Build Your Brand on Amazon with Short Product Videos

Posted on November 4, 2022 by adminoo

Product videos are a great way to display your products in reality and educate potential customers on what they’re buying before they buy. With over 2.5 billion sellers on Amazon, it has become even more difficult to stand out from the competition with your product, but this is where an effective video can help you capture potential buyers’ attention and convert them into customers! The Amazon Product Videography will ensure that people see what they’re looking for in just seconds, so all those hours spent filming footage pay off when there are sales made by viewers like yourself who found something worth buying right away.

PRODUCT VIDEOS: THE ULTIMATE FRIEND OF AMAZON PRODUCTS

Video marketing is unquestionably one of the most powerful marketing strategies you can employ. It gives your customers an immersive experience with every detail, allowing them to better visualize themselves using it and increasing conversion rates! Not only will this make people more likely to purchase from YOU instead if their current supplier doesn’t have any product videos up yet (as seen by how quickly those buyers clicked away), but also because we’re so used to adult entertainment these days, no matter what kind of personality or mood someone may be in when browsing online stores, we want something visually stimulating before making decisions regarding.

AMAZON PRODUCT LISTING OPTIMIZATION:

Videos help sellers build relationships with customers by explaining more about the benefits of the products they sell. By highlighting all important details such as values or USPs! And answering all those questions you might be wondering about before making any purchases, a product video can change how people view one of these products!

Amazon has made it easy for sellers with innovative tools such as Amazon Product Videos, which provide excessive information so that viewers do not need to go elsewhere when they watch them. The Amazon Product Video is a good way to optimize your product listings.

AMAZON PRODUCT VIDEO CONVERSIONS:

Promoting your goods on social media or an e-commerce website is an excellent technique. Customers are much more willing to make purchase decisions as they find videos more helpful than reading text on a page, which may be difficult for some individuals with vision issues. In addition, they are much more likely to buy something when they see the video than when they read a text about what you have for sale! With these statistics, conversions will increase by up to 80% with a well-made product launch video.

360-DEGREE PRODUCT VIDEOS:

360-degree product videos are the perfect way to boost your sales. These immersive and accurate visuals can show off the true beauty of each item. And with complete transparency comes confidence in customers who have every right (and expectation) that they will get an honest assessment on whether or not this purchase makes sense based on viewing only one angle from their perspective—but now there’s no excuse because all angles are displayed equally throughout these short films, so nothing goes unnoticed.

PRODUCT DESCRIPTION VIDEOS:

Product descriptions are a great way to make your products stand out. They can be seen as an extension of what you would say in person, so they’re bound to engage customers more than just text alone! These videos should highlight all the amazing features and benefits of using this particular item or service; after watching them, consumers will feel like experts because their knowledge has been extended by watchful professionals who know exactly what they say.

HOW-TO VIDEOS:

How-to videos are a great way to show off your product and make it easier for customers. By demonstrating how simple or effective the item is, you can reduce customer service calls by eliminating confusion about what they need help with and instead creating confident buyers who will rave about their purchase!

CUSTOMER TESTIMONIAL VIDEOS:

Include customer testimonials in your product video for a professional, trustworthy image. The best way to do this without breaking any Amazon rules is by using footage from recent reviews that were published within the last year and included only verified positive comments about your company’s products or services to avoid being disqualified, as fraudulent activity often occurs these days with people creating fake accounts so that they can post bad stuff online!

VIDEO SIZE AND QUALITY:

For a video to be successful on Amazon, it needs the right length. Data suggests that viewers click off after 60 seconds of watching and will only stay tuned if your product or service has some entertainment value in its content, which can make things difficult when trying to set up an informative seller account! If you’re looking for ways around this problem, consider shortening any future promotional clips by 45%. In addition, the Amazon provider recommends videos under 5GB in size, so don’t worry about going over capacity! Finally, the resolution should also be at least 1920 x 1080 pixels since this higher standard makes for better viewing quality when browsing products on their website or app store listings.

