Behind the Scenes of AMZ ONE STEP STUDIOS

Posted on January 27, 2023 by adminoo

An Insight into the Product Photography Secrets of AMZ One Step Studios

Executive Summary

Behind the Scenes of AMZ ONE STEP STUDIOS
1.	How We Create Top-Quality Product Videos & Images: Refined work process, multi-purpose workspace, experienced professionals, and synergized team.
2.	Why Are We Revealing the Secret Sauce?: We want others to learn about our work process, as it helps to build client trust.

High-quality listing images and product videos don’t just appear out of the blue. There is significant hard work and planning behind each Amazon product photography session. We give you a sneak peek into our work process to let you see the effort that goes into each project. We go the extra mile for our clients and ensure they get the best images possible. Our workspace, experienced team members, and high-quality gear are all instrumental in creating top-quality product videos and photos. Read and learn more about how we approach each project. You’ll see the time we spent in the studio reflects the high-quality output. Execution, planning, and improvisation are all visible in these behind-the-scenes.

How We Create Top-Quality Product Videos & Images

In this behind-the-scenes, we’ll tell you some of our secrets for successful product photography services and videography. Let us dive deep into our work process.

Our Work Process

Planning is the first step of photography and videography. It defines the rest of the process and the result. Even the best execution of the worst plan will lead to poor-quality images. Hence, we ensure that our image plan considers every variable. Our creative director, image planners, and video script writers envision the entire session. They create a detailed plan for the photographers, models, designers, and videographers. In-depth directions and instructions are forwarded to the client, and we only begin the photography session once the client approves the image plan. Therefore, we involve the client in the entire process. It helps us to incorporate their feedback in every stage of the work process.

These are some tidbits of our image and video plan, but the entire image plans are more complex and constantly change per the client feedback. Adjustability and improvisation are necessary to satisfy clients. We change the image and video plans until the client is satisfied. It serves another purpose as clients can get a future look into the product images they will receive. When you hire our Amazon product photography services, we provide you with extensive image plans.

Functional & Multi-Purpose Workspace

Studio space versatility sets average studios apart from outstanding ones. We have a workspace that can be used for any product. Amazon product photography services depend heavily on the background and real-life settings. Our workspace is adjustable, which allows us to create customized photography settings in a short time.

We change the studio settings to suit your product. It elevates the image quality and helps our models to demonstrate the product in the best light. We might change our studio settings multiple times a day for different niche products. Hence, our Amazon product photography can capture any product in a real-life setting.

High-Quality Gear

Our videographers and photographers are experts in using high-quality gear. Over the years, we have bought different cameras and equipment to improve the photography quality. However, we don’t just purchase expensive gear without any purpose. Every piece of gear has repaid its price, and we consult our team before every photoshoot to ensure they have the required equipment.

Professional and innovative personnel are necessary for operating high-quality gear. We provide the best equipment to our team because we trust our team’s skill sets, as they have delivered top-quality images in the past. You can see how we utilize our high-quality gear in the GIFs below. Every shot captures the products in the best light, and the post-production editing elevates the level of the visual content. Therefore, high-quality gear always leads to better image quality and conversions. Increase fba sales with our professional staff!

The People Behind the Camera

Assembling the perfect team is the most complex task for any studio. We have painstakingly found the best people for our pre and post-production work activities. It is a process that took years and could not be overlooked. Most studios employ a random assortment of employees without any synergy, but we have gathered like-minded, creative individuals in the same team. Scriptwriters, image planners, models, photographers, designers, and videographers are the key to our successful photoshoot sessions. We could not have served our clients without the people behind the camera.

How did we come up with our team? Well, it takes several projects to judge the mindset and synergy of a group of individuals. We value teamwork over individual skill, and behind the scenes, snippets show how well our team works together. Everyone knows what to do, and they have an unspoken understanding. No one can assemble such a team overnight.

Outdoor Photography Sessions

We offer outdoor photography sessions as well as indoor photography. Outdoor photo shoots are harder to control and require more effort. Location selection, natural lighting, and model appearance must be on point. Otherwise, we struggle to capture the best images. These sessions also require more planning. Without perfect execution, we cannot get top-quality photos. Below you can see a snippet of an outdoor shoot. Many other product photography services produce poor results when capturing outdoor images.

What Makes Us Different?

Our professionals, gear, workspace, and innovation sets us apart from most other studios. Combining all the best elements of photography is the reason for our continued success in the Amazon world. We provide the best value for money, as we do not waste a single penny on needless expenses. Every action has a purpose, and each team member adds value to the project. It results in high-quality content, graphics, and better conversions. Purposeful activities are the reason we can serve our clients in a short time. If you are looking to increase FBA sales, there are no better options.

Another unique aspect of our photography sessions is that we incorporate client feedback at every stage. Therefore, a customer-centric approach helps us to satisfy our clients. We change everything in our studio and set it per the client’s feedback. It shows that our photoshoot sessions are dynamic.

Why Are We Revealing the Secret Sauce?

We want to show you what we do to get the best images for your brand. There are still many practices that are included in these behind-the-scenes. However, the secret sauce is not the same for every studio. Someone with a different work process might achieve better results. The point of these behind-the-scenes is to tell you a little about our work process. Now, you can see how much work goes into each photo shoot.

Conclusion

An Amazon photography session is much different than conventional photography. E-commerce images require extra finishing and care. Studios also have to change the entire set to meet the product requirements. Our work process, team, workspace, and gear help us to create high-quality content. More importantly, client satisfaction comes before anything. Therefore, we change our set multiple times to get the best possible result for our clients.

Must-Follow Product Photography Tips From Our Expert

Posted on October 21, 2022 by adminoo

Sellers are always looking for new and different ways to increase Amazon sales, but the answer is right under their nose. Improving Amazon product photography not only attracts more traffic to your pages but also gives your shoppers a more detailed understanding of the product, which can, in turn, increase sales on Amazon.

The problem is that photography uses a different skill set than retail, so many sellers simply don’t know how to take a good product picture. To help you get started, below we share 7 tips on how to optimize your Amazon product photography to increase FBA sales or Amazon sales in general.

1. Show Different Sides of the Product

One of the inherent problems with eCommerce is that shoppers cannot pick up or interact with the product — they rely on product photography to judge the item’s shape, weight, and moveability. So to give shoppers the fullest understanding of what they’re buying, show the product from different angles, in different forms, inside and outside the product packaging.

It helps to shoot multiple angles of the product against a white background, just like the one required for your main image. Be sure to include a shot of everything unpacked from the container so your customers see what they’re getting, but also include a shot of the package before it’s opened. If your product has moving parts or accessories, show them in use, too.

2. Use Creative Camera Angles

Aside from the main image requirements, you’re free to include additional, more creative product photography ideas. These can be instrumental in increasing Amazon sales if you know what kinds of photography shoppers want to see.

Infographics outlining features — You’re free to add text to some of your photos, so try pointing out certain features or hard-to-see parts, so shoppers know they’re there.
Products in use — Show actual people using your products so the customer can imagine what it’d be like to own it themselves. You can also use this style to demonstrate certain features that aren’t obvious.
Secondary objects — Include another object in the photo as a frame of reference for size and to be suggestive. For example, include an actual strawberry next to a strawberry-flavored product.
Show movement — If your product has moving parts, try taking multiple pictures of the parts in different positions so shoppers know its flexibility.

You also should strongly consider Amazon product videos. Product videos are known to boost sales because they show off the product better than still photos. Customers can see how people use the product, and you can even demonstrate certain features that photos still can’t convey.

3. Minimize Empty Space

A common piece of advice expert photographers give to beginners is to “fill the frame,” which essentially means minimizing the amount of empty space in the background. Your product should be the main focus of attention, so make sure it takes up the majority of your shot. Try to get the camera close enough to the product that the background is hardly noticeable.

In fact, one of the Amazon product photography requirements states that, for the main image, the product must take up 85% of the frame. Aside from the main image, you’re free to play more with perspective, but minimizing empty space is a good photography tip in general.

4. Follow the Amazon Product Photography Guidelines

Even more important than attracting shoppers is following Amazon’s product image requirements. There are some particular rules you don’t want to accidentally break, and by learning the requirements, you can better understand what kind of pictures you can and cannot use.

Specifically, here are some key takeaways:

1000-pixel minimum on either width or height
use either color mode sRGB or CMYK
the format must be either JPEG, PNG, GIF, or TIFF
use a true white background (RGB: 255, 255, 255) for the main image
do not use additional text, graphics, or inset images for the main image

As you can see, taking product photography with a white background is necessary for at least one of your photos. However, you can make the most out of the white background by shooting multiple angles, as we advised in step 1.

