What is the Amazon best seller badge and how to get it?

Posted on September 20, 2022 by adminoo

Executive Summary

What is the Amazon Best Seller Badge and How to Get it?
1.	Amazon Best Seller Badge: It is an icon that appears on the product listing and thumbnail of products in the search results.
2.	Why Do You Need it?: The badge is a sign of trust and credibility. Buyers trust the listings that have the best seller badge.
3.	Listing Optimization: Listing optimization increases conversions and only brings relevant traffic to the listing.
4.	List Your Product in the Right Category: Miscategorizing products for an hour of the Amazon bestseller badge does nothing for your listing. It damages the product rank and makes it irrelevant in its respective category.
5.	Pricing Strategy: Competitive pricing with a good profit margin can bring sellers close to the best seller badge.
6.	Amazon PPC Advertising: PPC advertising makes the search rankings irrelevant and is an innovative way to increase sales velocity.

Amazon badges can get a little confusing at times. We are here to tell you everything about the best seller badge. Sellers need every single advantage they can get on Amazon. However, it can get challenging to understand different badges and how they affect sales. FBA sellers are bombarded with new knowledge every day. So, we are here to help you learn about the best seller icon and why you need it to succeed. The Amazon algorithm determines if a product qualifies for the best seller badge. It uses sales volume and history to analyze the Amazon product listing. Now, you can take four steps to get the best seller badge. After you read our guide, you will know everything about the best seller badge.

Amazon Best Seller Badge

Amazon bestseller badge is an icon that appears on Amazon product listing pages and search results. The Amazon bestseller badge is a symbol of high-quality products on the market. It indicates to buyers that this specific item has been selling well and received positive feedback from other shoppers, making it easier for them to make their purchase decision without having too many options available at once! It informs buyers that a product has high sales rankings but also indicates which sellers are most trusted. As such, it makes research easy for consumers by giving them access to information about what others prefer in their searches – even before they go any further with those purchases!

At the start, Amazon only awarded the best seller badge to the #1 seller in the entire category. However, the system was changed, and more products were awarded the best seller badge in sub-categories of the primary category. Buyers always prefer picking the best seller product from the search results. Therefore, it has a massive impact on sales.

Another daunting question is, how does the a9 algorithm determine Amazon’s best sellers rank? It seems they use the Amazon algorithm to determine search results. Two metrics play an essential role in finding the BSR Amazon, and these metrics are sales velocity and history. The products with a high sales volume and consistent sales history snatch the Amazon bestseller badge in their respective categories. Once a product has this badge, Amazon even shows the product in irrelevant search results within the category. So, you must have a consistent sales history and high sales velocity to win the best seller badge.

TLDR

The best seller badge is an icon that appears on product listings and shows that a high product has a high sales volume (see the image above for reference). It is one of the best Amazon badges.
Most buyers pick the best sellers due to their perceived value.

Why Do You Need It?

The best seller badge is a sign of trust and credibility. Buyers instantly trust products that have the best seller badge. They may also skip their research process if they see the badge. So, it immediately affects the buying decision of consumers. The badge is about perceptions, and sellers want to influence consumer perception. Thus, the badge ensures high conversions, sales consistency, and high sales velocity.

Do you want to be the best seller in your category? If you do, you need the best seller badge. There are dozens and hundreds of product choices on Amazon. Your product listing can never rise above others if it does not have a best sellers badge. However, it is not always beneficial to aim for a best seller badge in competitive categories. Some categories have a lot more buyers and sellers than others. Big brands already have the best seller badge in those categories. So, you may find it hard to earn the badge. What you can do is improve the amazon product ranking of your listing. Other than that, it is almost impossible to snatch a best-seller badge from one of the big brands.

TLDR;

Buyers are attracted to best-seller product listings.
Buyers are likely to open the best listings from search results.
The best seller badge affects the buying decision.

How to Win the Best Seller Badge

By now, you may be wondering, what do I need to do to earn the best seller badge? Optimization, pricing, category, and advertising are the critical elements for winning the best seller badge. Let us explain the specific actions you need to take to win the best seller badge. Remember, you need a high sales volume to earn the badge. So, these steps will help you to increase your sales.

TLDR;

Optimization, pricing strategy, category, and PPC advertising will increase your sales, paving the way towards the best seller badge.

Optimized Product Listings

Amazon listing optimization is necessary if you want a high sales volume. Use search autofill to find the best keywords for your product. Extensive Amazon keyword research and long-tail keywords are essential for increasing your conversions. Study your competitors and use tools such as Helium 10’s “Xray Product Research” to find the keywords of other listings. Analyze the keywords and incorporate them into your product title and bullet points. Relevant keywords bring in more conversions than high-volume keywords. So, do not just fill your page with high-volume keywords. Find the keywords that are most relevant to your product. An optimized listing only reaches the relevant buyers looking to buy that product. You must offer the right product to the right people to have a high sales volume!

