superfluous items to two of the hardest-hit nations in Europe, Italy, and France, with an end goal to stay aware of the interest and conveyance of fundamental merchandise.

Such changes will, obviously, speak to a transient hit for most merchants and sellers however are probably going to help more noteworthy benefit for wellbeing and financial development in the long haul, ideally promising faster national financial recuperation from the annihilation of COVID-19.

Finally, for a week after week update summing up all that you have to know for your Amazon business as it identifies with the COVID-19 flare-up.

COVID-19 And Its Impact On Amazon Third-Party Sellers

Posted on April 15, 2020 by adminoo

More than 50% of the Amazon sales are made through third-party sellers and since everybody is confined to their homes with no safe alternative but to shop online, a massive surge of online supply and demand has taken place, leaving amidst its third-party sellers in unmitigated waters and much uncertainty.

In the wake of reality-altering pandemic known as coronavirus, almost everyone has felt the wrath. From disturbed routine to limitation from the outside world, it hasn’t been easy for the most. More specifically, all those heroes out there doing their best to keep the world running by providing not only everyday essentials but also time occupying deliveries to their panic-ridden consumers whose sole purpose seems to be mass hoarding essentials like toilet paper.

It’s an understatement to say matching the demand with supply has been only one of the many challenges Amazon FBA sellers are facing these days.

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Ban Over Non-Essential Categories

To match a smooth supply to an increased demand for products, Amazon recently restricted its FBA sellers to 6 essential categories: Baby, Health & Household, Beauty & Personal Care (including personal care appliances), Grocery, Industrial & Scientific, and Pet Supplies.

This ban was announced to be lifted by the 5th of April but it seems Amazon is still navigating on that front and there has been no relief to the sellers whose non-essential shipments are no longer being accepted by Amazon. This inbound freeze has affected about 53% FBA sellers.

The vendors whose sole bridge to the customers is Amazon are now looking at alternatives such as FBM.

Disruption In Supply Chain

The domino effect took place long before the USA came into contact with the deadly virus. Sources report that sellers felt a serious decline in sales due to supply disruption in China, where Chinese suppliers and factories were facing serious ramifications from the COVID-19 outbreak. Unable to produce and import goods globally, the ripples could be felt around the world.

Major Delay In Shipment

Amazon is famous for its fast delivery services. With Amazon Fresh, you could get same-day deliveries on groceries and produce. The Prime users could enjoy free deliveries within two days, and the Amazon Dash could take care of necessary household items just before depletion.

Due to the effects of CoronaVirus, Amazon’s promises have taken a great toll. Even with a temporary hold on the selling of non-essential goods, Amazon may be meeting ends but it is not as smooth as it used to. Even the regular 5-8 day delivery has taken an unsavory stretch to as long as a month!

In a frenzy of buying, with limited workers, and health & safety measures it is proving challenging for Amazon to deliver on its previous standards. As a result of late shipments, many customers are canceling their orders after finding out their orders will take too long to arrive.

Decline In Consumer Spendings

We found out through a survey that around 80 million jobs may be lost due to the spread of COVID-19. These are mainly jobs relating to luxury services, tourism, and travel.

The people are currently concerned with self-preservation more than anything else. The buying focus has been limited to survival at home and making life efficient within the comfort of their walls.

Since people are spending less on items outside the essential categories, more is spent over goods like health, food, child and pet care.

Read More:- Amazon Vendor Central Vs Seller Central

Sellers dealing with non-essential items are either facing this difficulty despite turning to other methods than FBA.

Moreover, due to delay in Prime Day (usually held around mid-July, now postponed till August) will likely also bring a major setback to sellers as mass materialism allows them to single-handedly generate a huge spike in revenue.

How Amazon Sellers Should Combat These Difficulties?

These may be trying times and to make sure Amazon Sellers survive through this epidemic, here are a few suggestions sellers can apply to see their business through.

Give FBM a try – With inbound shipment freeze, many sellers are already considering Fulfillment By Merchant. Since Amazon is unable to fulfill, you don’t have to sit around feeling trapped and helpless. Try fulfilling your products by yourself, if you have a storage area. A plus advantage of switching to FBM would be the buy box. Currently, Amazon has been favoring the FBM sellers who are able to meet ends better than FBA sellers for the placement in the buybox.