PRODUCT COMPARISON VIDEOS:

Is your product better than your competitors’? Show it with a comparison video. It’s as basic and straightforward an idea to shoot, edit, or create for marketing purposes: show what features they offer that you don’t have on yours, along with any improvements over theirs (if applicable). If not having all those extra bells and whistles doesn’t matter, then make sure this type fits the bill; otherwise, try another one.

Non-brand registered sellers can now upload videos to their listings!

Yes! Amazon has now officially allowed non-brand registered sellers to upload videos on their listings. In September 2020, these new guidelines were sent out via email, saying that you could indeed use this feature if your account is eligible for it—so make sure and check under the Inventory tab, just above where the products are listed at all times, because there might be some extra steps involved, but don’t worry too much about them since everything should go smoothly once we’ve figured our way through these hurdles together.

SHARING CONTENT EXTERNALLY:

Amazon is making video content easier to find on its platform by adding the ability for users and brands to search, regardless of their size or popularity. With TikTok being such a popular app among millennials, it’s no surprise that they would take advantage of this form of media while building up an audience base that can then be marketed towards more mature consumers who may have grown out of social networking sites like Instagram but still want access to quality products from smaller businesses locally based near where you live!

Product videos are a great way to capture attention, especially on YouTube, where people love watching them. Uploading your Amazon product videos so you can share them on other platforms will expand their reach and increase awareness of what’s inside!

UNBOXING VIDEOS:

The new trend in online shopping is to have a video that unpacks the product and shows viewers exactly what they will get. This kind of informative clip can give customers satisfaction when their purchase comes without having seen it before, as well as allow them an opportunity for a vicarious experience with tips on whether or not this would be worth buying!

CHOOSING VIDEO OVER TEXT:

The next generation of consumers has spoken and is choosing video over text or images. This is apparent in the rise in popularity of TikTok, which now dominates America’s Snapchat-sized WhatsApp demographic (WhatsApp had around 200 million monthly active users as opposed to Instagram Stories’ claimed 100). Amazon also saw this trend coming when it launched its “Video Ad” feature on storefronts last year; these ads can be up to 1 minute long, whereas others may only show 15 seconds at most before automatically fading out–a much.

AMAZON VIDEOGRAPHY GUIDELINES:

Keep your videos short to keep people engaged! Avoid fluffy or unnecessary information that could turn off potential customers; we recommend keeping them under one minute in total length (including titles/logos).
To make sure all our sponsored brand ads look professional on film with clear sound during voiceovers, we must use excellent audio quality when shooting these.
You can use a comparison or product highlight video to address your customer’s problem quickly and efficiently.
The key to creating high-quality videos for your product is ensuring that you have professional equipment and know-how. If not, use free video editing software like iMovie or Windows Movie Maker.
If you want to create a video for your product, ensure the lighting is good and easy to use.
The best way to ensure your customers get the most out of watching a video is by focusing on its main features and benefits. Customers are much more likely to watch product videos if they can see what’s being demonstrated.
To make your video more engaging and aesthetically pleasing, use on-screen text to point out important features or benefits of the product. This is especially helpful if someone watches it with the sound off.
You should also provide royalty-free music for viewers with preferences that don’t match this tone but still want some ambiance. At the same time, those watching will be able to get their desired effect from it too.

Must-Follow Product Photography Tips From Our Expert

Posted on October 21, 2022 by adminoo

Sellers are always looking for new and different ways to increase Amazon sales, but the answer is right under their nose. Improving Amazon product photography not only attracts more traffic to your pages but also gives your shoppers a more detailed understanding of the product, which can, in turn, increase sales on Amazon.

The problem is that photography uses a different skill set than retail, so many sellers simply don’t know how to take a good product picture. To help you get started, below we share 7 tips on how to optimize your Amazon product photography to increase FBA sales or Amazon sales in general.

1. Show Different Sides of the Product

One of the inherent problems with eCommerce is that shoppers cannot pick up or interact with the product — they rely on product photography to judge the item’s shape, weight, and moveability. So to give shoppers the fullest understanding of what they’re buying, show the product from different angles, in different forms, inside and outside the product packaging.