TLDR;

Amazon listing optimization>>> High sales, more relevant traffic.
Perform Amazon keyword research with tools such as keyword planner and Helium 10s “Xray product research”.
Incorporate relevant keywords into your product listing.

Read More: Tips for Amazon Keyword Research

List Your Products in the Appropriate Category

Which choice looks better?

Appear as the best seller in a small niche, or rank well without the badge in a competitive category?

Since every sub-category has a quota of 100 best-seller wards, you may think that miscategorizing your product is the best way to go. Well, that is a one-way ticket to a low-conversion listing. You might get the best-seller award because your sales volume is higher than others in a less competitive sub-category. However, it will lead to horrible conversion rates. Most buyers will arrive at the listing due to a mistake and leave after seeing the product. As we mentioned, relevancy is much more relevant than badges and volume. If you are not listing your product in an appropriate category, there is no point in selling the product. It is equivalent to selling goat meat in a fish market.

Find a relevant sub-category but do not try to miscategorize your product in hopes of earning the best seller badge. Moreover, the Amazon ranking of your product will be poor if it is listed in an irrelevant category. Do the hard work and stop looking for shortcuts!

TLDR;

Do not miscategorize your products.
Earning a best seller badge for an hour in a small niche has no advantages.
Relevant categories will always result in higher conversions.

Competitive Pricing

Competitive pricing does not mean you need to sell your product at the lowest price. That might send the wrong message to buyers. Ultra-low prices are often perceived as low-quality offerings. Also, the BSR depends on profitability, and you cannot make a big profit if you sell your product at the lowest rates. Keep your prices close to your competitors but slightly decrease the prices if you want to attract more buyers. Other than that, there is no need to lower the price. Competitive pricing always leads to high sales, which improves product rank, taking you one step closer to the best seller badge. comprar alprazolam online chile https://www.veterinary-practice.com/ xanax recepta online forum Prices are not static, and competitors often adjust prices to throw you off. Always keep a close eye on competitor prices and adjust your pricing accordingly.

TLDR;

Keep your price near your competitors.
No point in selling at the lowest price, as the Amazon best sellers rank also considers profitability.
Adjust the prices according to the market trend and competitors.

Advertising Strategy

Active advertisement is the way forward toward high-conversion listings. You cannot just sit around waiting for people to search for your products. Reach out to the right demographic through Amazon pay-per-click advertising. Make the first move, and advertise your product to people searching for similar products. High-ranking competitors often get complacent and stop using PPC advertising. Well-timed PPC campaigns can make Amazon product ranking irrelevant. If people see adverts they like, the search results will not matter. The organic ranking will also improve as your sales increase. Get ahead of the game with Amazon PPC advertising.

TLDR;

Amazon PPC advertising can help you overgo ranking results.
Reach out to buyers rather than waiting for them to search for your product.

Conclusion

Earning the best seller badge can do wonders for your product listing, but you shouldn’t get too focused on the badge. The purpose of every product listing is to sell items. As long as you keep focusing on sales, you will automatically get the best seller badge. Sellers must focus on four aspects to raise their sales and get the badge. Keep your listings optimized to attract relevant traffic and put the listing in the appropriate category. Active PPC advertising and competitive pricing strategy are your friends if you want to raise conversion rates. Outsmart your competitors with marketing, keyword research, and pricing strategy. If you do that, you can get the badge without an issue!

Amazon Brand Analytics: How to use Search Frequency Rank to Maximize Your Conversions on Amazon

Posted on July 28, 2021 by adminoo

Amazon’s new Brand Analytics has been the talk of not only Amazon dealers but also competitors. The data released by this tool is a treasure trove for anyone curious about what consumers’ search and purchase history on Amazon. It provides invaluable insight into how people shop online and valuable information to other e-commerce businesses trying to get an edge in their respective markets. It promises unprecedented insights from consumer trends across all categories. You can now track your products’ performance against others with similar attributes so every company out there can better understand customer habits.

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Search Terms Report

The Brand Analytics Search Terms report is essential for any brand owner who wants to know how customers find their products on Amazon. The most popular search terms at that instant will be displayed, and each term’s popularity rank can tell you which keywords are driving traffic your way.

The new Brand Analytics Report lists all the top-searched words that lead people to purchase various brands’ products in one handy tool, ranking them by frequency from 1st place down through 10th place. This information lets marketers make smarter decisions about how they advertise or market themselves online. They’re not wasting money promoting lower-ranked words when it turns out those aren’t as effective – even though more people might have typed those phrases into Google.