Halt advertising or spend less on it – With the economy being at stake, many businesses are making a practice of cutting down on costs and saving up for harsher times. Since we do not know how long this spell may go on, it is a wise choice to temporarily cut down on extra costs such as advertising. Amazon itself is urging sellers to do the same.

Change your strategies – With Chinese suppliers out of the question, you can look for other sources such as local businesses. Many sellers are showing support to their communities by sourcing from them in order to avoid further delays in shipment and communication issues. Meanwhile, the customers will likely be more pleased as well with less damage to the ecosystem. Besides that, where applicable, you can also go for homemade production of goods, or 3D print your own items! Other sellers are reaching out to suppliers outside china and the US such as Vietnam, Mexico, Taiwan, and more.

Update your inventory to hot selling products – Right now, as we have observed, there are certain categories that are hot to sell and consume alike. Products such as DIY projects, self-grooming & care kits, fitness, home office supplies, medical supplies, and pet care products are very in. Selling products such as these may prove quite beneficial to the sellers.

Most importantly, stay informed – Staying on top of current news and updates is the way to make sure you don’t miss out on important trends and updates regarding amazon.

7 Deadly Mistakes to Avoid While Selling on Amazon

Posted on February 7, 2020 by adminoo

Amazon Sellers are the assets of Amazon. It has comprehensive selling policies and best practices to follow while selling on Amazon for their vendors in seller central tab (can be searched when signed-in). Both New and Experienced Amazon FBA Sellers make some mistakes throughout their selling passage. Some mistakes are minor while some mistakes are big enough to cost you thousands of dollars, collapsing your business that no one wants! (Obviously, our target 🎯 is success always!)

Anyhow, If you are a junior Amazon seller, you can make some common exorbitant mistakes that most of the sellers make without even having an idea. You must go through the complete blog to understand Amazon’s policies.

In this Blog, We will cover 7 Deadly Mistakes to Avoid While Selling on Amazon whether it is account Setting up or order handling.

7 Deadly Mistakes to Avoid While Selling on Amazon

Mistake # 1 – Violation of Rules

Amazon is a huge platform that runs according to the rules and regulations. Each and every seller must know & stick to the rules and regulations of Amazon, no matter you are a junior or senior seller.

From FBA inventory shipment to the return & refund, every step must be taken according to the rules of the amazon. Amazon forbids the violation of rules, in case of any violation at any step throughout the online sales journey amazon can give you the warning and even have the rights to block your account any time!

📉 Possible Business Loss!

Misunderstanding Amazon rules can affect severely! Your account will be banned and inventory loss that is stored in Amazon warehouses is for sure of hundreds or thousands of dollars! You will not be able to create another account and sell again on the Amazon platform that’s a Possible loss of high profits you could get through obeying the rules and proper sales!

Mistake # 2 – Amazon Account Set-Up Failures

Amazon Seller Account is the basic interest for Amazon Sellers because they have to deal with their business through the seller account. Any Activity on the Amazon Seller Account that is against the rules and regulations of Amazon can be deadly. When you begin selling on Amazon, Make sure to understand and follow all terms of services otherwise any mistake can lead to account suspension that can be costly If you have already submitted your inventory to Amazon’s fulfillment centers!

These mistakes regarding account set-up are:

More than one Seller account registration: If you are thinking of set-up more than one seller account to boost your sale. It is against the Amazon Policy! Amazon permits one seller to open only one seller account!

Trying to Divert the Amazon visitors to your website: Various Sellers tried to get the traffic on their websites by putting a URL on their product description or seller information. It is a Policy Violation and Amazon strictly prohibits this act.

Imitate Other Seller’s layout: Copying other sellers may harm you in many ways! It may be possible that the seller you are copying is violating any rules that can put your account also on risk! Copying other’s set up is itself an Amazon’s policy violation. Must check the Amazon best practices, audits, testing time to time to refine your account.

Never Pick Wrong Account Type: Always pick the exact seller account type that is relatable and meant to your business. Do a little research and pick the right one!