It helps to shoot multiple angles of the product against a white background, just like the one required for your main image. Be sure to include a shot of everything unpacked from the container so your customers see what they’re getting, but also include a shot of the package before it’s opened. If your product has moving parts or accessories, show them in use, too.

2. Use Creative Camera Angles

Aside from the main image requirements, you’re free to include additional, more creative product photography ideas. These can be instrumental in increasing Amazon sales if you know what kinds of photography shoppers want to see.

Infographics outlining features — You’re free to add text to some of your photos, so try pointing out certain features or hard-to-see parts, so shoppers know they’re there.
Products in use — Show actual people using your products so the customer can imagine what it’d be like to own it themselves. You can also use this style to demonstrate certain features that aren’t obvious.
Secondary objects — Include another object in the photo as a frame of reference for size and to be suggestive. For example, include an actual strawberry next to a strawberry-flavored product.
Show movement — If your product has moving parts, try taking multiple pictures of the parts in different positions so shoppers know its flexibility.

You also should strongly consider Amazon product videos. Product videos are known to boost sales because they show off the product better than still photos. Customers can see how people use the product, and you can even demonstrate certain features that photos still can’t convey.

3. Minimize Empty Space

A common piece of advice expert photographers give to beginners is to “fill the frame,” which essentially means minimizing the amount of empty space in the background. Your product should be the main focus of attention, so make sure it takes up the majority of your shot. Try to get the camera close enough to the product that the background is hardly noticeable.

In fact, one of the Amazon product photography requirements states that, for the main image, the product must take up 85% of the frame. Aside from the main image, you’re free to play more with perspective, but minimizing empty space is a good photography tip in general.

4. Follow the Amazon Product Photography Guidelines

Even more important than attracting shoppers is following Amazon’s product image requirements. There are some particular rules you don’t want to accidentally break, and by learning the requirements, you can better understand what kind of pictures you can and cannot use.

Specifically, here are some key takeaways:

1000-pixel minimum on either width or height
use either color mode sRGB or CMYK
the format must be either JPEG, PNG, GIF, or TIFF
use a true white background (RGB: 255, 255, 255) for the main image
do not use additional text, graphics, or inset images for the main image

As you can see, taking product photography with a white background is necessary for at least one of your photos. However, you can make the most out of the white background by shooting multiple angles, as we advised in step 1.

5. Learn How to Retouch Photos

Even the best product photographers still use photo editing software to touch up their photos. Retouching product photos is the norm on Amazon and most other eCommerce sites, so if you want your pictures to compete you’ll have to learn some of the basics.

The good news is that you don’t need to drop hundreds of dollars on Photoshop. You can find cheap or even free photo editing software online. This can help with aspects like brightening the colors, removing dust or other blemishes, and allowing you to superimpose text or overlap images.

6. Use Proper Equipment

While you can technically take product photos on your smartphone, you’ll get the best results with proper photography equipment, including both a camera and lighting. To maximize results, you’ll also want accessories like a tripod and an adequate white background.

The best cameras for Amazon product photography are usually mirrorless or DSLR. As for artificial lighting, try LED or incandescent lamps. However, be aware that these aren’t always cheap. If you want to keep your budget down, consider working with someone who already owns these things, which brings us to our final tip…

7. Work with Amazon Product Photography Services

While these tips are designed to improve the work of an amateur photographer, you can’t master the art of product photography in a few weeks or months. If you want truly mesmerizing pictures, you may want to hire Amazon product photography services.

If you’re worried about money, hiring a professional Amazon photographer means you don’t have to buy any new equipment. In this sense, you’re coming out ahead in the cost ratio because you can leverage professional-tier equipment without actually having to buy it.

But more important is the skill of professional photographers, who have spent their lives honing their craft and can understand concepts like angles, lighting, and how to use a camera. A professional photographer will know the right settings and angles by heart, and if you work with an Amazon service, they’ll also be familiar with the image requirements. If you’re interested and want to hear a quote, schedule a free consultation call now, up to 60 minutes. We’ll answer all your questions and explain how we can help!