5. Learn How to Retouch Photos

Even the best product photographers still use photo editing software to touch up their photos. Retouching product photos is the norm on Amazon and most other eCommerce sites, so if you want your pictures to compete you’ll have to learn some of the basics.

The good news is that you don’t need to drop hundreds of dollars on Photoshop. You can find cheap or even free photo editing software online. This can help with aspects like brightening the colors, removing dust or other blemishes, and allowing you to superimpose text or overlap images.

6. Use Proper Equipment

While you can technically take product photos on your smartphone, you’ll get the best results with proper photography equipment, including both a camera and lighting. To maximize results, you’ll also want accessories like a tripod and an adequate white background.

The best cameras for Amazon product photography are usually mirrorless or DSLR. As for artificial lighting, try LED or incandescent lamps. However, be aware that these aren’t always cheap. If you want to keep your budget down, consider working with someone who already owns these things, which brings us to our final tip…

7. Work with Amazon Product Photography Services

While these tips are designed to improve the work of an amateur photographer, you can’t master the art of product photography in a few weeks or months. If you want truly mesmerizing pictures, you may want to hire Amazon product photography services.

If you’re worried about money, hiring a professional Amazon photographer means you don’t have to buy any new equipment. In this sense, you’re coming out ahead in the cost ratio because you can leverage professional-tier equipment without actually having to buy it.

But more important is the skill of professional photographers, who have spent their lives honing their craft and can understand concepts like angles, lighting, and how to use a camera. A professional photographer will know the right settings and angles by heart, and if you work with an Amazon service, they’ll also be familiar with the image requirements. If you’re interested and want to hear a quote, schedule a free consultation call now, up to 60 minutes. We’ll answer all your questions and explain how we can help!

7 Creative Amazon Product Photography Ideas To Stand Out

Posted on October 14, 2022 by adminoo

Even with the best products at the best prices, shoppers will still pass you by unless you have eye-catching photos. Mesmerizing Amazon product photography is the best strategy to increase Amazon sales, but for most sellers with backgrounds in retail, photography is not a skill that comes naturally.

We’ve already explained the basics as they apply to amateur photographers with our DIY guide to Amazon Product Photography, but sometimes the basics aren’t enough. So in this guide, we share 7 expert ideas on creative Amazon product photography styles that you can use to stand out. These ideas aren’t your average run-of-the-mill product photos, so their unique imagery is sure to get your products noticed and increase sales on Amazon.

1. Blurry Outdoor Background

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Amazon product photography on a white background is a requirement for your main image, but your other images have more leeway. In addition to doing a standard product-in-use photo or infographic, you can also showcase your product against a blurry outdoor background.

These photos work because they help the shopper imagine what it’s like to use the product without the risk of distracting them with background images. It’s also easy to shoot: just set your camera to a wide aperture (a low F-stop number). You don’t even need to worry too much about where the background is because the shopper won’t see much of it.

2. Floating over White Background

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If you want some homemade special effects, you can shoot your product against a white background so that it looks like it’s floating. This not only satisfies Amazon’s main image requirements for white backgrounds, but it also creates an interesting effect that your customers are more likely to remember.

There are essentially two approaches to get this effect:

suspend your product with a fishing line or use invisible adhesive to keep it upright in front of a white background
take a normal picture against a white background and edit out the floor with photo editing software like Photoshop

Regardless of which approach you choose, consider keeping in the floor shadow to leave some realism for the shopper.

3. Infographic with Labeled Parts

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Infographic images are great for when you want to both show and tell. Some products require a little explanation about how they’re used, and infographic images are more likely to be seen than the instructional text in the product description.

But instead of listing the features of your product, try labeling each part to explain what it does. For one thing, this is another excuse to show a detailed close-up of your product. More importantly, it gives you the opportunity to explain all the beneficial parts of your products, such as interesting features the shopper may not have noticed from your other pictures.

This type of Amazon product photography works twice as well with control panels and interfaces where the buttons are not self-evident.

4. Visual Effects To Show Movement

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Moving parts can be a huge advantage to some products, especially if competing products aren’t as flexible. But how can you show movement in a still photo?

Using basic photography or photo-editing techniques, you can depict movement in still photos by either of these two methods:

Set a low shutter speed on your camera to create a motion blur in the actual photo. (This can be difficult without photography experience, as you risk blurring the parts of the photo you actually want the shopper to see.)
Take a sequence of photos with the moving parts in different positions. Then, in photo-editing software, overlay all the photos on top of each other, with some transparency (as in the example). This shows the shopper the range of motion your product has.

These techniques can get a little advanced, especially if you don’t have much experience in either photography or photo editing. If you don’t feel confident in your photography abilities, you can always use Amazon product photography services. Here’s how to hire the best Amazon product photographer.

5. Glass Floor

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Although this Amazon product photography idea won’t work with all products, for some, it’s the perfect way to show off some hard-to-notice features. If your product has an interesting bottom, such as shoes with special treads or an appliance with gripped feet, you can display them with a glass floor angle.

The easiest way to do it is to place the product on its side and shoot from an angle that looks like it’s underneath. If that’s not possible, you can also set the product on top of a pane of glass and take the picture from below. This gives shoppers a view of the product they would never see otherwise and can verify the safety or sturdiness of certain products.

6. Testimonial Cards

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Just like our idea for infographics with labeled parts, you can use your images to communicate certain benefits that the shopper might not bother reading in your product description text. In this case, you could use the product images to feature any famous brands or publicity your product received.

While this Amazon product photography is not exactly about the product, you can still use the image to feature a brand logo or testimonial quote of a famous or noteworthy supporter of your product. Shoppers respond to social proof, so if they see another famous brand logo in your images and read that they endorse you, that’s a big step to make a purchase or even increase FBA sales.

7. Silhouettes of People

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Brick-and-mortar stores use mannequins because the shopper can imagine themselves wearing the clothes. That same principle can be applied to Amazon product photography by using nondescript silhouettes of people.

Keeping the person in the photo vague — such as an outline, shadow, or cartoon — has two main advantages. First, like the traditional mannequins, an ambiguous person in the photo makes it easier for the shopper to imagine themselves in action, as opposed to a more intricate model. Second, using silhouettes minimizes the details that aren’t related to the product, so the shopper can focus more on what you’re selling and less on who’s in the picture.

Amazon A+ Premium Content: Why Do You Need It For Your Amazon listing?

Posted on October 7, 2022 by adminoo

The internet is a magical place that has given people access to everything they could ever want, but it also comes with some challenges. One of the biggest problems for sellers on Amazon are competitors who have raised their game and made competition fierce-especially when you’re just starting out in this marketplace. The world of selling is becoming more competitive, and customers are wiser than ever before; they know how important their feedback can be when choosing between two sellers with similar products!

The Amazon platform offers a number of features to help you sell more products. One such feature is A+ Premium Content, which provides your products with an eye-catching pitch and grabs customers’ immediate attention. This can be used as another way to generate leads and increase revenue on the site!

This article will tell you about the following:

-What is Amazon A+ Premium Content?

-How to qualify for A+ Premium Content?

-What are the features of A+ Premium Content?

-Benefits that Amazon A+ Premium Content offers

-How does Amazon A+ Premium Content help Amazon listing?

Amazon A+ Premium Content is a way for brands to create richer, more engaging product pages on Amazon. By including descriptive text, high-quality images, and helpful videos, brands can give shoppers the information they need to make an informed purchase decision. In addition, A+Premium Content can help improve a product’s organic search ranking on Amazon.

A+ Premium Content is not mandatory for all sellers, but it is strongly recommended for those who want to create a stand-out product page that will boost their sales. In order to participate in the A+ program, brands must submit an application to Amazon and be approved. Once approved, brands will have access to a range of tools and resources that will help them create their A+ premium content.

What Is Amazon A+ Premium Content?

Amazon A+ premium content, also referred to as A++, is an updated version of A+ Content and has many more features to offer on Seller central for which an FBA seller must meet the eligibility criteria; the criteria will be discussed later. Premium A+ content enables the Seller to interact more with the targeted audience with minimum to say and maximum to show. Customers these days are more interested and engaged with information coming along with graphics.

This feature also includes video modules, carousel modules, and comparison charts. Conclusively, A+ premium content is an update or premium version of the A+ content available for the Brand Registered sellers. Previously, this feature was only available through Amazon Launchpad or to the Vendors.

How To Qualify For A+ Premium Content?