📉 Possible Business Loss!

Can you imagine, where a successful business can take you? Sky-high profits are the ultimate result of becoming a successful Amazon seller! It is very costly to lose all the profits by attempting some mistakes while setting up the Amazon Seller Account. Avoid the Mistakes to run your seller account smoothly!

Mistake # 3 – Ignoring Product-Related Facts

Product listing Mistakes: Amazon Product listing can give a boost to your product or bring it down! Incorrect or inaccurate Listings can drastically lower the profits! Best Content and Graphics of Amazon Product Listing and Product Photography can change the dimensions!

Including Promotional text or Coupons: It seems attractive but Amazon does not allow to add any Kind of promotional text, Coupons or sales in your Listing, description or Product Title! If you do so Amazon will give you a long term loss than a short term benefit!

Colored background of Main Images and Watermarks: White background in the main featured image is one of the amazon policy, Colored backgrounds in the main images are the violation of Amazon’s law. Similarly, Any Kind of watermark, bordered images or cartoon images is not entertained by Amazon.

📉 Possible Business Loss!

These Mistakes can badly affect your Amazon Seller account image, Amazon can send you a warning and can ban your account! It is a costly mistake because you will have invested thousands of dollars in listing optimization, Graphics, Photography, PPC without any single penny of profit!

Mistake # 4 – Neglecting the competition

Amazon Selling needs proper strategy! Do extensive Product research (You can use AMZ Word Spy for keyword research related to the product), check out the competitors, Focus the reviews and ratings a product receives, If 10 or more than 10 sellers are getting the 100 or >100 reviews, it means that competition is high!

Calculate the Amazon PPC cost and possible profit you could earn before investing anything.

📉 Possible Business Loss!

Neglecting the competition and trying to get the buyers through Investing in PPC without proper research can take thousands of dollars away from your wallet without getting any profit in return.

Mistake # 5 – Dealing with the Un-Professional Supplier

While You are running an online business, Dealing with trustworthy and professional product supplier counts a lot. Sometimes, Seller messes up their business because of the wrong supplier. To avoid business mistakes and loss you must check the reliability ratio, performance and work history of the supplier with other sellers.

📉 Possible Business Loss!

Dealing with a non-professional and unreliable supplier can lead you to different scenarios. Many issues like Overcharges, compromised quality, and sometimes deposit theft and escape arise. Your possible financial loss can be up to a thousand dollars in any situation.

Mistake # 6 – Stocking a lot of inventory

No seller wants to run out of the stock! To avoid running out of the stock what sellers do? They overstock the product. Overstocking has two main reasons:

1- Due to High Customer demand

2- Due to the lower cost per unit on a huge order

Over-stocking can be costly to a seller in many ways. Amazon costs the sellers to store their products in Amazon warehouses. So, You are just spending your money on over-stocking the product instead of earning. Another disadvantage of the overstocking may arise if your sales drop-down, It will be very difficult to get rid of that excess stock!

In this situation, Overstocking can not get back your complete investment while charging you more on inventory return $0.50 per unit to yourself. An approximate Sales estimation and valid prediction are needed to avoid overstocking problems via actual sales!

📉 Possible Business Loss!

If somehow you managed to sell the overstock! The profit will not be so attractive because the amazon long term inventory fees are so expensive! Amazon’s charges for long term product inventory is up to $6.90 per cubic foot of product each month. You could have spent your money to get more profitable products and create new business ideas.

Mistake # 7 – Missing the opportunity to use Amazon PPC correctly!

Advertising is an important aspect of selling nowadays! If you are properly running your business via the help of proper product and competitor research than avail the opportunity of the Amazon Pay per click (PPC). Exactly as the name suggests that Amazon PPC costs you but gives your product more exposure and increases the chances of the sales. A little investment brought a large profit if you avail the opportunity of Amazon PPC accurately.

If your Product listing makes a sale through Amazon PPC, It increases your organic ranking because of Amazon algorithm considers your product worthy and in-demand.

Always calculates the PPC expense and profit margin to avoid each and every kind of loss risk.

📉 Possible Business Loss!

