Amazon Product Reviews – AMZ One Step

10+ Easy & Effective Strategies for Amazon Product Ranking

Posted on August 25, 2020 by adminoo

Any online seller who’s looking to sell more and grow his business understands that Amazon is a great marketplace. The only problem is, it’s highly competitive.

Can you imagine competing against thousands of other businesses for that coveted spot on the search page? If you want a high product ranking, you should understand Amazon’s ranking aspects. Once you understand the factors that generate a high ranking, you can optimize your product listing and generate better results.

We must equally understand that the way Amazon establishes seller ranking is constantly changing. Therefore, what got you on the first page on search results some months ago might not work for you today.

So, how do you attain higher rankings from Amazon’s search engine? Here’s a list of strategies you may want to consider.

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Optimization of Product Listing

Before you can even promote organic search, you’ll want to optimize product listings; this is highly crucial to your search ranking. If you think about it, you wouldn’t click on a product if the listing appeared confusing, inaccurate, or amateurish.

If users don’t click your products, you can forget about ranking and selling. You might wonder, what constitutes an effective listing. You might want to read my recent blog on what not to do in listing optimizations.

To begin with, potential customers will use keywords to search for your product. While it’s important to incorporate the right keywords, ensure you write the description with the buyer in mind, not the algorithm. You’ll want to ensure you’ve answered all the essential questions regarding your product. For instance, potential customers should know what the product is, what it comprises, the benefits, etc.

Together with the description, you’ll want to make sure you optimize the product page and align it with Amazon’s guidelines.

Maintain Relevancy in Keywords

The first thing Amazon looks at is keyword relevancy. The objective is to offer relevant products that match the keywords searched.

Amazon aims to incorporate pertinent search results that prompt users to click and purchase. You must select the appropriate keywords for your products to show up in searches. There are some great keyword research tools that can help with this. Or consider taking the help of an expert.

With Amazon, you just need to incorporate keywords once for them to rank. This implies that you need to include the most significant keywords in strategic places like in the title and product description. This way, your product will rank for those keywords.

Incorporating keywords will ensure your product emerges in pertinent searches. The last thing you want to do is adopt keyword spamming. Rest assured, this won’t rank you on Amazon’s first page. Strategic keyword positioning will however increase the visibility of your listings.

Backend Keywords

As a seller, you have the choice to provide the marketplace with extra information regarding your listing. These hidden keywords inform Amazon that you’re targeting a particular niche or customer. They’re similar to Google’s meta tags.

If you’re a seller, you’ll receive five fields for these keywords with each field having a limit of 50 characters. Amazon uses backend keywords to rank your products and disregards any keywords used in the bullet points or product title. This isn’t your chance to spam the platform with unrelated keywords in the hope that you’ll rank higher in the search results. This will do you more harm than good.

Previously, Amazon had a 5,000-character limit while including backend keywords to product listings. Therefore, you could add countless keywords to rank your products. They have since reduced the limit to merely 250 characters. This means you’ll need to be cautious when choosing the keywords that you want to be included in the backend.

Beware that Amazon won’t index past the character limit and typically punishes sellers that surpass the permitted character limit. You want to ensure you cut your keywords and stay ahead of your competitors by staying abreast of Amazon’s changing rules and regulations. Remember these tips when developing your backend keywords:

Avoid repeating keywords
Don’t use quotation marks
Don’t incorporate too many variants of a similar word

Pricing

As customers, we all seek the best product deals, so you need to price your products appropriately if you want high product rankings on Amazon. To get a clue on pricing, you’ll want to run a comparison check with your competitor’s product listings for your keywords and proceed from there.

Don’t overprice your products because Amazon won’t consider products that are more costly than the competition. You’ll be surprised to know that Amazon’s algorithm will ensure that you have a low conversion rate because of a higher cost point and your product will rank low as a result.

You can decide to select a comparable price point to remain competitive or lower your price slightly to entice customers. Nevertheless, implementing a successful pricing strategy doesn’t necessarily mean you will be the cheapest seller. You simply need to use intelligent pricing software to monitor your competitors’ costs and seller metrics and ensure that your prices increase your sales.

Stock Supply

If you want to secure and maintain high rankings, you should stock your products. Amazon won’t rank your products highly if users can’t purchase them immediately. If you were a customer, imagine how frustrated you would be if you were to click on a listing only to see that you can’t access the product for some days because it’s out of stock.

Your next step would be to click a different listing with a comparable product in stock. If you’re a seller without stock, this will damage your ranking. To avoid this, keep track of your inventory. If you’re generating numerous sales, make sure you restock your products beforehand from running out of stock.

