Sellers are always looking for new and different ways to increase Amazon sales, but the answer is right under their nose. Improving Amazon product photography not only attracts more traffic to your pages but also gives your shoppers a more detailed understanding of the product, which can, in turn, increase sales on Amazon.

The problem is that photography uses a different skill set than retail, so many sellers simply don’t know how to take a good product picture. To help you get started, below we share 7 tips on how to optimize your Amazon product photography to increase FBA sales or Amazon sales in general.

1. Show Different Sides of the Product

One of the inherent problems with eCommerce is that shoppers cannot pick up or interact with the product — they rely on product photography to judge the item’s shape, weight, and moveability. So to give shoppers the fullest understanding of what they’re buying, show the product from different angles, in different forms, inside and outside the product packaging.

It helps to shoot multiple angles of the product against a white background, just like the one required for your main image. Be sure to include a shot of everything unpacked from the container so your customers see what they’re getting, but also include a shot of the package before it’s opened. If your product has moving parts or accessories, show them in use, too.

2. Use Creative Camera Angles

Aside from the main image requirements, you’re free to include additional, more creative product photography ideas. These can be instrumental in increasing Amazon sales if you know what kinds of photography shoppers want to see.

Infographics outlining features — You’re free to add text to some of your photos, so try pointing out certain features or hard-to-see parts, so shoppers know they’re there.
Products in use — Show actual people using your products so the customer can imagine what it’d be like to own it themselves. You can also use this style to demonstrate certain features that aren’t obvious.
Secondary objects — Include another object in the photo as a frame of reference for size and to be suggestive. For example, include an actual strawberry next to a strawberry-flavored product.
Show movement — If your product has moving parts, try taking multiple pictures of the parts in different positions so shoppers know its flexibility.

You also should strongly consider Amazon product videos. Product videos are known to boost sales because they show off the product better than still photos. Customers can see how people use the product, and you can even demonstrate certain features that photos still can’t convey.

3. Minimize Empty Space

A common piece of advice expert photographers give to beginners is to “fill the frame,” which essentially means minimizing the amount of empty space in the background. Your product should be the main focus of attention, so make sure it takes up the majority of your shot. Try to get the camera close enough to the product that the background is hardly noticeable.

In fact, one of the Amazon product photography requirements states that, for the main image, the product must take up 85% of the frame. Aside from the main image, you’re free to play more with perspective, but minimizing empty space is a good photography tip in general.

4. Follow the Amazon Product Photography Guidelines

Even more important than attracting shoppers is following Amazon’s product image requirements. There are some particular rules you don’t want to accidentally break, and by learning the requirements, you can better understand what kind of pictures you can and cannot use.

Specifically, here are some key takeaways:

1000-pixel minimum on either width or height
use either color mode sRGB or CMYK
the format must be either JPEG, PNG, GIF, or TIFF
use a true white background (RGB: 255, 255, 255) for the main image
do not use additional text, graphics, or inset images for the main image

As you can see, taking product photography with a white background is necessary for at least one of your photos. However, you can make the most out of the white background by shooting multiple angles, as we advised in step 1.

5. Learn How to Retouch Photos

Even the best product photographers still use photo editing software to touch up their photos. Retouching product photos is the norm on Amazon and most other eCommerce sites, so if you want your pictures to compete you’ll have to learn some of the basics.

The good news is that you don’t need to drop hundreds of dollars on Photoshop. You can find cheap or even free photo editing software online. This can help with aspects like brightening the colors, removing dust or other blemishes, and allowing you to superimpose text or overlap images.

6. Use Proper Equipment

While you can technically take product photos on your smartphone, you’ll get the best results with proper photography equipment, including both a camera and lighting. To maximize results, you’ll also want accessories like a tripod and an adequate white background.

The best cameras for Amazon product photography are usually mirrorless or DSLR. As for artificial lighting, try LED or incandescent lamps. However, be aware that these aren’t always cheap. If you want to keep your budget down, consider working with someone who already owns these things, which brings us to our final tip…

7. Work with Amazon Product Photography Services

While these tips are designed to improve the work of an amateur photographer, you can’t master the art of product photography in a few weeks or months. If you want truly mesmerizing pictures, you may want to hire Amazon product photography services.