Qualifying for an A+ premium content feature is easy and free in Seller Central; for now if you meet the following two criteria:

The ASINs in your catalog must have published an A+ brand story.
An Amazon seller should at least have 15 A+ content projects with “Approved Status” in the last 12 months.

What Are The Requirements For Amazon A+ Premium Content?

To create A+ content, brands must meet the following requirements:

-Have an existing Professional Seller account on Amazon

-sell branded products in new condition

-have a UPC or EAN code for each product

-provide high-quality images (1000×1000 pixels) with sRGB color profile

Creating A+ Premium Content can be time-consuming and requires adherence to strict guidelines, but the rewards are well worth it. For brands serious about boosting their sales on Amazon, A+ Premium Content is a must.
If you’re selling branded products on Amazon and looking for ways to increase your sales, creating A+ Premium Content is a great option. With A+ content, you can showcase your products in greater detail, improve your organic search visibility, and boost your sales and conversions. While creating A+, there are a few requirements you’ll need to meet, but overall, it’s a great way to improve your brand’s presence on Amazon.com.

What Are The Features Of A+ Premium Content?

Amazon understands how customer attraction can be gained; this is why this marketplace is continuously evolving and bringing more business to its Sellers.

A+ Content works just fine but to make the customers and Amazon FBA Sellers more interactive with each other A+ premium content feature was introduced.

Amazon A+ premium content allows the Seller to add:

Video modules (Full-width imagery and with text)
Hover hotspot modules
Enhanced Brand Content
Carousel modules
Charts for comparison
Clickable Q&A
Mobile-friendly product pages
Testimonials and more

From image size to module selection, Amazon Sellers with A+ premium content features have more options than the basic A+ Content.

Now you can enable your customers to be more engaging and interactive on your Product Page through Amazon Product Photos, infographics, and much more.

Benefits That Amazon A+ Premium Content Offers

Amazon A+ Premium Content is very helpful for your Amazon listing, not just for some specific products but for your overall brand image. It is one good way to stand out from your competitors through attractive visuals, catchy texts, and infographics that are enough to describe your product’s details.

Amazon A+ Premium Content not only gives you a competitive edge, but it also serves many other benefits like

A+ Premium Content gives your page more ranking and more sales with an escalated conversion rate. This feature works best for your best-sellers but cannot work the same for slow ASINs moving products.
A+ Premium Content allows your potential customers to make more informed decisions with Enhanced Brand Content, leading to fewer returns and fewer negative reviews. If you wish to reduce returns and negative reviews to the maximum, apply a positive review strategy.
You can now add more infographics to your Product Description and enable your potential customer to turn into your actual one. Sellers can now be as creative as they can be in keeping the needs of their customers to have a competitive advantage in the marketplace.
A+ Premium Content is not just there to make a specific product from your brand range stand out. This feature enables Amazon Sellers to share their Brand Story with their customers and make them more involved, aware, and educated about your Brand. Loyal customers are very important, and only trust can build that loyalty. The more Sellers engage with their customers, the more commitment they can expect.
You can categorize A+ Premium Content as amazing for Amazon Sellers for visibility and attraction. Everything a shopper needs to know about a product is in a glimpse of an eye; you do not have to go through those long paragraphs to learn about the product specifications.
The ability to showcase your product in greater detail than with standard Amazon product pages.
Increased organic search visibility.
The potential to boost sales and conversions.
Amazon A+ content can look as the Seller wants it to look. But, of course, the Seller has to prioritize the customer’s attraction and mentality to gain more attention, more sales, and increased revenue.
This tool by Amazon empowers the A+ content manager to be as creative as possible. Much can be done with infographics, product photos, and descriptive text to enhance brand awareness and customer engagement.

How Does Amazon A+ Premium Content Help Amazon Listing?

Amazon A+ Premium Content helps increase brand awareness and customer engagement through eye-catching product detailing. It helps the Brand altogether in lead generation and increased revenue. For the customers, this feature allows them to make an educated decision, enabling lesser returns, fewer negative reviews, and more customer loyalty.

Conclusion

Amazon A+ Premium Content is now in its promotional phase and is free for third-party Vendors if they meet the criteria. Amazon A+ Premium Content is an upgraded version of Amazon A+ Content that lets shoppers know more about the product and the Brand itself.

The creative way that Amazon A+ Premium Content enables products to show off their features and benefits makes them more attractive. Additionally, the eye-catching descriptions make it easy for customers who are looking at your product page to decide which one they want without any hassle or confusion!

A Guide To The Best Solution Providers for Amazon Sellers

Posted on May 18, 2022 by adminoo

Being the irrefutable leading e-commerce website. Amazon is undoubtedly the current holy grail when it comes to online shopping. With approximately 2.45 Billion monthly visits (As of June 2021) to the website alone), Amazon as a platform is something that sellers can no longer simply look on to. That being said you can’t just go all in without doing proper research and learning about your options. The increase in monthly site visits has also increased the competition and hurdles that a seller must go through in order to successfully sell on Amazon.

After working with thousands of clients on small and big projects. We at AMZOS have recognized some similar reservations that almost all sellers have during our one-on-one meetings with our increasing client list.

AMZOS has collaborated to create this guide to help you find the best solution for any service that you may require as an Amazon seller. We hope to impart what we have learned in hopes that it may provide anyone looking to delve into Amazon as a seller with an extensive guide so they can familiarize themselves and learn about different solution providers like AMZOS whose sole job is to help you find success on Amazon.

With the continuous increase in website traffic, Amazon itself is also continuously making algorithmic changes every now and then in order to provide a better experience to its customers. Therefore, familiarizing yourself with these changes and adapting your product listings to cater to those changes is crucial as well. These changes can be determining factors in whether your listing remains successful or not.

PRODUCT RESEARCH AND MARKET VIABILITY

Before you can sell on Amazon you will need to have a product that you can not only sell but is actually something that people are interested in buying. Without any doubt, one of the easiest tools that allow you to conveniently do market research on your own even if you are a novice e-commerce seller is Helium 10. The single platform not only allows you to manage your business but includes easy-to-use tools that help you stay in the loop about changing consumer trends especially related to your specific product.

This is important because thorough product research done keeping market viability in mind is one of the first stepping stones that is needed to be done by any hopeful Amazon Seller (if they wish to be successful). After you are content with product research and have picked a product that you wish to sell. You must follow the following steps to ensure

*It should be noted here, that Amazon does have certain special categories (restricted) for which you need permission and rules you have to follow before you can start selling your product. So you need to keep this in mind when selecting the product that you wish to sell. For more info click here

Where to Source Your Product From?

The first step is to select where you source your product from. This is important as it can set the tone or influence the trajectory of how you will do as a seller.

The best sourcing website for Amazon include:

Alibaba – like its namesake the website is a treasure trove for finding bulk products that can be sold on Amazon. It is also the biggest marketplace that helps connects business owners with suppliers (manufacturers and not resellers) through the website you can make product altercations to customize it to your liking or need.

Some other sourcing websites include

AliExpress – an extension of Alibaba that is more geared to providing better quality products at factory pricing. This might be the option if you only plan to sell limited products easier to navigate. However has a lower number of named brands, and meaningless options.

ALLTIMETRADING – A good option if you want to sell a niche hard-to-find merchandise sourced domestically within the USA.

3RD PARTY QUALITY CONTROL

Once you have your product selected it is highly recommended to use a company that offers inspection services for Amazon FBA. Amazon does have certain criteria that are required to be fulfilled before you can list your product on the website store. Therefore, getting your product professionally inspected allows you to keep the quality of your product in check.

Make sure that the product you are delivering does not get rejected due to something as simple as the packaging weight and dimension as well as other Amazon criteria.. Seeing how comprehensive the Amazon requirements are is better if you choose a company that specializes and is well versed when it comes to what Amazon allows and doesn’t allow. Doing this will not only save you time and money now but also any future trouble that may arise if you decide to carry out your own inspection.
Some companies that do offer Amazon FBA inspection services at varying prices include

3PLGuys
QIMA
Noviland

Select A Shipping Carrier

The next step is finding a reliable shipping service for your deliverables. If you want to remain successful in the long run you need a shipping carrier partner that will not only deliver your product on time but also handle the packaging in such a way that it remains intact. Although the quality of the packaging you select also matters in this regard. Two of the supplier companies that have a reliable image when it comes to offering reliable quality packaging include

Uline – They have an easy-to-navigate online ordering system and also provide the option for branding if you want to go that route.

Global Industrial – Being in the industry for over 70 years they are also a good option to consider.

