Tag: amazon keyword

What is the Amazon best seller badge and how to get it?

Posted on by adminoo

Executive Summary

What is the Amazon Best Seller Badge and How to Get it?
1. Amazon Best Seller Badge: It is an icon that appears on the product listing and thumbnail of products in the search results.
2. Why Do You Need it?: The badge is a sign of trust and credibility. Buyers trust the listings that have the best seller badge.
3. Listing Optimization: Listing optimization increases conversions and only brings relevant traffic to the listing.
4. List Your Product in the Right Category: Miscategorizing products for an hour of the Amazon bestseller badge does nothing for your listing. It damages the product rank and makes it irrelevant in its respective category.
5. Pricing Strategy: Competitive pricing with a good profit margin can bring sellers close to the best seller badge. 
6. Amazon PPC Advertising: PPC advertising makes the search rankings irrelevant and is an innovative way to increase sales velocity.

Amazon badges can get a little confusing at times. We are here to tell you everything about the best seller badge. Sellers need every single advantage they can get on Amazon. However, it can get challenging to understand different badges and how they affect sales. FBA sellers are bombarded with new knowledge every day. So, we are here to help you learn about the best seller icon and why you need it to succeed.  The Amazon algorithm determines if a product qualifies for the best seller badge. It uses sales volume and history to analyze the Amazon product listing. Now, you can take four steps to get the best seller badge. After you read our guide, you will know everything about the best seller badge.

 

Amazon Best Seller Badge

Amazon bestseller badge is an icon that appears on Amazon product listing pages and search results. The Amazon bestseller badge is a symbol of high-quality products on the market. It indicates to buyers that this specific item has been selling well and received positive feedback from other shoppers, making it easier for them to make their purchase decision without having too many options available at once! It informs buyers that a product has high sales rankings but also indicates which sellers are most trusted. As such, it makes research easy for consumers by giving them access to information about what others prefer in their searches – even before they go any further with those purchases!


At the start, Amazon only awarded the best seller badge to the #1 seller in the entire category. However, the system was changed, and more products were awarded the best seller badge in sub-categories of the primary category. Buyers always prefer picking the best seller product from the search results. Therefore, it has a massive impact on sales.

 

Another daunting question is, how does the a9 algorithm determine Amazon’s best sellers rank? It seems they use the Amazon algorithm to determine search results. Two metrics play an essential role in finding the BSR Amazon, and these metrics are sales velocity and history. The products with a high sales volume and consistent sales history snatch the Amazon bestseller badge in their respective categories. Once a product has this badge, Amazon even shows the product in irrelevant search results within the category. So, you must have a consistent sales history and high sales velocity to win the best seller badge.

TLDR

  • The best seller badge is an icon that appears on product listings and shows that a high product has a high sales volume (see the image above for reference). It is one of the best Amazon badges.
  • Most buyers pick the best sellers due to their perceived value. 

Read More: The Complete Guide To Amazon CTR (Click Through Rate) With Examples

 

Why Do You Need It? 

The best seller badge is a sign of trust and credibility. Buyers instantly trust products that have the best seller badge. They may also skip their research process if they see the badge. So, it immediately affects the buying decision of consumers. The badge is about perceptions, and sellers want to influence consumer perception. Thus, the badge ensures high conversions, sales consistency, and high sales velocity.

Do you want to be the best seller in your category? If you do, you need the best seller badge. There are dozens and hundreds of product choices on Amazon. Your product listing can never rise above others if it does not have a best sellers badge. However, it is not always beneficial to aim for a best seller badge in competitive categories. Some categories have a lot more buyers and sellers than others. Big brands already have the best seller badge in those categories. So, you may find it hard to earn the badge. What you can do is improve the amazon product ranking of your listing. Other than that, it is almost impossible to snatch a best-seller badge from one of the big brands. 

TLDR;

  • Buyers are attracted to best-seller product listings.
  • Buyers are likely to open the best listings from search results.
  • The best seller badge affects the buying decision.

How to Win the Best Seller Badge

By now, you may be wondering, what do I need to do to earn the best seller badge? Optimization, pricing, category, and advertising are the critical elements for winning the best seller badge. Let us explain the specific actions you need to take to win the best seller badge. Remember, you need a high sales volume to earn the badge. So, these steps will help you to increase your sales.