Advertisements can improve the number of impressions and directly increase in the sales & organic rankings comparatively usual sales. As the number of sales increase, It enhances the profit margins 50 times more than the PPC cost. You will be losing all the profits if you do not consider the Amazon PPC campaign option.

The Bottom Line

To avoid each and every mistake and become a successful seller on Amazon, always put your customer first! That is the Key Rule of the online Amazon Business. Hopefully, you will have understood the common mistakes mentioned above in the article and the ways to avoid them while running amazon business. Educate yourself more about the amazon rules and regulations & using the right tools to operate the business may help you run your business smoothly.

Although there are more plenty of mistakes which sellers make while starting the business, never take any step in a hurry or stress so that you could avoid the mistakes!

Has Amazon Blocked Your Account? Here Is What You Should And Shouldn’t Do

Posted on December 12, 2019 by adminoo

If you are an Amazon seller and looking for a genuine solution to reinstate your blocked Amazon account, then you are at the right place.

I am going to share a lot of useful information regarding the reasons which provoke Amazon to block your account and the steps you should take, to reinstate your account.

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Has Amazon blocked your account?

There could be a number of reasons that can lead any seller account to a loss-promising suspension. Any mishandling, whether intentional or unintentional can invoke Amazon to block your account. Before discussing how to overcome the problem, let’s discuss some of the common reasons that can lead any account to the state of suspension.

Reasons for account suspension:

The Platform of Amazon is a transparent and fair place for sellers and customers. Sellers have to work themselves to impress and attract buyers while providing them with the quality they need to stand out from the rest.

Sometimes, sellers run out of their selling strategies and make many mistakes in doing their job. When a seller account sums up different reasons, Amazon warns the account owner that leads to account suspension or being blocked.

There are certain situations and some of them are as follows:

Compromising Product Quality:

When a seller comprises the product quality and provides any product that is not fulfilling the buyer’s expectations or the product is expired, fake or artificial instead of the original. In some cases, products may be defected, defaulted, non-functional, or having any issue that affects the product functionality can lead to the suspension on the report and pending review of the customer.
Other problems are related to the delivery of the product, late or fraud suspected by the buyer that is reported may cause the warning and account blocking.
If a product is constantly receiving negative reviews and maintains poor ratings can also a reason for getting a seller account on the verge of suspension.
That is why product quality is always a high priority for the seller that can result in a seller’s account grow and expand the business more rapidly.

Bad services by a seller account

If, in any case, the seller is not able to provide the proper services to the buyers and unable to respond to emails and text messages (queries that can result in reversing the chances of negative response and feedback from the customers). Negative feedbacks are the main reason in account suspensions.
Sometimes buyers are quite selective and demanding, it unintentionally messes up the order discussions, resulting in argumentative exchange. This indicates the order defect rate. If it occurs frequently to any seller account, Amazon will likely put a warning on the account and can also fold it in under the pending review category.
The best thing a seller should promote is a healthy conversation with the buyer and try to make it less argumentative and clear any queries, as soon as possible.

Delivery Problems:

You are on the platform of Amazon, you have to follow the rules and regulations of Amazon regarding Product delivery. Amazon wants sellers to deliver their products to the customers in a minimum of two and a maximum of three working days.
If a seller does not comply with this delivery duration and takes the delivery time more than three days, Amazon will consider it as a delayed or late order. Amazon does not bear late deliveries more than the rate of four percent. After repeating late deliveries or failure to abide by the Amazon rules of delivery, the seller will be warned. Several warnings leads may lead to the account suspension.
Aside from late deliveries, Wrong deliveries are also a huge problem; in the case of entering an incorrect tracking code can mistakenly lead to the wrong delivery address, wrong deliveries result in negative responses and reviews from the buyers, customers are highly liable to put any seller account on the risk of suspension.

Bad Commercial Carriers:

If buyers register the complaints against the exceeded duration, the seller account receives a warning of being reviewed or blocked.