Now, when it comes to the actual transportation, you want a shipping partner that fulfills the assurance that the product will be delivered as promised (not be broken due to mishandling). This is why it is better to research all of the shipping carriers that you can find and go with the one that you think fits best with your brand. Some of these include USPS, UPS, and FedX. However, feel free to do your own research and go with the one that you think fits best with your business model.

You can also go the Amazon FBA route. However, you do need to become an Amazon FBA seller for that and Amazon will take care of the rest. Since Amazon will charge you for storage make sure to calculate and know how much exactly will you be spending beforehand.

If you have a high enough product volume and are doing FBM you might want to look into

ShipWorks – a scalable shipping software for e-commerce merchants. The software might be exactly what you need to help you ship smarter and also save cost.

Optimize Your Landing Page

Now that you have a product that you want to associate with your brand on Amazon. The next step would be to get in contact with a company that specializes in optimizing your product landing page. Since the product landing page will essentially be playing the role of a salesperson you need to make sure the page has answers to any query that your customer may have. To ensure that your product landing page (aka your sales representative) represents your brand well you should think about hiring professionals that offer the following services.

Best Copywriting Service

A well-written product copy can help elevate your product listing from a good one and make it great. A lot of sellers put only generic information in their product copy. This is why when you as a seller have a copy that not only includes all the necessary information but also presents it in such a way that creates a mental image of the product as well as answers most of the queries that one might have regarding any certain product. In short, a good copy is written from the perspective of a prospective buyer instead of the seller. Visit amzonestep.com to get the best copywriting services available in the market.

Best Product Photography Service

Good product images are those that go hand in hand with the rest of your product listing. They allow you as a seller to provide visual cues that help deliver any necessary information that the buyer might miss in the listing copy. To learn why you should incorporate some visual references in your product images, to learn how you can take good product photos: click here.

Videography Service to set your product apart

A Product Video can help you summarize all the benefits mentioned within the listing along with visuals vastly improving the customer experience. Since the customer can’t physically experience the product. The product video acts as a visual aid that adds more to the info presented in the images as well as the listing copy.

A+ content service for better conversions

Speaking of improving customer experience the other feature offered is the Amazon A+ content. This advanced tool allows a seller to incorporate all three of the above-mentioned things and present it all in an advanced way within the overall listing. However, in order to take advantage of this feature, your brand needs to be registered and approved by Amazon Brand’s Registry

AMZ One Step can help you sell more on Amazon by offering the best A+ content services. High-quality A+ content ensures,

Appealing and attractive look to your listings
Increased Conversion Rates.
Confident purchase
Reduction of immediate bounce-offs.

All of the above-mentioned things might seem not as important on their own. But when combined together they do make an impact and can be the reason that sets your product apart from the rest of the competition. If all of this information feels overwhelming no need to worry as there are countless reliable companies that specialize in creating top-notch product listings for your products. You can either select different service providers for each individual service that you require or go with someone like AMZ One Step which offers all of these services on their own as well as together. It is recommended to go with a company that specializes in most of the services that you need as this will help you stay within budget. By selecting a single company that provides all these services you will also only be dealing with a single company instead of having to manage and do the back and forth with multiple ones saving you time as well.

RUN A Successful PPC Campaign

After your product listing is live. You will initially need to run a PPC campaign for those initial clicks and traffic. Running a successful campaign in the beginning; especially when you are launching a new product, will help you rank higher later on. For this, you will need to invest in reliable Amazon PPC software as it will make it easier to manage your campaigns. Some of the best Amazon PPC software tools on the market right now are

Adtomic – The Helium10’s PPC software like the rest of Helium10’s other features is well thought out and easy to use. It covers all of your needs with predefined campaign strategies and easy-to-follow templates that help you set your campaigns according to your goals.

Some of the other multi-featured software include

There are also some companies that specialize in running successful PPC campaigns on your behalf, making them an option that you can also consider. Two of the best ones include

Better AMS – They have a very well-designed system named the CYBORG system that is specifically designed to a. increase your sales and b. control ACOS
AMZ One Step – A fairly newer company that due to its team of experts has made a name for itself in a short amount of time. They are a good option to consider if you want a top quality and fast turnaround for better ACOS, high conversions, and increase revenue at an affordable cost.

Get In Touch With An Amazon Product Ranking Service Provider

This could be one of the best decisions that you can make if you want to experience long-term success on Amazon. There are many service providers that use their expertise and knowledge of the field to help optimize your listing for success. Essentially there are three things you need to optimize your product listing for:

Visibility.
Relevance
Conversion

Some service providers that have an astute understanding of the A9 algorithm include

AMZ One Step – with team members whose only purpose is to re-understand the A9 algorithm and how it works after every time a change is implemented and pass the information along to the rest of the team.

ProAmazon “Service (Aka ADI Infosys) with 7+ years’ experience under their belt will have to look further since all the top results websites are either unprofessional looking or look sus)

Hire a Service Provider to Manage Your Amazon Account

Once your product page is up and running. There are multiple reasons why you may need to hire someone to take over and manage your seller account.

You want to expand your operation.
You want to focus your time and energy on a new project.
You need help due to the increased number of daily sales

Some companies that provide reliable account management services that you can look further into include
AMZ One Step
Seller Interactive
Velocity Sellers

Other steps that you can also take.

Invest in An Amazon Review Software

With the introduction of the customer satisfaction rate metric, it is wise to invest in a good review software tool that can help you not only request reviews but also help you act on negative feedback by sending you a notification or reminder. One such tool is FeedbackExpress which has become a synonym for managing Amazon feedback and product reviews. With their basic plan starting at only 69$/month.

Some other ones you can use are

AMZFinder is particularly helpful if you are selling globally thanks to its multi-language option.
FeedbackFive – if you wish to use emojis or images along with your emails for a friendlier tone.

Hire a Virtual Assistant

You can either choose our expert virtual assistants at AMZ One Step or you can try FreeeUp for pre-vetted freelancers who specialize in the e-commerce sector.

In Conclusion

With the ever-increasing popularity of Amazon. It has become one of the most important platforms for any seller. However, due to its constant rising popularity, it is also one with the most competition. To provide a positive customer experience Amazon has been constantly updating and making changes to its A9 algorithm. This is why in order to sell on Amazon in 2022 you need to familiarize yourself with the new algorithmic changes every time they happen. Not only had that but you also periodically made the necessary changes to your product listing; unless you want it to become lost in the competition. Taking all of this on your own may feel overwhelming or too much for a single person. This is why it is a good idea to hire the services of certain service providers who specialize in everything Amazon. By doing so you will not only save time but also potential future revenue that you might earn.

7 Expert Tips to Maximize Amazon FBA Profits and Cashflow

Posted on May 11, 2022 by adminoo

Amazon FBA brands use the same Amazon strategies like everyone else, but with FBA some things are a little… different. Fulfillment by Amazon, or FBA, has its own special rules and regulations, so Amazon FBA brands need to change up their approach if they want to maximize their profits.

But how, exactly? Below, we share 7 expert tips for Amazon FBA brands on how to improve sales and cut costs. If you’re thinking of switching your Amazon seller account to FBA, consider these techniques.

1. Sell small and lightweight products

Amazon FBA brands have concerns that other Amazon sellers don’t, and perhaps the biggest is Amazon storage fees. When using FBA, sellers store their goods in Amazon fulfillment centers, where Amazon’s team handles the shipping. While this gives sellers one less thing to worry about, it’s not a free service; Amazon FBA brands have to pay extra fees, including fees for both storage space and product weight.

When you factor in Amazon FBA storage fees, you see that certain products cost much less: small products (items that don’t take up much floor space) and lightweight products (items with a low shipping weight). To maximize profits with FBA, you want to minimize storage costs; if you’re selling large and heavy items, use the FBA revenue calculator to see how viable it is for you.

2. Research profitable products

Amazon success depends on demand. Aside from selling evergreen products, it’s always best to research what products are trending before you add new lines or expand your range. That goes double for Amazon FBA brands; products that don’t move quickly accrue more storage fees that cut into profits.

We recommend using keyword research to see what people are searching for when they go on Amazon. Paid tools like Helium or Jungle Scout can help with the data, but if you don’t want to spend extra money, you can always do it yourself. Simply experiment with different keywords and product names in Amazon’s search function to see what comes up—keep your eyes peeled for market openings or opportunities to undercut competitors’ pricing.

3. Avoid seasonal and slow-moving products

Amazon FBA brands avoid seasonal products for the same reason they favor small and lightweight items: storage fees. Selling seasonal goods can be an effective sales strategy, but for Amazon FBA brands it means that most of the year the products are just taking up space, and in an FBA facility, space is money.