TLDR;

  • Optimization, pricing strategy, category, and PPC advertising will increase your sales, paving the way towards the best seller badge.

Optimized Product Listings

Amazon listing optimization is necessary if you want a high sales volume. Use search autofill to find the best keywords for your product. Extensive Amazon keyword research and long-tail keywords are essential for increasing your conversions. Study your competitors and use tools such as Helium 10’s “Xray Product Research” to find the keywords of other listings. Analyze the keywords and incorporate them into your product title and bullet points. Relevant keywords bring in more conversions than high-volume keywords. So, do not just fill your page with high-volume keywords. Find the keywords that are most relevant to your product. An optimized listing only reaches the relevant buyers looking to buy that product. You must offer the right product to the right people to have a high sales volume!

TLDR;

  • Amazon listing optimization>>> High sales, more relevant traffic.
  • Perform Amazon keyword research with tools such as keyword planner and Helium 10s “Xray product research”.
  • Incorporate relevant keywords into your product listing.

                                                               Read More: Tips for Amazon Keyword Research

List Your Products in the Appropriate Category

 

Which choice looks better?

Appear as the best seller in a small niche, or rank well without the badge in a competitive category?

Since every sub-category has a quota of 100 best-seller wards, you may think that miscategorizing your product is the best way to go. Well, that is a one-way ticket to a low-conversion listing. You might get the best-seller award because your sales volume is higher than others in a less competitive sub-category. However, it will lead to horrible conversion rates. Most buyers will arrive at the listing due to a mistake and leave after seeing the product. As we mentioned, relevancy is much more relevant than badges and volume. If you are not listing your product in an appropriate category, there is no point in selling the product. It is equivalent to selling goat meat in a fish market.

 

Find a relevant sub-category but do not try to miscategorize your product in hopes of earning the best seller badge. Moreover, the Amazon ranking of your product will be poor if it is listed in an irrelevant category. Do the hard work and stop looking for shortcuts!

TLDR;

  • Do not miscategorize your products.
  • Earning a best seller badge for an hour in a small niche has no advantages.
  • Relevant categories will always result in higher conversions. 

 

Competitive Pricing

Competitive pricing does not mean you need to sell your product at the lowest price. That might send the wrong message to buyers. Ultra-low prices are often perceived as low-quality offerings. Also, the BSR depends on profitability, and you cannot make a big profit if you sell your product at the lowest rates. Keep your prices close to your competitors but slightly decrease the prices if you want to attract more buyers. Other than that, there is no need to lower the price. Competitive pricing always leads to high sales, which improves product rank, taking you one step closer to the best seller badge. comprar alprazolam online chile https://www.veterinary-practice.com/ xanax recepta online forum Prices are not static, and competitors often adjust prices to throw you off. Always keep a close eye on competitor prices and adjust your pricing accordingly.

TLDR;

  • Keep your price near your competitors.
  • No point in selling at the lowest price, as the Amazon best sellers rank also considers profitability.
  • Adjust the prices according to the market trend and competitors. 

 

Advertising Strategy

Active advertisement is the way forward toward high-conversion listings. You cannot just sit around waiting for people to search for your products. Reach out to the right demographic through Amazon pay-per-click advertising. Make the first move, and advertise your product to people searching for similar products. High-ranking competitors often get complacent and stop using PPC advertising. Well-timed PPC campaigns can make Amazon product ranking irrelevant. If people see adverts they like, the search results will not matter. The organic ranking will also improve as your sales increase. Get ahead of the game with Amazon PPC advertising. 

TLDR;

  • Amazon PPC advertising can help you overgo ranking results.
  • Reach out to buyers rather than waiting for them to search for your product.

Read More:3 Ways to Measure the Performance of your Amazon PPC Ads

Conclusion

Earning the best seller badge can do wonders for your product listing, but you shouldn’t get too focused on the badge. The purpose of every product listing is to sell items. As long as you keep focusing on sales, you will automatically get the best seller badge. Sellers must focus on four aspects to raise their sales and get the badge. Keep your listings optimized to attract relevant traffic and put the listing in the appropriate category. Active PPC advertising and competitive pricing strategy are your friends if you want to raise conversion rates. Outsmart your competitors with marketing, keyword research, and pricing strategy. If you do that, you can get the badge without an issue!