If you’re worried about money, hiring a professional Amazon photographer means you don’t have to buy any new equipment. In this sense, you’re coming out ahead in the cost ratio because you can leverage professional-tier equipment without actually having to buy it.

But more important is the skill of professional photographers, who have spent their lives honing their craft and can understand concepts like angles, lighting, and how to use a camera. A professional photographer will know the right settings and angles by heart, and if you work with an Amazon service, they’ll also be familiar with the image requirements. If you’re interested and want to hear a quote, schedule a free consultation call now, up to 60 minutes. We’ll answer all your questions and explain how we can help!

Amazon product videos are a powerful way to showcase your product to potential buyers. Videos on Amazon listings pages can help you convert clicks into buyers and improve your Amazon conversion rate.

Amazon product videos are a way for Amazon sellers to stand out and communicate their value proposition in 60 seconds or less. They are a valuable tool that Amazon sellers should be leveraging, but it’s also something that many Amazon sellers are either unaware of or neglect.

If you’re an Amazon seller who has yet to take advantage of Amazon product videos, this blog can help you get started.

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What are Amazon Product Videos?

Amazon product videos are short videos that show off your products in action. They can be used to highlight features, demonstrate use cases, or simply give people an idea of what they’re buying before they buy it!

These product videos are short and sweet but broken down into three essential parts: what it does, how it works, and why you need it.

Product videos help boost the conversion rates because they let you show your product in use, with its features on full display.

Why should I use them?

The simple answer: You can drastically increase your conversions by upwards of 50%-80%.

Videos help the customer to shop more efficiently by communicating your product to the potential buyer in a short amount of time.

The downside to shopping online is you don’t get to touch the product or test it out and see how it feels.

Video helps to remedy the fact that you can’t physically have the product in front of you by bringing the product to life in a way that images and copy can’t.

The closer you can get the customer to be engaging with your product, the better chance you have at making a sale.

Who can use Amazon Product Videos?

You will have to be brand registered to upload videos directly to your Amazon listing that will sit beside your photos. If you aren’t already brand registered, you can click the link here to see how you can apply.

That being said, if you’re NOT brand registered, there is still somewhat of a workaround. What you can do is get a friend or family member to use their account and go to your listing (aka this can’t be on your account).

You can use the “Amazon Video Shorts” to upload your video. Scroll down to the video section on the listing and upload the video. Then, fill out the form, and it should be up! When entering information, remember to add any extra SEO words that you can without it sounding unnatural.

Below you’ll be able to see the videos that show below the product information section.

How do I add a product video to my listing?

1. Head over to Seller Central

2. Click on the “Inventory” tab

3. Click on the “Upload & Manage Videos” tab

4. Then, you can select the video or drag it from your desktop

5. Enter a title, enter the product ASINs related to the video, and finally, a thumbnail

What type of video should I get done?

The answer is it depends on the type of product you’re selling. But I can give you some options.

Lifestyle

Lifestyle videos are great for getting the customer to imagine themselves using the product. What kind of lifestyle are the people going to lead once they start using their product? Or better yet, what kind of lifestyle does your target audience live already – and does your product fit in it? Basically, show how your product is used in real-life settings and show people what experience they can expect to have as a result of using your product.

This Battle Ropes example is perfect for showcasing lifestyle videos. They are an elite exercise brand that shows you exactly how their product fits into your workout regiment.

Benefits/Highlight

Highlight the product’s main features and what benefits you can expect to see because of them. Assuming your product has the most competitive features, it can be a great way to entice potential customers to buy.

In this commercial for a crypto wallet, you will see infographics that quickly explain what everything is. For example, you’ll see them mention “Capacitive Touch Screen” and “Operation up to 24 hours.”

Amazon Product Video Instructional

These videos are great if you have a complicated product because sometimes it can be hard to get the message across through just copy and pictures.

It’s much easier to watch someone build a piece of Ikea furniture than to read instructions, right? Well, that same logic applies if the use of your product isn’t as straightforward as shoelaces.

This GVIEWIN commercial is the perfect example of an instructional video. Applying a screen protector isn’t that straightforward, but this short 2-minute video helps you with that. They don’t even have any voiceover, but it does the job perfectly.

Amazon Product Video Testimonial

Social proof is always a great way to convince people it’s the right product for them. Psychologically people feel like they are making the right choice if others have also chosen to use a product.