Likewise, selling high-ticket items can yield a profit with just a handful of sales, but if those sales come infrequently the storage fees are going to cancel it out. Instead, Amazon FBA brands should focus on fast-paced sales: quick to sell, quick to restock. That’s the best way to mitigate those storage fees.

4. Optimize product listings

A well-made product listing impresses not only shoppers, but also the Amazon search algorithm. Optimized product listings appear higher on search results pages, and more frequently. So one of the best ways to increase sales on Amazon, even if you’re using FBA, is to improve your product listings.

There’s a lot of nuance and technical detail to creating the perfect product listing. You must understand sales strategies, SEO techniques, persuasive copywriting, and to some extent graphic design. If that sounds overwhelming, don’t worry—a lot of serious and full-time sellers use an Amazon Listing Optimization service to let the experts handle it for them.

5. Improve product photography

Even before shoppers arrive at your product pages, a top-tier product photo thumbnail alone can inspire a sale—while a low-quality one will keep them scrolling! Amazon product photography is essential to making it in ecommerce, where shoppers rely on images alone to gauge how a product will look, function, or fit.

Like optimizing a product page, Amazon product photography is also an isolated skillset. Even if you know your way around a camera, Amazon product photography in particular is a specialized field that requires expertise in both sales photography and Amazon’s special requirements. For that reason, many Amazon FBA brands opt instead to hire an Amazon Product Photography service for the best possible pictures.

6. Tighten your PPC campaigns

Advertising on Amazon can get fairly intricate, drawing on SEO keyword research and settling on the perfect bid. But with a little extra effort and knowing what to watch out for, you can give a significant boost in exposure and traffic to your most in-need products.

The key is to choose keywords that are high in search queries but low in competition. https://waldofleamarket.com/ phentermine online clinic This is no easy feat, as most of the popular keywords are already oversaturated with advertising bids. Still, by dedicating extra time and resources to keyword research, not to mention understanding how your particular shopper niche uses the search bar, you can effectively increase sales through advertising alone. If that still seems like too much, feel free to hire an Amazon PPC Management service.

7. Aim for products between $20 and $50

Between $20 and $50 is the golden price range for Amazon and ecommerce. People are more likely to buy low-cost items, but anything under $20 is difficult to profit from. The $20-$50 range appeals to a good mix of shoppers: impulse buyers, bargain hunters, and people who just don’t want to spend a lot of money.

When it comes to Amazon FBA brands, this price range is especially important. For one thing, products in this range tend to be small and lightweight, fitting with our first tip. Moreover, because items in this price range are easier to sell, they don’t spend too long in storage, cutting down your FBA fees. Add to that the customer satisfaction of having the product they want at an affordable cost, and you can see why this pricing range is so common.

What Amazon FBA Brands Need Most

Amazon FBA offers sellers a hassle-free way to store and ship goods, reducing a lot of the headaches associated with ecommerce. However, the trade off comes at a cost, literally—Amazon FBA brands are subject to extra fees, which means they have to sell more to break even.

All in all, to succeed with Amazon FBA requires a firm knowledge of both general ecommerce and the inner workings of the Amazon marketplace. For these you need time and experience, so if you’re new to Amazon, expect a learning curve.

On the bright side, if you don’t want to break in alone, you can always work with an Amazon service provider like us to help you learn the ropes. We offer general services like full account management, or specialized services like product photography, PPC campaign management, listing optimization, keyword ranking, and more. Schedule a free consultation now and we’ll answer any questions you might have. If you’re interested and want to hear a quote, schedule a free consultation call now, up to 60 minutes. We’ll answer all your questions and explain how we can help!

The Last Guide To Amazon Product Photography You Will Ever Need!

Posted on December 29, 2021 by adminoo

With a reported $500 billion in annual sales, Amazon is one of the most trusted names on earth. The question is how do they make such an incredible impact? It all starts with their photography!

A recent study found that when customers were satisfied by product images and reviews then there was a 64% higher chance for them to convert into buyers than if someone else reviewed it before.

“In today’s market,” Dr. Joe Simonson says, “you’re competing with people who have millions of dollars on digital billboards.”

What is Amazon Product Photography?

Amazon Product Photography is a process of capturing and presenting images to promote products on Amazon. Fulfilling the requirements for high-quality, engaging images will increase your product’s visibility and improve conversion rates. Improving your product image can lead to increased customer satisfaction, higher rankings, and more sales. As Amazon sellers, it is our job to make sure that our products are visible and prominent on Amazon so they get seen by as many people as possible!

What are the benefits of Amazon Product Photography?

The human brain can process an image in just 13 milliseconds. That’s a lot faster than the time it takes to blink your eyes!

Good photography is essential for any e-commerce seller. It can make or break a sale, so investing in high-quality images should be at the forefront of your mind when taking pictures! Therefore, investing in quality images should be the priority of every Amazon seller. So what does using Amazon Product Photography give you?

1. Higher Conversion Rate or Unit Session Percentage

Good photography can make your listing conversion rates go up as high as 25%.

A recent study found that when sellers added professional pictures to their listings saw an increase in sales. Amazon is one of the largest eCommerce sites with more than 500 million products and countless buyers every day, which means there’s plenty of room for improvement if you’re not already doing well enough!

2. Helps in Branding

The way you shoot your brand will reflect how customers and potential clients perceive it. Creative and considerate photography makes for a more intimate connection between customers/ prospects. However, harsh angles create distance which is not conducive to building trust or empathy in the viewer – especially if they’re looking at product photos too much!

3. Increases value proposition

With so much competition in today’s market, it is essential to stand out from the crowd. Great Amazon photography can do just that! Amazon photography is an integral part of the marketing mix. It can increase a company’s value proposition and drive sales, which in turn creates more profit for them!

4. Reduces returns and refunds

Is a picture worth 1000 words? It’s more than just an aesthetically pleasing image. Pictures have been proven time after again as one of the most powerful ways for businesses (especially ones that deal with consumers) to reduce their risk while also improving customer satisfaction levels through increased trustworthiness!

What are Amazon Product Photography Requirements?

Picture-perfect images are priceless treasures that capture the heart and soul of a business. They speak volumes with just one glance, creating memories so lasting they never fade away!

A picture worth 1000 words is more than an aesthetically pleasing image. Pictures have been proven time after time as one of our most powerful ways for businesses (especially ones who deal primarily or exclusively online) to reduce their risk while also improving customer satisfaction levels through increased trustworthiness!.

Following are the guidelines for staying within Amazon’s ToS.

Key Elements of Amazon Photography

Ever wondered what goes into making a great photo? In order to make your listing photos stand out, you must keep these three elements in mind. All of these elements require different skill sets like photography, design, and marketing.

I will do my best to explain everything in this blog. Alternatively, you can contact Amazon photography experts like AMZ One Step.

So the key elements are the following.

The Main Image or Hero Shots
Infographics
Lifestyle Images
The Main Image

The Amazon main image is exceptionally vital to the success of your product.

“The Main Image”, as it’s called in marketing jargon, represents about 50% more sales than other images combined!

The main image can drastically increase your CTR. When shoppers scroll through the search results, the main image is the first thing they notice. It is quite obvious that the more clicks you get will result in more sales. High CTR and sales can help in Amazon’s ranking as well.

Amazon Main Image Requirements

Best Amazon main image examples that you want to take inspiration from.

You can also read our full guide on how to make your main image stand out?

Amazon Infographics

Infographics are a great way to summarize information in an engaging and easily digestible manner. This is especially true when you have limited images to showcase features and benefits of your product.

Amazon listings with infographics tend to convert more. Shoppers want quick information. If shoppers have to struggle to find the information they will bounce back from your listing. Infographics are the best way to highlight your product features.

Best Amazon infographics examples

Lifestyle Images

When you show your product in use, in a real lifestyle environment, it is called lifestyle image. With lifestyle images, shoppers can imagine themselves using the product.

Lifestyle photos are also a great way to target your demographics. This may also lead to an emotional decision to buy your product. If you are not using lifestyle images in your listing, you miss out on more sales.

Check out some great Amazon lifestyle images examples

Best strategy to increase Amazon sales with Killer photos

One of the best ways to increase sales on Amazon is by getting killer photos. Before you can create a product that people want, it’s important to understand your target audience. Make an avatar of them and read reviews or questions they might have, so their needs are precise in mind before making anything at all! You must understand your product and buy it before taking these steps. The key to increasing Amazon sales is a killer photo. Your products will sell better if they show up in people’s feeds and on their screens with creative, informative images that engage the viewer.”

What kind of Amazon images converts more?