Non- Professional behaviors:

Marketing is the game of good approaches and strategies but many people just do it by using false statements and wrong information in their Amazon listings just to attract buyers. Amazon warns the sellers if they are just using the smooth tongue to get the ratings and reviews. Fraud is not tolerated.
Any false information about your product falls into the category of non-professional behavior. False Information includes wrong pricing, similar titles, and description, fallacious information, any information that does not belong to your product.
This behavior can put an audit on your seller account or ban your account.
Another non-professional behavior that can put your account at risk is to put the same product on your seller account that is already present on Amazon. Always make sure before uploading any product that there should be no duplicate of the product present on Amazon.
For this purpose use unique UPC or title of the Product and have a satisfactory inquiry about the ASIN code.

Absence of Required Certification:

Many products require a proper certificate when placed on an online selling place. Like medicines or medical instruments, some machinery, chemicals, any protective types of equipment or toys, etc. If you lack the required certification of these items, it can risk your account for being banned.

Violation of rules and regulations of Amazon:

There are some rules and regulations of Amazon that every seller must follow and that is designed for a good selling and buying environment. If any seller account does not obey or follow these rules and violates the law that can make the seller suspicious and this seller account can be banned. Some of the important rules of Amazon that every seller account must care about are as follows;

No Selling of Forbidden items without proper certifications and licenses.
No selling of Fake items, Items that are not original, mimicked of original items sells leads to ban of the account.
No selling of the items that are not registered with you, or registered with any other brand.
No Promotional sales, some sellers just display their product on Amazon and guide buyers to other websites. This type of activity on detection may lead to account suspension or putting it under review.

Account Suspended / Banned or denied:

If any of the above-mentioned reasons happened to your account, your account falls in the pit of these heading, whether it is being denied, banned or suspended.

First of all, you must have a correct acknowledgment that what these headings exactly mean and what had happened to your account.

Suspension of account means that your account is just cannot be operated for a while but it can be reconsidered on your appeal. You just need a different action plan to make the suspension clear.
Denied is the negative response of your appeal that has been rejected. The fortunate of being denied is that it can be revised with a new action plan.
Banned means blocking of account and is the last option. Amazon is not reading your references anymore and has just dropped you out of its platform; all of your previous appeals are rejected.

Several people get banned by Amazon on a daily basis, Account is a very major risk factor for the sellers, and it affects their sells, reputation, and income. This warning and suspension period create chaos in sellers because account reinstatement takes several weeks and sometimes months.

If anyhow your account was suspended by Amazon, do not panic in any case, Relax, before doing any aspect just beware of things you should not do immediately.

Things, you should not do after account suspension:

Reinstatement is a slow, proper channel process that demands the right and strategic steps to follow from a seller, as early as possible to lift account suspension. Some sellers make common mistakes which make the reinstatement process slower, decreasing the chances of positive responses on seller performances, rejecting the appeals, etc.

These common mistakes are discussed below that you should not do, in any case, after the suspension of the Amazon seller account. If you do, you’ll only be delaying your suspension lift.

Should not hurry to submit the appeal, Haste makes waste?

Never, ever hurry to send the appeal and place a messed up Action plan immediately, it will waste a chance of your appeals. Amazon rarely reinstates any account on the first appeal, unless the cause of the suspension is very minor. Resolving a suspension is a time taking the procedure, it takes many days and sometimes even weeks.

Many sellers respond to it immediately without careful consideration and proper procedure which does not make any difference and just results in wasting your appeal. Most sellers have to work hard and communicate effectively with the seller performance topic to resolve their suspension.

Seller performance is really a topic of interest while dealing with Amazon, it blocks many accounts on the basis of its seller performance almost daily. When you submit your appeal on your account suspension, the investigators of seller performance give it a quick look and take very few minutes to respond to your appeal.

Always take your time and prepare the best and attracting appeal before submitting it to seller performance. If your appeal is worthy of consideration, it can make a difference.

Should not open a new account, immediately:

Never, ever hurry in opening a new account on Amazon. Many sellers suppose that if their account is suspended, they should not resolve it, instead, they open a new account and start a new setup with new titles and bank account details, etc. to resolve the original issue but that is a very poor move and not a solution.

Amazon is a platform that takes care of each and everything very well. Once they found about your new account and linked it to the previously suspended account, it will become totally impossible to reinstate the new account. You cannot fool Amazon this easily.