These types of videos usually feature people who have benefitted from using their product and advocate for its use.

Here’s an example of someone showcasing the issue, and what product they’re using to remedy that problem. The person then explains why the socks are so worth it and show their use in a real-world application.

Product Video Comparison

Is your video drastically better than your competitors? Then showcase it with a comparison video. It’s about as basic as it sounds: show people what features your competitor offers and then show yours. Assuming your product is better in every way, this can be a great way to persuade people to choose your product over someone else.

Keep in mind; you can’t mention any of your competitors’ names in the video. Also, if your product isn’t all that different from your competitors’, then one of the other video types is probably a better choice.

Here’s an example of a Samsung commercial showcasing its benefits while also mocking Apple’s phone. Again they don’t mention the name Apple, but the phones that don’t have the benefits sure look like iPhones.

Amazon Product Video Conversion

Ah yes, the reason you would create a video for your product in the first place.

Let me break it down for you.

If you have 100 people visit your listing, and then 10 of those people buy your product, then your conversion rate is 10%.

By adding video to your listing, you can see your conversion rate increase 50%-80%. This means 5 to 8 more people out of those 100 are buying your product.

Amazon Moving Towards Video

If you haven’t noticed, the biggest social media app in the world right now is TikTok. This means that the next generation of consumers is choosing video over text (like with Twitter) or images (like with Instagram).

Amazon sees how impactful videos can be for transferring information, especially ones that are around a minute or less. Their move towards video has been evident with the addition of video ads and videos being available on storefronts as well.

Amazon Product Videography Cost

A video is what your budget makes it. If you have the budget for a Prius, then you’ll get a Prius, but don’t ask for a Ferrari for the price of a Prius. That logic is the same as with videos.

I can’t put an estimated dollar amount on how much your video will cost because it can vary based on location, models availability, type of model needed, props, etc.

That being said, you don’t necessarily need to spend a lot to make a video. If the video is professional-looking and communicates your product’s value proposition well, then it’s doing its job.

If you’re not sure about your needs and budget, AMZ One Step can help. Get a FREE QUOTE via our page, OR contact one of our CSMs for a FREE VIDEO QUOTE. They know how to make compelling Amazon product videos that create the best possible chance for you to convert someone.

The Video Can Be Utilized in Many Different Ways

Having a video for your product is so valuable because not only can it be used on your listing, but it can also be used for PPC ads and for being on your storefront.

As you can see here the option to view the video for this product is presented right in the search results. You don’t even have to be on their listing to view the video!

This is huge because videos are always enticing and you usually grasp the full scope of the product within those 60 seconds.

As a result, you can expect your Click-through Rate (CTR) to see a substantial increase. As this is a relatively new feature too, many people will simply be curious as to how they can view a video from the search results. Improving your CTR means that your product has the chance to rank higher which ultimately leads to more sales.

Many people aren’t using video at all, which means if you have a video, you could have a competitive advantage.

Oh, and don’t forget applications outside of Amazon! You can also use this video on your website or any one of your social media channels.

Amazon Video Creation Guidelines

Here are some of the guidelines to keep in mind when creating your video:

The video should be of good quality.
The entire video should be in English.
The person uploading must be the brand owner, and the product has to be yours.
Must not include any defamatory or derogatory statements.
All statements made about the product must be factual.
All claims should be supported by evidence.
No controversial, sensitive, or sexually suggestive content.
No health or medical claims.
Cannot include any prices, promotion information, discount claims, or time-sensitive information.
Must not direct viewers away from Amazon’s page.
Cannot include contact information.
Must not infringe on another’s intellectual property rights.
Cannot show any “banned” products such as alcohol.
If any comparisons are made, they must be accurate.
Must not include any customer reviews that contain inaccurate information.

Conclusion:

Videos can be immensely impactful, and everyone selling on Amazon should have one on their listing. As of right now, the function is being severely underutilized, so if you add a video to your listing, you will be gaining an edge over the competition.

I hope this blog has helped explain Amazon product videos better, and again if you need help with creating one, don’t hesitate to contact us. Click here to book your FREE CONSULTATION!

Tag: Amazon Product Videos

Must-Follow Product Photography Tips From Our Expert