Killer Main Image that increases CTR
Focus on benefits
Highlight Product features
Before & After Image (if applicable)
Using Lifestyle photos
Show Dimensions
Show Unique Selling Point
Use maximum photos allowed by Amazon
Show Packaging (if giftable)

Should I hire a professional Amazon photographer or do it myself?

Whether you’re just getting started in the world of Amazon or looking for more exposure to your product, working with professionals can help produce great results. If it’s possible to do it yourself then go ahead and take advantage! But know that there are definitely benefits from partnering up, most importantly having someone who has experience under their belt when they film footage for promotional purposes only goes towards improving customer engagement which ultimately leads back into increased sales opportunities downline (and trust me; we’ve seen what happens).

The recommendation is to work with professionals, it’s possible to do it yourself.

You need a camera and good lighting if you want to do it yourself. Professionals know what works.

If you want to do it yourself, Here is our DIY Guide to Amazon Photography.

Should I photoshop stock photos or use real models for photography?

The answer to the question of whether or not you should use real models for photography is a resounding “yes!” If your photos need an extra boost in creativity, go with stock images. However, if what’s needed most are new ideas on how best to present their products, then hiring talent from agencies specializing in this field could be more beneficial than using generic pictures found online.

Whether you are using stock images or accurate models for photography, let me tell you that both have their pros and cons. It depends on the nature and type of your product. You can jump on a call with our experts using this link to know what will suit your product.

Watch this video to understand the difference between stock photos and real-life photography.

https://www.youtube.com/watch?v=SCAsc2Caf7E&t=1s

Amazon Product Photography with Variations

In order to get more sales, you need a creative and exciting product image. This could be anything from color schemes or even just adding extra text into images for emphasis- what matters is that it makes people want to buy your products!

The way in which Amazon sellers market their items can have an impact on whether customers actually end up purchasing something when browsing through other options available on the website. This often means changing things like colors used within pictures as well as cropping at certain angles so there isn’t any unnecessary background. From adding a few design elements to adding colors or changing angles, trying different variations of a specific product can benefit your sales in a great way.

Amazon Product Photography

Amazon 3D Rendering vs Product Photography

It can be difficult for sellers to make up their minds about which type of photography is best. There are pros and cons with both conventional product shots as well as 3D renders.

Many sellers face a dilemma when it comes to choosing the best way of showing their products on Amazon. Some decide that conventional product photography is more suitable, while others prefer 3D renders or computer-generated graphics with flexible lighting effects for easier editing and retouching capabilities. Selling online can be complicated since there are many different aspects involved including pricing strategies as well as being able to offer customization options such as changes in fabrics or colors you want; this takes time but ultimately leads customers into buying something specific from YOU!

Affordable Amazon Photography Service

With so many photographers out there, it can be hard to know who is worth your time and money. AMZ One Step provides affordable amazon photography services that are sure not just meet but exceed all expectations of quality in a workspace shoot or even one-off pictures from headshots.

Our team at AMZ One Step strives on high standards when delivering creativity with its customer’s vision – making us uniquely qualified as experts working professional images made specifically tailored as per Amazon requirements. Get your product in front of buyers with our expertly taken photos that will help you generate more sales faster! Trustpilot reviews show us as being experts who know their stuff- see why others choose to work with Us every day.

Are there any Amazon photographers in China?

It turns out that the answer to this question is yes! There are a few Amazon photographers in China, and I recommend getting your photography done by AMZ One Step China studio. They also have locations across America, including the USA, and Canada. AMZ One Step is one of the prominent providers of Amazon photography services. We are confident enough in ourselves that we don’t need any other proof than satisfied customers like yourself.

Are Fiverr or Upwork the best places to find amazon photographers?

Amazon sellers struggle when it comes to finding photographers. Most of them rely on Fiverr and Upwork as they are two of the best places to find talented amazon photographers. However, agencies are more likely to offer good service, but you must compare prices, so your budget doesn’t get stuck with an agency that only takes care of their own wallet instead of yours!

What is 360 Amazon photography?

If you’ve ever shopped on Amazon, you know that the site offers a seemingly endless selection of products. But what you may not know is that Amazon has taken its product offering one step further with 360° photography. This unique feature provides shoppers with a realistic view of the product from all angles, making it easy to determine if the item is right for them. Learn more about this innovative technology and how to use it below!

It’s a relatively new technology that allows customers to view products in a completely new way. With 360 Amazon photography, customers can zoom around products to see every angle. This makes it easier for them to decide if they want to purchase the product. Interested in learning more? Keep reading! I’ll explain how 360 Amazon photography works and give you some examples of businesses that are using it successfully.

How many images are recommended for a listing?

Amazon allows up to 9 images for a listing. As long as you have 6 or more images on your listing, It is considered an optimized listing. You can also consider adding a product video on your listing.

Is 3D rendering Amazon compliant?

As Amazon becomes more and more popular, merchants are looking for ways to create a competitive advantage. 3D rendering is one way to do that, but is it compliant with Amazon’s policies? While technically not compliant, most experts say that you can use 3D rendering as long as you’re careful about how you do it. Here’s what you need to know.

When it comes to 3D rendering, there are a lot of things to take into account. One of the most important is Amazon’s guidelines for product images. Though they technically don’t allow 3D rendered images, many sellers use them anyway because they produce better results than photos. You want to know why you should consider using 3D renders in your Amazon listings and how to make sure they comply with Amazon’s rules. Get in touch with our expert.

Importance of graphic design and photoshop in amazon photography

Graphic design is a necessary part of any effective Amazon photography session. In order to create an appealing and professional-looking photo, you need to use graphics to direct your viewers’ attention to the most essential elements in the image. Adobe Photoshop is a powerful tool that can help you do just that. With its wide range of features, you can easily manipulate and improve your photos. By using graphic design and photoshop, you can take your Amazon photography to the next level.

In order to get the best pictures for your product, you need to be very creative. I suggest using Photoshop and graphic design apps because these will allow you to create really stunning images that people won’t be able to resist.

Learn from big brands on amazon

If you’re like most online entrepreneurs, you’re always on the lookout for ways to improve your Amazon business. One area that can make a significant impact is your product photography. But photographing products can be tricky – especially if you’re new to it. That’s why today we’re going to take a look at some of the best ways to photograph products, based on what big brands are doing. By learning from the pros, you’ll be able to create photos that stand out and help increase your sales. So let’s get started! There are some very big brands that sell their products on Amazon. They know how to do product photography well, and you can learn from them.

DIY Guide to Amazon Product Photography: 7 Need-to-Know Tips

Posted on November 26, 2021 by adminoo

You don’t need to be Ansel Adams for amazing Amazon photography — you don’t even need to know who Ansel Adams is! You can still take great Amazon photos at home no matter what level of photographer you are; when it comes to DIY Amazon photography, even expert sellers can be beginners.

So here, we explain how to take Amazon photos at home like a pro. We combine both beginner and advanced advice so you can get that studio look right in your living room. Follow the 7 tips below and see for yours

elf how better pictures don’t just impress shoppers, they also increase conversions.

1. Review Amazon Product Photography Requirements

First things first, your Amazon photography needs to comply with the official Amazon product image requirements. These include a mix of technical requirements and content standards.

While you can check the link for a complete list, here’s a quick summary of the more important ones:

minimum of 1000 pixels on either height or width
sRGB or CMYK color modes
TIFF, JPEG, GIF, or PNG formats
file names must include the product identifier (ASIN, UPC, etc.), followed by the file extension (.jpg, .png, etc.); example: B000123456.jpg
the main image must fill 85% of the frame and be in focus
the main image must be set against a true white background (RGB: 255, 255, 255)
the main image cannot contain additional text, graphics, or inset images

The requirements for the additional images are more lenient, which is how sellers can post infographics, charts, and images of the product in action. However, the main image has more precise guidelines, and that’s what we focus on here.

2. Use the Right Equipment

Using the right equipment is one of the best ways to avoid the common mistakes in Amazon photography. Taking pixel-perfect product photos requires some investment, but not as much as you might think — you can scale costs up or down depending on what you have available.

Specifically, for the best DIY Amazon photos, consider these tools:

a high-quality camera, ideally mirrorless or DSLR; some phone cameras with good specs can do in a pinch, but they won’t provide the same detail as high-end cameras, and those details are what shoppers want to see
a white background; to cut costs, you can either use a white seamless paper roll as a backdrop, or create your own cheap white box by using household supplies
artificial lighting, ideally LED or incandescent lamps
a camera tripod to reduce blurriness

Additionally, you can use extra equipment like a softbox or reflectors for even better image quality, but those aren’t essential. And don’t sweat too much over which lens to use — standard lenses work best for Amazon photography, and wide-angle lenses are not recommended.