Obtain Authentic Customer Reviews

Reviews matter a great deal to Amazon, not just because shoppers use them as a reference before purchasing but because they influence rankings.

Amazon knows that customers depend on reviews to make informed buying decisions. Reviews provide the social proof that you’re a dependable seller whose products correspond with their description. Nevertheless, customers aren’t likely to leave a review unless you ask for it in the right way and at the appropriate time.

To save time and increase your likelihood of obtaining positive product reviews, you can use Amazon’s feedback software to email customers automatically once they make a purchase. Remember, your aim as a seller is to convince Amazon, that every prospective buyer they’re recommending your product to, will obtain exceptional service.

In recent times, Amazon has dealt with false reviews to ensure integrity, so don’t even think of cheating the algorithm. If you notice negative Amazon reviews, establish the reason behind the complaints, and address the problems associated with your product.

Product Title

Customers typically use Amazon the same way they do search engines. Even if you know the precise product you’re looking for, I’m sure you’ll type it in as a search query instead of trying to browse through categories and sections to locate it. That’s why you must optimize product titles. You just need the appropriate keyword combinations to enhance your relevancy, giving users a greater chance of discovering your product page.

Your listing will also stand out among competitors, increasing the likelihood of getting customers to click on your listing.

Unique Content

Whatever you sell must have a distinct description and details that appeal to your target audience directly. A common mistake that sellers make is using the manufacturer’s default description. You’ll notice this poses various issues, including:

Other vendors are likely to replicate manufacturer content, resulting in duplicate content
It yields poor optimization for search queries
It merely contains basic specs and features without stating the value accurately

You’ll want to take the time to describe the features and reveal benefits that your audience may find most relevant. Once you recognize the grounds behind their need for your product, you’ll be in a position to write comprehensive and important product pages that inform your customers and generate more conversions.

Listing Images

Amazon has strict requirements on how to use images and display them in listings. You probably know all too well that images influence visibility and conversion. That’s why they’ll even restrict the listing of product pages in some categories if you don’t have at least a high-quality image.

To improve conversions, you should offer as many high-quality images as possible. On the same note, your images must highlight your product from all angles to give customers a feel for your product since they cannot hold it physically. Amazon permits you to include videos as well, so offer additional videos and images when possible. This type of image optimization can yield higher conversions.

Invest in Sponsored Ads

If you’re launching a new product or are a new seller, you’ll agree it can be difficult to obtain organic reach on Amazon’s search results because you’ll lack reviews or sales for the product. We know Amazon SEO takes time but the fastest way of jump-starting your ranking is by investing in sponsored ads until your ranking catches up.

Perform a Category Audit

A very common mistake most new Amazon sellers make is placing the wrong product in the wrong group. Amazon’s search engines operate based on stringent indexes; if your products aren’t within the correct indexes, in other words not where they belong, it will affect your relevance and rank.

Bottom Line

Like any SEO, the key to succeeding with Amazon’s ranking is to make sure you use relevant images, keywords, product descriptions, and images while offering good service. At the end of the day, it’s not about just getting the traffic to your listing. It’s about getting the right and relevant traffic.

3 Steps to Earning More Product Reviews with an Automated Email Marketing Campaign

Posted on August 15, 2019 by adminoo

Product reviews are one of the biggest driving forces of sales on Amazon. When a customer searches for an item on Amazon, their search results will usually yield hundreds if not thousands of products in the realm of what they are looking for. These results often include dozens of products that match the customer’s search parameters perfectly.

So what factors help guide the customer to the item that they will eventually buy? In most cases, when deciding between new brands that they are unfamiliar with, the prices and product reviews will play a very large role in the decision. And while some thrifty shoppers will always lean towards the lowest price, many are willing to pay a bit extra for a product that they are more confident will work well. Product reviews provide that confidence.

The best legal method of acquiring legitimate product reviews is an email campaign that reaches out to customers that have purchased your product asking them to leave a review. Manually reaching out to every customer via email after every sale would be challenging and time-consuming at best and downright impossible at worst for higher-volume sellers.

Fortunately, there is another way; a seller tool like FeedbackWhiz can automate the entire process for you. When using automation, there are three important steps to consider when building your campaign.

1. Scheduling the right time to send out your emails.

Most Amazon email marketing campaigns that are built with the goal of acquiring product reviews in mind begin with a reach-out email shortly after an item is purchased. This helps to establish a relationship with the customer before you ask them to leave a product review in future emails. It is important to note that per Amazon’s Terms of Service, you can only ask a customer to leave feedback; you can’t explicitly ask for the positive feedback.

With that note in mind, just asking for honest feedback is what the second (and potentially third) email will do. This email should be sent after your customer has been given enough time to try out the product and formulate an opinion on it.