It Requires Proper Keyword Research

In order to have a successful Amazon campaign, you need more than just an impressive Search Frequency Rank tool. You also have to look through the data and remove any guesswork from keyword research by analyzing what keywords are most popular among customers on Amazon. This is because these search terms will be searched for again in future sessions as they rank higher due to their popularity within the retailer’s ecosystem.

Here are a few things you need to understand about the search frequency tool:

The ASINs are ranked by click share, but this doesn’t necessarily mean the conversion rate is the highest. In some cases, the third-ranked ASIN has higher rates than those in first or second place because it may be a more specific product with fewer clicks and conversions to dilute its data set.
The search term function does not treat close variants and misspellings the same way as a normal keyword, so experiment with every possibility when determining your best keywords. Test synonyms to find the highest searched terms that will provide you more accurate results than typing in words manually while also allowing you to filter out any irrelevant or unproductive phrases from appearing on your list of potential options.

The number of searches is not cumulative. There could be a handful, or there could be billions of searches between each search frequency rank, and you won’t be able to tell how many there are because the numbers vary between ranks.

Effective in Single Keyword Campaigns

The Search Terms report of Brand Analytics offers recommendations for single keyword campaigns by highlighting the most favored attribute of your product and scraping out the most accurate, most popular search terms for your product. Utilize this resource to ensure that you’re getting as many clicks on a high-performing campaign name as possible. The frequency rank tool within Brand Analytics will inform you which words are searched more frequently than others so that you can decide which term is worth going with when naming or publicizing one of our marketing endeavors.

Single keyword campaigns are created because they have a high volume of traffic and can be controlled to maximize benefits. Knowing your highest search term by the frequency rank, you will know where to place your single-keyword campaign for maximum results.

Single keyword campaigns are a great way to get high traffic and maximize your profits. If you know the hottest keywords, then it’s easy to place ads in positions that will earn you more money for each click-through. All placement settings should be optimized accordingly because no two keywords perform exactly alike across different ad placements. This is difficult with less specific campaign types such as sponsored product campaigns—those have wildly varying performance depending on where they’re placed in search results pages.

Track Important Metrics

Sales Diagnosis:

If you’re a savvy merchant, then your product is up for sale in many different online stores. However, if one of them has outpriced the others and won deals by doing so-called “loss-leading” – that’s where they price low to win market share but make it back on volume later – this could spell trouble. Luckily, there are tools like Sales Diagnostic, which lets brands review performance at any level relative to specific timeframes and essential metrics such as Lost Buy Box Due To Price when considering third-party sellers of their products.

Traffic Diagnosis:

The Fast Track Glance View Rate shows the percentage of your inventory available for Prime shipping when a glance view occurs. We recommend brands stay above 85% to ensure that they are meeting Amazon’s ordering parameters, and this metric will be difficult to exceed if you’re growing as most customers end up browsing detail pages. Additionally, the Change in Unique Visitors option can help track new customer views on listings – an important way to grow revenue!

Customer Behavior:

Customer Behavior – There are several Customer Behavior reports which allow you to analyze ASINs as well as competitor websites so they know exactly where people go once their initial search has been completed. The report shows everything from Product Listing Ads (PLA) impressions created by Amazon and clicks generated on those ads.

5 Things You Need to Know to Master Amazon Keywords

Posted on June 29, 2021 by adminoo

Are you sure you know how to find good keywords for your Amazon listing?

In this comprehensive Amazon keyword guide, I’m going to take you through it so that you can be sure. We’ll look at:

1. The difference between keywords and search terms

2.The different types of keywords

3.The importance of keywords

4.What makes a good keyword

5.How to find the right keywords

In short: If you want to ensure you have a complete understanding of Amazon keywords and how they work, you need to read this blog.

Let’s dive in.

Explore More: Easy Way to Track Amazon Keywords Ranking Using AMZ WordSpy

1. Keywords vs. Search Terms

First, we need to identify the relationship between keywords and search terms.

They sound like they should be fairly interchangeable, I know, but their subtle nuances make a significant difference.

The search term is the term that the buyer will put into the search bar. In this example, I’ll use the term ’coffee.’

The keyword is a word or phrase that you as the seller will then bid on in PPC campaigns so that when someone searches for a specific term, your listing will show up.

Let’s continue with this coffee example and say you are bidding on the keyword ’coffee.’ If a buyer types in ‘coffee,’ your listing will show up when they search it on Amazon.

2.The different types of keywords

Broad Keywords: Broad keywords allow your listings to appear on a broad basis and are generally the cheapest to bid on. If you have bid on a keyword, and someone enters a search term containing all of the keyword terms or close variations, then your listing should show up.

For example, if you bid on the keyword ‘coffee,’ then you will show up on Amazon when someone uses the search terms: coffee, coffee grounds, coffee grinder, coffee maker, etc.