Amazon Product Videos (A Comprehensive Guide for Amazon FBA Beginners)

Posted on September 21, 2021 by adminoo

Amazon product videos are a powerful way to showcase your product to potential buyers. Videos on Amazon listings pages can help you convert clicks into buyers and improve your Amazon conversion rate.

Amazon product videos are a way for Amazon sellers to stand out and communicate their value proposition in 60 seconds or less. They are a valuable tool that Amazon sellers should be leveraging, but it’s also something that many Amazon sellers are either unaware of or neglect.

If you’re an Amazon seller who has yet to take advantage of Amazon product videos, this blog can help you get started.

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What are Amazon Product Videos?

Amazon product videos are short videos that show off your products in action. They can be used to highlight features, demonstrate use cases, or simply give people an idea of what they’re buying before they buy it!

These product videos are short and sweet but broken down into three essential parts: what it does, how it works, and why you need it.

Product videos help boost the conversion rates because they let you show your product in use, with its features on full display.

Why should I use them?

The simple answer: You can drastically increase your conversions by upwards of 50%-80%.

Videos help the customer to shop more efficiently by communicating your product to the potential buyer in a short amount of time.

The downside to shopping online is you don’t get to touch the product or test it out and see how it feels.

Video helps to remedy the fact that you can’t physically have the product in front of you by bringing the product to life in a way that images and copy can’t.

The closer you can get the customer to be engaging with your product, the better chance you have at making a sale.

Who can use Amazon Product Videos?

You will have to be brand registered to upload videos directly to your Amazon listing that will sit beside your photos. If you aren’t already brand registered, you can click the link here to see how you can apply.

That being said, if you’re NOT brand registered, there is still somewhat of a workaround. What you can do is get a friend or family member to use their account and go to your listing (aka this can’t be on your account).

You can use the “Amazon Video Shorts” to upload your video. Scroll down to the video section on the listing and upload the video. Then, fill out the form, and it should be up! When entering information, remember to add any extra SEO words that you can without it sounding unnatural.

Below you’ll be able to see the videos that show below the product information section.

How do I add a product video to my listing?

1. Head over to Seller Central

2. Click on the “Inventory” tab

3. Click on the “Upload & Manage Videos” tab

4. Then, you can select the video or drag it from your desktop

5. Enter a title, enter the product ASINs related to the video, and finally, a thumbnail

What type of video should I get done?

The answer is it depends on the type of product you’re selling. But I can give you some options.

Lifestyle

Lifestyle videos are great for getting the customer to imagine themselves using the product. What kind of lifestyle are the people going to lead once they start using their product? Or better yet, what kind of lifestyle does your target audience live already – and does your product fit in it? Basically, show how your product is used in real-life settings and show people what experience they can expect to have as a result of using your product.

This Battle Ropes example is perfect for showcasing lifestyle videos. They are an elite exercise brand that shows you exactly how their product fits into your workout regiment.

Benefits/Highlight

Highlight the product’s main features and what benefits you can expect to see because of them. Assuming your product has the most competitive features, it can be a great way to entice potential customers to buy.

In this commercial for a crypto wallet, you will see infographics that quickly explain what everything is. For example, you’ll see them mention “Capacitive Touch Screen” and “Operation up to 24 hours.”

Amazon Product Video Instructional

These videos are great if you have a complicated product because sometimes it can be hard to get the message across through just copy and pictures.

It’s much easier to watch someone build a piece of Ikea furniture than to read instructions, right? Well, that same logic applies if the use of your product isn’t as straightforward as shoelaces.

This GVIEWIN commercial is the perfect example of an instructional video. Applying a screen protector isn’t that straightforward, but this short 2-minute video helps you with that. They don’t even have any voiceover, but it does the job perfectly.

Amazon Product Video Testimonial

Social proof is always a great way to convince people it’s the right product for them. Psychologically people feel like they are making the right choice if others have also chosen to use a product.

These types of videos usually feature people who have benefitted from using their product and advocate for its use.