On a product like a protein shake that a customer will likely try pretty soon after they receive it, the call-to-action email could be scheduled to send about a week after the product was delivered. On a product like a 1000-piece puzzle, however, it might be best to wait about three weeks to give the customer enough time to solve the puzzle and decide how much they enjoyed it.

2. Building email templates for each step in the process.

As mentioned above, the first email should be scheduled to go out soon after a purchase is made. This could be as early as one the order is processed, or once it has been shipped. Here’s an example template for what an email sent out right after an item has shipped might look like:

Hello!

Thank you for your purchase of [[ITEM_TITLE]]! We are confident you are going to love it.

[[PRODUCT_IMAGE]]

Your purchase is on its way! You can follow its progress with the following link: [[LINK_SHIPMENT_TRACKING]]

We here at [[COMPANY_NAME]] put customer service above all else. If you have any questions about your order before or after you receive it, please let us know! [[LINK_CONTACT_SELLER]]

Thanks,

Seller Name

*Product Reviews with an Automated Email Marketing Campaign*

The variable tags listed with brackets are all auto-populating. So, once you set up a template for automated delivery, the pertinent information will be automatically populated based on the item purchased.

While the first email is just designed to touch base with the customer, the second one is your call to action. You will use this email to encourage the buyer to leave a product review on their purchase. Remember, you can’t explicitly ask for positive feedback or offer any incentive for it. But if you have a quality product and you have made yourself available if they have any issues, you should receive positive product reviews more often than you receive negative ones.

Hello again!

I just wanted to check-in and see how things are going with your [[ITEM_TITLE]]! We hope that you have been enjoying it over the last two weeks.

We understand how busy this time of year can be, but if you are able to take a moment, we’d really appreciate a product review! Your feedback helps us ensure that we are providing our customers with high-quality products that meet their needs. It also helps fellow Amazon shoppers make more educated buying decisions. Thank you for your consideration: [[LINK_PRODUCT_REVIEW]]

And as we mentioned in our last email, please don’t hesitate to contact us if you have any questions or concerns about your purchase or anything else in our product line!

Thanks Again,

Seller Name

If this email does not convert into a product review, you could try sending another follow-up similar to it to ask one more time.

3. Adding flare to your email templates with images and GIFs

One of the things that separate FeedbackWhiz from its competitors is that it gives you the ability to turn images into actionable links. So for example, instead of simply dropping in a blue link when offering shipping information, you could add the link to a GIF of a delivery truck. Or instead of requesting a product review with just a link, you could create a button that says “Leave a Review!” in a color like red that gives it a sense of urgency.

Even when you aren’t using images as links, they are a great way to break up the monotony of these email campaigns. You can add some life to your emails that can both entertain the buyer and convey what you and your brand are all about. Nothing says playfully like some silly GIFs, and nothing says professional like some well-crafted and well-designed buttons and images.

And that’s all there is to it. Once you have your template in place, you can set it and forget it; every time you make a sale through your Amazon store, the automated email campaign will take care of the rest. As the product reviews start rolling in, more sales will soon follow as future customers will buy with more and more confidence.

Tool Review Series : Maximizing Reviews on Amazon Using Kibly

Posted on February 20, 2019 by adminoo

After getting positive feedback on our blog about increasing reviews using ManyChat, we have decided to begin a tool review series for our readers where we will share our detailed feedback on different products and services available on the internet for Amazon sellers.

Reviews represent the core or the heart of an Amazon seller. The more the reviews are pumped into the product page, the faster the sales move in the Amazon system. It has become increasingly difficult for sellers in recent times to acquire and maintain their reviews with frequent changes to Amazon’s reviews policy.

We talk a lot about conversions, clicks into sessions into sales into reviews and we stop there. We never think and work on the idea that there are chances that these sales are convertible into repeat sales or build a customer relation. Let’s share an effective tool used by hundreds of Amazon sellers that helps to eliminate the communication gap between customers and the sellers.

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Kibly – Introduction

Kibly provides Amazon feedback automation services, an automated way to respond to all customers that buy your product on Amazon. It enables your Amazon business to operate on an autopilot mode and requires minimum intervention from sellers. It has many exciting features that differentiate it from other services in the same genre. Sellers are mainly after the meat i.e. sales and usually consider after-sales as a headache. They are either disinterested and hire a VA to take care of this or do it themselves poorly and unprofessionally. In both cases, they compromise while closing the loop of sales which Amazon is significant.

Price Plans

Below are the 3 subscription plans that Kibly is offering and your decision to choose the plan will primarily depend on your monthly sales volume. Once you select a package with the features you can access them forever as these are only one time charges and are not recurring.