(Very important side note: when I say your listing will show up, I do not mean it will show up on the first page at the very top. More than likely, you’ll show up on page 20 or something at the very beginning. You’ll show up on the pages like 1 and 2 once you’ve established and optimized your listing assuming everything goes according to plan.)

This can be especially helpful if you rank on the search term ‘coffee maker’ because the person buying it will probably need coffee. If your product shows up next to that coffee maker listing or as an add-on, that could mean a lot of sales coming your way.

Phrase Keywords: Phrase keywords start to get slightly more specific. Bidding on phrase keywords allows for your listing to appear if a buyer searches for your keyword exactly or for your keyword with prefixes and or suffixes.

For example, again, you’re selling your delicious coffee. Your listing could appear for fair-trade coffee, dark roast fair-trade coffee, mild fair-trade coffee, fair-trade coffee decaf, etc.

Exact Keywords: Each match will allow for you to rank on the exact keyword you have bid on and are often the most expensive to bid on. Your listing will only be displayed when the search term matches the keyword.

For example, say you sell fair-trade coffee. Your listing will only appear when a buyer either searches for ‘fair-trade coffee’ or ‘coffee.’ No variations of that keyword will appear.

Long-Tail Keywords: Rather than me trying to put a definition together, I’ll reference the one that Helium 10 defines:

These ‘keywords’ are actually phrases of three or more words that shoppers use in searching for a specific product. They are more unique and less commonly searched than single words or shorter phrases. In turn, they return narrower results for more specific products, which often leads to higher rates of conversion.

So there you go. You’re an expert on keywords now. Let’s keep moving and look at why these are so important.

Explore More: WordSpy | Right Amazon Keywords Research Tool For Product Listings Optimization

3.The importance of keywords

So why does this all matter?

Well, in all seriousness, keywords can make or break your success on Amazon.

Keywords optimize your listing so that you can rank. The ranking is where you show up on the page when someone searches for a product like yours. If you have a high rank, you’ll likely appear on one of the first pages. If you don’t use keywords, you won’t rank, and you’ll probably be on page 20 or worse.

Essentially you need keywords, or no one is going to find your listing.

4.What makes a good keyword

Not all keywords are good keywords, so let’s go over how to find the good and avoid the bad.

If you use specific keywords highly relevant to your brand, it will likely be better than using broad keywords.

Now you may be asking, “But Nolan, you said broad keywords are cheaper to bid on?”

That is true but look at it this way. Let’s say you bid on the keyword ‘glasses’ and you’re selling blue light glasses. But if everyone who is using the search term ‘glasses’ is only searching for regular glasses, you won’t get any conversions.

Why?

Because the broad search term is being searched to find a substantially different and more generic type of glasses.

If you are selling blue light glasses, you need to be choosing more specialized keywords.

That leads me into my final segment, how you go about finding the right keywords.

Explore More: Tips for Amazon Keyword Research

5.How to find the right keywords

Alright, we’ve made it to the final stage in your Amazon keyword training.

In reading the content above, you’ve probably already begun to figure out how we find the right keywords specific to your product, but let me lay it out for you. There are three different ways you can find the right keywords.

• Amazon Auto-Recommendations: these are the terms that pop up when you type in your search term, and Amazon recommends what it thinks you’re looking for.

For example, we’re still selling coffee. So if we type in coffee as a search term:

As you can see, there are terms such as ‘coffee beans’ that you may want to be targeting. That being said, don’t just copy and paste every single one of these terms. Terms like ‘coffee table books’ wouldn’t be worth your time to rank on, so you have to manually determine what is best.

• Software Keyword Research: this is when you take the ASINs from competitors and see what keywords they are ranking on. You can utilize software like Helium 10 and Jungle Scout to help you accomplish this.

For example, if we take several competitors’ ASINs within the coffee space, we can see which keywords they are ranking on.

Of course, you must be aware that there will never be an easy “copy and paste” solution. If you look closely, there are keywords such as ‘chameleon cold brew.’

You won’t want to target that keyword not only because you aren’t selling cold brew but also because ‘Chameleon’ is the competitor’s brand name.

You always have to use common sense when choosing keywords, but utilizing software is where you will likely find the most accurate results. The more competitor ASINs you search, the better idea you’ll have of what keywords you should be targeting in your niche.

Google Ads Keyword Planner: this is another way to find keywords that you may not have otherwise found through the first two methods. It is a free tool; the only thing needed is a Google account. Keep in mind this gives Google data, not Amazon data. You need to manually extract keywords that you believe will be relevant and have buyer intent.

I would say use this as a secondary method to finding keywords rather than a primary one. If you don’t want to spend the money on software, you could technically use this, but you really should be using the software if you’re serious about your business.

Explore More: How to use amazon keywords for your products