3. Set Your Camera Settings Correctly

After gathering the right equipment, you next have to learn how to use it. In particular, you should familiarize yourself with your camera to get your Amazon photography just how you want it.

If you’re using a proper camera (as recommended), it’s best to adjust the settings manually. Assuming that you’re shooting against a white background or white box, try to apply these settings:

ISO: 100
Aperture: between f/8 and f/16
Shutter speed: 1/200th

Whether you’re using a proper camera or a phone camera, you always want to switch to the RAW format. The RAW format gives you the highest quality possible to preserve details best (the largest file size possible, too, but you can fix that later). It also works better for perfecting the white balance later in a photo editor.

4. Fill the Frame

Moving away from the technical aspects of Amazon product photography, let’s talk a little about what makes a good photo. Typically, you want the subject of your photo — in this case your product — to fill the majority of the frame. As per the Amazon photography requirements, the product needs to fill at least 85% of the main image without being cut off.

While this is a standard tip for all photography, it is especially relevant for product images. Shoppers rely on pictures to gauge the size of the product, and because the main image isn’t supposed to have any other objects in it, there’s no other frame of reference. Filling most of the image frame gives shoppers a more accurate idea of size because the product doesn’t appear too big or too small.

Before you take the shot, make sure the product is adequately framed in the preview window. For minor adjustments, you can zoom in and out on the product, but feel free to move the tripod around as well until you find the perfect angle.

5. Show Multiple Angles

Although it’s not a requirement, showing multiple angles of the product against a white background is still a best practice for Amazon product photography. This gives the shopper a more three-dimensional idea of the product, which in turn nudges them closer to a sale.

While you have your white background or white box set up with all the necessary lighting, why not experiment with different angles? You’re only required to have one main image with a white background, but you can still upload different angles as additional photos.

You can even go the extra mile with Amazon product 3D rendering, which — when animated — create a more interactive feel to seeing a product from multiple angles. These take a little more work to create, but early implementation on Shopify has already increased conversion rates by 250%.

6. Learn How to Edit Amazon Photos

Even professional photographers have trouble getting pictures right on the first shot. Photo-editing software like Photoshop or the free-to-use GIMP can help you correct minor errors in your DIY Amazon photography and give them a general polish with after effects.

Photo editors can’t help with major problems like focusing, but they can swiftly fix minor issues like cropping, blemishes, and color correction. For Amazon product photography, photo editors are incredibly convenient at getting your white backgrounds truly white, making up for any discrepancies with your camera’s auto-white-balance features.

Learning how to edit Amazon photos comes with its own learning curve, especially if you use professional software like Photoshop. However, the basics are easy enough to figure out, and the better you get at taking pictures, the less editing you’ll need afterwards.

7. Consider Alternative Styles for the Accompanying Photos

As we mentioned earlier, the guidelines are strictest for the main product image. The accompanying photos, on the other hand, allow for much more creative freedom so you can play around with other sales tactics.

While a straightforward photo with a white background presents a clear image of what the product is, you can use alternative styles to show off the product in other ways. In particular, consider these:

Candids — Show the product being used by actual people. Photos with happy people in them encourage more sales, not to mention they help explain how to use the product.
Secondary objects — Place secondary objects next to the product, such as a coffee biscuit next to a mug, or a peppermint leaf next to a box of mints. This makes the photo more interesting and influences how people interpret them, plus provides a good frame of reference for the product’s size.
Play with focus — You can get artistic with your DIY Amazon photography, such as getting an extreme close-up where only part of the product is in-focus and the rest is blurry.
Videos — Amazon product videos are proven to increase conversion rates by showing the product in motion.
Graphic-photo hybrids — It’s common in Amazon product photography to include one or two images with overlaid text and/or graphics. Images like infographics, comparison charts, and before-and-after pictures help explain the value points of your product if the visuals alone aren’t enough.
Product packaging — A lot of shoppers like to see the product packaging before they buy something, which can be advantageous if the packaging itself explains some of the benefits of your project.

Essentially, once you have a standardized main image, you’re free to experiment with your accompanying image. Think about the advantages of the particular product you’re trying to sell and see if you can come up with some unconventional Amazon photography to best show it off.

DIY Amazon Photography vs. Hiring a Professional

Knowing how to take Amazon photos at home is only half the battle — you still have to actually do the work. For starters, you have to gather equipment, whether buying or renting and from there you still need to learn how to use it.

Professional cameras can add meaningful details to your Amazon product photography, but only if you know what those little buttons and dials do. Meeting the bare minimum for DIY Amazon photography is hard enough, but to truly optimize the images you need to learn a lot more than can fit in a single blog post.

A lot of sellers prefer to simply outsource their Amazon photography by hiring a professional. Amazon product photography services like ours do all the work for you. Simply explain to our representative what you want (and in some cases send us a sample), and after around 7-10 days we’ll send you at least seven top-quality images taken by professional photographers at our own studios.

Sure professional services cost more but think of what you save by not buying expensive cameras, lights, and other equipment. Our Amazon photography staff are all professionals as well — you don’t need to learn about camera controls or how to edit Amazon photos because our team is already experts.

If you’re interested and want to hear a quote, schedule a free consultation call now, up to 60 minutes. We’ll answer all your questions and explain how we can help!

Tips For Taking Your Product Photography On A White Background

Posted on November 19, 2021 by adminoo

The best way to make your products look great and create a sense of value is through high-quality visual presentation. This includes having professional photos that show off every detail, but it can be hard for small store owners without access or funds like this option since they need the proper tools in order to do so themselves. Here we will learn the tips for taking product photography with white background.

When you need a spot to highlight your company or product, adding white background photography can make all the difference. It helps to highlight the essential features of the product, which will eventually help grab the attention of the viewers out there.

You can turn a mediocre product photo into something that will make people want to buy your products with just one click. All you need are some white walls and an idea of what it is they’re selling.

Here are some tips to help you capture photos on a white background:

Required Peripherals

It will not be possible for you to turn a product, idea, or anything into something noticeable without having the right peripherals. Make sure you have these peripherals before you start another photoshoot

Camera

It really matters that the photographer understands the requirements of the photoshoot. It really depends upon the requirements about the type of camera to be used. Full-frame DSLR cameras are too big to lug around and set up. You can start with whatever you’ve got handy, experiment on a new camera over time until the style speaks for itself without investing in an expensive system right away!

However, if you have decided to invest in basic DSLR cameras, you can start from Nikon D3500 or Fujifilm X-T200. It will help you in grasping the ideas of photography in the beginning.

Tripod

Mounting your camera to a tripod is an essential step in the photography process. Once you have it secured, there are some things that will remain fixed and keep everything else from moving around while capturing images of varying modes like high dynamic range imaging or focus stacking which require several shots taken at different points on whatever subject matter interests you most today.

White Bounce Cards

Window light has a bright side where the sun hits it, and shadows on either side. To make things more interesting for product photography, make use of white bounce cards ( made out of foam boards ) that put an extra bit of illumination into those dark areas so they can be relieved in their product shots. It is an excellent choice because it’s rigid and can also be easily cleaned if needed.

Table

A smooth surface is required for your product to stay stable throughout the photoshoot. Consider getting a table with one that is wide but also long enough. The ideal size would be somewhere between 24 and 27 inches in width so it’s not too small nor too big for your needs!`

Ideal Room

The perfect room for product photography is a window that’s next to a wall. The larger the better as you’ll get more light from strong naturalistic shadows, and being closer will create softer overall tones with darker backgrounds while farther away will result in an even brighter illumination where the shadows are sharper yet lighter in detail.

Capturing Professional Photos On A White Background

When it comes to selling your products, more than 90% of consumers say that visual appearance is an important factor in buying decisions. Let’s into some professional tips you should follow to capture your next masterpiece:

Setting up the Table

Now that you gathered all the required materials, it’s time to shoot! The first thing you need to do is place the table close to the window without intersecting any shadows from these windowsills. Next, make sure that your setup goes right or left of this window at 90 degrees angle, depending on which direction light will be hitting the subject.

With natural light, the best way to get a different mood is by rotating your window. You can try putting it at an angle of 45 degrees or even straight onto the set with no obstruction for that clean and fresh feel!