Features

The main feature of Kibly is to send personalized follow-up emails to your Amazon customers after they purchase a product from you, thank them for buying and remind them to leave a Review or Feedback. In addition to this, they offer a set of features with reasonable pricing making them a desirable service.

Send Post ($0.5 – $100 per postcard). This is a differentiating factor and buyers feel special when sellers send a postcard or thank you note to solidify your relations with them.
Kibly Connect ($0.08 – $0.16 per record). This feature will help you to improve targeting the right audience and also allows you to serve past customer ads for your products on social media platforms like Facebook and Instagram.
Automated Email Follow Up ($0.08 – $0.50). You can send personalized direct mails to follow up your customers which practically improves positive feedback reviews, decrease negative reviews and encourage repeat customers.
Link Shortener (Free with Account Registration). It gives you the ability to send people directly from your ads off of Amazon to your product page using a short, professional-looking link instead of a longer direct link.
Review & Feedback Tracking ($1 per product). You can trace product reviews and seller feedback with alerts via email and text when new reviews or feedback are left by the customers.
Feedback Assistant Free (with Account Registration). You will be notified on your phone or email as soon as there is negative feedback and you will be able to take action to remove the negative feedback from your seller’s profile.
A/B Split Tester. Kibly performs some A/B tests to the emails in order to know what message works best for the sellers. This A/B testing is supposed to be helpful to your Amazon customers as it analyzes whether the email templates offered to fit them well or not.
Unlimited Email Customization. You have the option of creating different templates without any limitations or hidden charges and customize according to your product/situation.
You can send your logo embedded documents and images to provide more information to your customers which will help in convincing and satisfying them.
Email Analytics. You can view your total open rates, click-through rates, sent messages and unsubscribes for the last 24 hours to 30 days.
Seller Central Import. As soon as you provide Kibly with your account information, they will connect with Amazon and import details of your product listings.
Global Reach. Kibly works with all Amazon marketplaces so you can connect multiple accounts with it.
Auto-Unsubscribe. This again is a unique feature. If a customer shares negative feedback, not a review, and you foresee him/her to drop a negative review, you have the option to auto unsubscribe that buyer. This can protect you from unreasonable reviewers and abusers that exist in great numbers these days. You can make a preemptive strike to blacklist customers this way.
Product Rank Tracker. This is again a distinctive feature that grabs the attention of experienced sellers. Selling rank changes in hours within a day, sellers need to monitor it and develop correlations with new strategies that are implemented to determine the factors bringing positive/negative effects.

How Does It Work?

Once you register with Kibly, it will integrate directly with your Amazon Seller Account using it’s Amazon Developer ID. They have developed standard email templates suitable for various stages after-sales.

Communication Stage. You can make personalized updates and send them to customers as soon as they make a purchase. Thank them for buying the product and proactively share progress about estimated delivery time.
Delivery Stage. A notification will be sent to the customer as soon as the product is delivered. This often strikes the customer with a positive surprise for 2 reasons. They feel that the company is pampering them and engraves an impression of the extreme level of professionalism and promptness.
Follow Up Stage. This is where the magic happens. You’ve built some rapport with the customer now from the first 2 steps and now you are following up. Usually, the auto messaging services trace customers to send follow up emails only which gives an impression that sellers are contacting only because they want a review. No matter how much you coax the message, it still remains the same and customers can see through. You can customize this email template asking for feedback, resolution to a problem or a reorder a customer can want in the future.

Benefits

Below is the summary of benefits that sellers have experienced so far after using this service:

Increased number of Product Reviews
The increased amount of Seller Feedback
Higher Seller Feedback ratings
More repeat purchases
Higher review scores
Fewer complaints
Fewer returns

How to Register?

Step 1: Provide your registration information

Step 2: Enter Amazon seller account information

Step 3: Start scheduling your emails

Kibly is extremely simple to use and has the easiest of the interfaces. You will see the screen below with the summary of statistics as soon as your registration completes.

Below are the different customizable email template options that you will have by default.

You can set up the emails using the email schedule as below.

Conclusion

We are all looking for the perfect tool to manage our Amazon sellers’ accounts efficiently that also requires minimum efforts from our side. Kibly is indeed a premier tool that will assist you in retaining customers, getting feedback and see growth in sales. It will essentially become the backbone of your Amazon business and you will become addicted to providing superior customer services, an essential characteristic of a top seller.

Optimization of Product Listing

Maintain Relevancy in Keywords

Backend Keywords

Pricing

Stock Supply

Obtain Authentic Customer Reviews

Product Title

Unique Content

Listing Images

Invest in Sponsored Ads

Perform a Category Audit