So, working on the new account can be just time-wasting and more irritating, because after the suspension of the new account too, it will be nearly impossible to restore the original seller account. You’re then done and dusted. Pack up your bags and leave.

It will be much more useful if you concentrate on preparing a good and attractive appeal for seller performance submission.

Should not try to fix the problem with fake invoices:

Amazon is a huge platform and it is an easy task for the investigators to identify fake invoices. Never try to fix the problem with fake or fabricated invoices, it can only worsen the problem with the addition of another violation of manipulated or forged. Always be honest with your business process and practices.

Should not contact Seller support again and again:

Seller support cannot help in account restoration. anyhow, they can give the basic and the most relevant advice regarding the account restoration process and general support to sellers.

Seller performance department is the only way that can help you once, after the suspension of the account. Seller performance department can only be contacted through emails, no contact numbers are given. Do not send frequent emails after your first appeal. It usually takes 24 hours to respond but the huge amount of appeals can longer the duration, do not panic or rush to send emails to get a response.

The last thing to remember during the communication to the seller performance department is to use a decent language and professional style. Rude behaviors and non-professional communication styles can mark your performance unsatisfied. Then, Amazon can hold your account suspension for a longer period.

Should not condemn buyers for any suspension:

Amazon is the platform that favors buyers in most of the situations and it will be more accurate to say that in all the situations. If you criticize, condemn or blame the buyers in your appeals, it will not be appreciated and can longer your account suspension. You’ve heard the saying: Customer is always right!

What you need to do, is to emphasize your business strategies and try to make a better plan of action that can attract the investigator and help you in restoring your account.

Amazon wants a seller to make their customers happy within following the laws, rules, and regulations.

Things, you should do after account suspension:

As I have discussed all the reasons that can lead your account to suspension, a seller must be aware of the specific reason for the account suspension and act accordingly to the suspension. Try not to make the mistakes that are mentioned above, because it can make the situation worse. Now, what can you do to reverse the suspension and get your account back? It is discussed below:

Carefully read the Suspension notice:

Read your suspension notice carefully and find out the reasons that caused your account suspension. When you have identified the issue, try to clear it in your appeal.

Always take care of these basic points while making your appeal.

Amazon wants sellers to take responsibility and accountability for the harm you caused to the customer.
Amazon wants sellers to make sure of providing good customer services and feel good for working on this site.
Amazon wants sellers to never criticize the process of Amazon’s product quality.

Write a Successful appeal:

If you write a successful appeal, it enhances the chance of reinstating your account soon. Write an action plan that is based on the internal findings of your account.

What is a Plan of action based on?

A plan of action is a really important and crucial part of the appeal. It must be based on the detailed description and identification of the reason for the customer complaint. otherwise, the investigators will ask you about more details and it will only delay the process.

Make sure it in your plan that the complaint will never happen again, and how are you going to improve your services.
Always stay professional and focused, keep the information simple and talk about the facts, write the situation and solutions in bullets or numbers instead of writing unnecessary paragraphs. Never blame your customers, add all the details related to the issues.

How to submit the appeal?

After finalizing your appeal draft, Read it carefully to make sure that you have included all the important and professional aspects in it.

Go to seller central then proceed to the performance notification center, find your suspension notice, click the appeal button and submit your appeal which you have prepared.

Now you have to wait for the response from the seller performance of Amazon.

Things to keep in mind:

If your account has blocked, do not panic to solve the issue, if you are a responsible seller and have worked hard for it, even the most severe suspensions can be restored. So always remain calm and submit an effective appeal. It will work.
Try to improve some of the business strategies that can help you in boosting your business on Amazon.
Always consult customer care to get better guidance about the suspension issue and its solution. Sometimes sellers have to make some internal account changes like inventory, sourcing, etc. before submitting the appeal.

Over to you

Being proactive is your best strategy in this e-commerce business. Adhering to all rules and regulations and paying attention to the little details can save you a lot of time and money because we know they have a great say in what matters most: profit and loss. For some unforsaken reason, if your account does get shunned, you now know all the steps to rectify the situation at hand.