Adjusting the Camera

Every camera is a little different. For some, the default setting will work just fine, and they don’t need to adjust any settings on their own. However, if you’re looking for more control over what gets captured or want an idea of how your photos are coming out then the following tweaks to your setting might help out:

Set your white balance (WB) to Automatic. This will allow you more control of colors and lighting for a better end result.
Turn Off your flash setting. This will stop any potential glare on the camera lens and ensure that you get intense exposure to whatever is in front.
Raw files are the largest a camera can shoot, and when edited in software such as Photoshop or Aperture will give you maximum image quality. If your point-and-shoot has this setting, use it!
You can set your ISO to 100 which will result in less noise. The higher the numbers are, the more sensitive they become and thus pick up on any light that might be present

Setting up the Product

There are many little details that can trip you up when setting your product. One of the most important is making sure to center yourself in front of all reflective surfaces, such as bottles with labels on them and mirrors above head height.

This can be difficult because there are often many tiny movements needed for each element, but it will go much smoother if done correctly from day one.

If your product positioning is perfect then you can try using white cards as a light modifier too. You will be blown away by the way this simple white card lights up your product. The light bounces off of it and fills in all shadows, so experiment with different angles for maximum effect.

Capturing and Evaluating the Photo

A picture is worth a thousand words, but it’s even more than just that. Once you take the photo and look at what has been created with your camera; this will allow for the experience of both education in which skills can be improved through experimentation on various ways to make an image better over time.

After conducting several trials and errors, you might have finalized some of the photos for your product. For a better idea of how your images look, upload them onto the computer. The back of the camera sometimes misses details that are important for photography and can give unclear pictures, so I suggest using Adobe Lightroom, which provides many editing options to help fix this problem.

Conclusion

Taking product photos on a white background can help you create more professional images for your products. Whether it is in an advertisement, website, or social media post, putting the product on a white background will make them stand out and appear clean

If you are looking forward to seeking professional Product photography for amazon, social media, or E-Commerce stores, contact Amz One Step today as they provide one of the most professional services in the marketplace.

Amazon Product Photography Tips To Adopt In 2022

Posted on January 7, 2021 by adminoo

They say that seeing is believing, but what message do your product pictures give? Are they able to tell the story about the features of your product? Or they are telling some other story where the details are misinterpreted, and the quality is gimcrack? A picture is definitely worth a thousand words, and when it comes to Amazon product photography services, its worth increases exponentially.

Consumers are always looking forward to those shortcuts which are time-saving. In this way, the first thing which comes into their mind is the image of the product. The photos provide a proper testification of the product and generate good traffic to your E-Commerce store. In the era of digital marketing, a great product is considered to be as good as it is advertised. Whether you outsource your Amazon Product Photography Service to other companies or do it yourself, here are some tips and strategies you can implement to optimize your product listings.

Table of Contents

Read More:- Amazon Product Photography Tips

Focus on Amazon’s Technical Requirements before Shooting

You need to understand that some technical requirements must be followed when it comes to Amazon product photography. First things first, you need to save your image files in a TIFF, JPEG, GIF, or PNG format. It is better if you check your camera setting before beginning the photo shoot. Try to capture pictures in RAW mode; it gets easier to remove blurriness and edit later in different photography software. Your photos should have a minimum of 1000 pixels (either in Height or Width). Moreover, you don’t need to add any dashes, spaces, or special characters in your image name. Understand the naming convention of the product images on Amazon; include product identified (such as ASIN, SKU, etc..), followed by period along with the file extension.

The use of Product Positioning and Image Quality

Most of the photographers are not aware that the image they take will be fitted into a square frame when they go live on an Amazon Listing. It is better if you leave some space out so that you can fit them into the frame lately. Always try to think one step ahead. In this way, the cropping will not affect the overall quality of the image. Make the most of the space by carefully utilizing the frame and avoiding the product from being crowded. There are different perspectives when it comes to adding the ‘padding’ feature. xanax 0.25mg buy online https://www.veterinary-practice.com/ Some sellers prefer using colorful paddings whereas some prefer the white background for their products. A white background is often preferred because it provides a clean, crisp, and professional look to the project.

As far as the quality of the captured images is concerned, there are certain tactics that can be adapted by newbie photographers on Amazon. It is recommended to take high-quality pictures so that your product is visually appealing. Poor lighting is one of the biggest factors which decreases the quality of the product images. Unwanted shadows can cause the product to be very unappealing which can decrease the interest of the buyer. It is up to the photographer whether to make use of the studio lighting or natural light to capture professional images. It is better to experience it yourself within the space you are allotted and you can figure out the certain angles that go perfectly with the lighting at a certain time of the day.

Save your time and learn about Amazon Features

Whenever you upload the images to your listing, you might have across the term ‘300 DPI’ or some similar text. There is absolutely no need to give this a thought while uploading your pictures as it only refers to printed photos, not the upload quality ones. Moreover, it is better to perform some other micro-tasks while your photos are uploading to the listing because it can take a while. Just make sure not to refresh your browser if the process is getting time-consuming, unless and until you have an internet connection problem.

Amazon Seller Central makes use of several tools that are meant to further optimize your product listings. Sellers need to make themselves aware of these features. The Seller Central compresses the images and processes them automatically once they are uploaded themselves. The only thing you need to make sure about your product images is to avoid re-compressing the images. Amazon adds the logo to your product listing as well on its own, so it is better not to use any photo-editing software for such purposes.

Listen to experts round up

It is a very well known fact that sharing is caring. People who have mastered Amazon Product Photography service do give wonderful reviews about their experience on Amazon. Ken who is a stance creative, told Jungle Scout that do whatever you want to with the camera, not in photoshop. He figured out that the more the work is done using the camera, the greater the trust will be gained by the customer.

Dorian, a renowned creative director tells the audience that there 3 ingredients necessary for a strong Amazon Brand Image; legibility, conveyance, and style. Your product’s images need to be clean and clear so that they can be understood on any media. They need to convey a proper message and also maintain the appropriate style so that your images have both quality and audience appeal.

Executive Summary

Our Work Process

Functional & Multi-Purpose Workspace

High-Quality Gear

The People Behind the Camera

Outdoor Photography Sessions

What Makes Us Different?

Why Are We Revealing the Secret Sauce?

Conclusion

1. Show Different Sides of the Product

2. Use Creative Camera Angles

3. Minimize Empty Space

4. Follow the Amazon Product Photography Guidelines

5. Learn How to Retouch Photos

6. Use Proper Equipment

7. Work with Amazon Product Photography Services

1. Blurry Outdoor Background

2. Floating over White Background

3. Infographic with Labeled Parts

4. Visual Effects To Show Movement

5. Glass Floor

6. Testimonial Cards

7. Silhouettes of People

What Is Amazon A+ Premium Content?

How To Qualify For A+ Premium Content?

What Are The Requirements For Amazon A+ Premium Content?

What Are The Features Of A+ Premium Content?

Benefits That Amazon A+ Premium Content Offers

How Does Amazon A+ Premium Content Help Amazon Listing?

Conclusion

PRODUCT RESEARCH AND MARKET VIABILITY

Where to Source Your Product From?

The best sourcing website for Amazon include:

3RD PARTY QUALITY CONTROL

Select A Shipping Carrier

Optimize Your Landing Page

Best Copywriting Service

Best Product Photography Service

Videography Service to set your product apart

A+ content service for better conversions

RUN A Successful PPC Campaign

Get In Touch With An Amazon Product Ranking Service Provider

Hire a Service Provider to Manage Your Amazon Account

Invest in An Amazon Review Software

Hire a Virtual Assistant

In Conclusion

1. Sell small and lightweight products

2. Research profitable products

3. Avoid seasonal and slow-moving products

4. Optimize product listings

5. Improve product photography

6. Tighten your PPC campaigns

7. Aim for products between $20 and $50

What Amazon FBA Brands Need Most

What is Amazon Product Photography?

What are the benefits of Amazon Product Photography?

1. Higher Conversion Rate or Unit Session Percentage

2. Helps in Branding

3. Increases value proposition

4. Reduces returns and refunds

What are Amazon Product Photography Requirements?

Key Elements of Amazon Photography

Amazon Main Image Requirements

Best Amazon main image examples that you want to take inspiration from.

Amazon Infographics

Best Amazon infographics examples

Lifestyle Images

Check out some great Amazon lifestyle images examples

Best strategy to increase Amazon sales with Killer photos

What kind of Amazon images converts more?

Should I hire a professional Amazon photographer or do it myself?

Should I photoshop stock photos or use real models for photography?

Amazon Product Photography with Variations

Affordable Amazon Photography Service

Are there any Amazon photographers in China?

Are Fiverr or Upwork the best places to find amazon photographers?

What is 360 Amazon photography?

How many images are recommended for a listing?

Is 3D rendering Amazon compliant?

Importance of graphic design and photoshop in amazon photography