Here’s an example of someone showcasing the issue, and what product they’re using to remedy that problem. The person then explains why the socks are so worth it and show their use in a real-world application.

Product Video Comparison

Is your video drastically better than your competitors? Then showcase it with a comparison video. It’s about as basic as it sounds: show people what features your competitor offers and then show yours. Assuming your product is better in every way, this can be a great way to persuade people to choose your product over someone else.

Keep in mind; you can’t mention any of your competitors’ names in the video. Also, if your product isn’t all that different from your competitors’, then one of the other video types is probably a better choice.

Here’s an example of a Samsung commercial showcasing its benefits while also mocking Apple’s phone. Again they don’t mention the name Apple, but the phones that don’t have the benefits sure look like iPhones.

Amazon Product Video Conversion

Ah yes, the reason you would create a video for your product in the first place.

Let me break it down for you.

If you have 100 people visit your listing, and then 10 of those people buy your product, then your conversion rate is 10%.

By adding video to your listing, you can see your conversion rate increase 50%-80%. This means 5 to 8 more people out of those 100 are buying your product.

Amazon Moving Towards Video

If you haven’t noticed, the biggest social media app in the world right now is TikTok. This means that the next generation of consumers is choosing video over text (like with Twitter) or images (like with Instagram).

Amazon sees how impactful videos can be for transferring information, especially ones that are around a minute or less. Their move towards video has been evident with the addition of video ads and videos being available on storefronts as well.

Amazon Product Videography Cost

A video is what your budget makes it. If you have the budget for a Prius, then you’ll get a Prius, but don’t ask for a Ferrari for the price of a Prius. That logic is the same as with videos.

I can’t put an estimated dollar amount on how much your video will cost because it can vary based on location, models availability, type of model needed, props, etc.

That being said, you don’t necessarily need to spend a lot to make a video. If the video is professional-looking and communicates your product’s value proposition well, then it’s doing its job.

If you’re not sure about your needs and budget, AMZ One Step can help. Get a FREE QUOTE via our page, OR contact one of our CSMs for a FREE VIDEO QUOTE. They know how to make compelling Amazon product videos that create the best possible chance for you to convert someone.

The Video Can Be Utilized in Many Different Ways

Having a video for your product is so valuable because not only can it be used on your listing, but it can also be used for PPC ads and for being on your storefront.

As you can see here the option to view the video for this product is presented right in the search results. You don’t even have to be on their listing to view the video!

This is huge because videos are always enticing and you usually grasp the full scope of the product within those 60 seconds.

As a result, you can expect your Click-through Rate (CTR) to see a substantial increase. As this is a relatively new feature too, many people will simply be curious as to how they can view a video from the search results. Improving your CTR means that your product has the chance to rank higher which ultimately leads to more sales.

Many people aren’t using video at all, which means if you have a video, you could have a competitive advantage.

Oh, and don’t forget applications outside of Amazon! You can also use this video on your website or any one of your social media channels.

Amazon Video Creation Guidelines

Here are some of the guidelines to keep in mind when creating your video:

The video should be of good quality.
The entire video should be in English.
The person uploading must be the brand owner, and the product has to be yours.
Must not include any defamatory or derogatory statements.
All statements made about the product must be factual.
All claims should be supported by evidence.
No controversial, sensitive, or sexually suggestive content.
No health or medical claims.
Cannot include any prices, promotion information, discount claims, or time-sensitive information.
Must not direct viewers away from Amazon’s page.
Cannot include contact information.
Must not infringe on another’s intellectual property rights.
Cannot show any “banned” products such as alcohol.
If any comparisons are made, they must be accurate.
Must not include any customer reviews that contain inaccurate information.

Conclusion:

Videos can be immensely impactful, and everyone selling on Amazon should have one on their listing. As of right now, the function is being severely underutilized, so if you add a video to your listing, you will be gaining an edge over the competition.

I hope this blog has helped explain Amazon product videos better, and again if you need help with creating one, don’t hesitate to contact us. Click here to book your FREE CONSULTATION!