5 Things You Need to Know to Master Amazon Keywords

Posted on by adminoo

Are you sure you know how to find good keywords for your Amazon listing?

In this comprehensive Amazon keyword guide, I’m going to take you through it so that you can be sure. We’ll look at:

1. The difference between keywords and search terms

2.The different types of keywords

3.The importance of keywords

4.What makes a good keyword

5.How to find the right keywords

In short: If you want to ensure you have a complete understanding of Amazon keywords and how they work, you need to read this blog.

Let’s dive in.

Explore More: Easy Way to Track Amazon Keywords Ranking Using AMZ WordSpy

1. Keywords vs. Search Terms

First, we need to identify the relationship between keywords and search terms. 

They sound like they should be fairly interchangeable, I know, but their subtle nuances make a significant difference.

The search term is the term that the buyer will put into the search bar. In this example, I’ll use the term ’coffee.’

Keywords vs. Search Terms

The keyword is a word or phrase that you as the seller will then bid on in PPC campaigns so that when someone searches for a specific term, your listing will show up.

Let’s continue with this coffee example and say you are bidding on the keyword ’coffee.’ If a buyer types in ‘coffee,’ your listing will show up when they search it on Amazon. 

2.The different types of keywords

Broad Keywords: Broad keywords allow your listings to appear on a broad basis and are generally the cheapest to bid on. If you have bid on a keyword, and someone enters a search term containing all of the keyword terms or close variations, then your listing should show up. 

Amazon Keyword research

For example, if you bid on the keyword ‘coffee,’ then you will show up on Amazon when someone uses the search terms: coffee, coffee grounds, coffee grinder, coffee maker, etc.

(Very important side note: when I say your listing will show up, I do not mean it will show up on the first page at the very top. More than likely, you’ll show up on page 20 or something at the very beginning. You’ll show up on the pages like 1 and 2 once you’ve established and optimized your listing assuming everything goes according to plan.)

This can be especially helpful if you rank on the search term ‘coffee maker’ because the person buying it will probably need coffee. If your product shows up next to that coffee maker listing or as an add-on, that could mean a lot of sales coming your way.

Phrase Keywords: Phrase keywords start to get slightly more specific. Bidding on phrase keywords allows for your listing to appear if a buyer searches for your keyword exactly or for your keyword with prefixes and or suffixes.

For example, again, you’re selling your delicious coffee. Your listing could appear for fair-trade coffee, dark roast fair-trade coffee, mild fair-trade coffee, fair-trade coffee decaf, etc. 

Exact Keywords: Each match will allow for you to rank on the exact keyword you have bid on and are often the most expensive to bid on. Your listing will only be displayed when the search term matches the keyword.

For example, say you sell fair-trade coffee. Your listing will only appear when a buyer either searches for ‘fair-trade coffee’ or ‘coffee.’ No variations of that keyword will appear.

Long-Tail Keywords: Rather than me trying to put a definition together, I’ll reference the one that Helium 10 defines:

These ‘keywords’ are actually phrases of three or more words that shoppers use in searching for a specific product. They are more unique and less commonly searched than single words or shorter phrases. In turn, they return narrower results for more specific products, which often leads to higher rates of conversion.

So there you go. You’re an expert on keywords now. Let’s keep moving and look at why these are so important.

Explore More: WordSpy | Right Amazon Keywords Research Tool For Product Listings Optimization

3.The importance of keywords

So why does this all matter?

importance of keywords

Well, in all seriousness, keywords can make or break your success on Amazon.

Keywords optimize your listing so that you can rank. The ranking is where you show up on the page when someone searches for a product like yours. If you have a high rank, you’ll likely appear on one of the first pages. If you don’t use keywords, you won’t rank, and you’ll probably be on page 20 or worse.

Essentially you need keywords, or no one is going to find your listing.

4.What makes a good keyword

Not all keywords are good keywords, so let’s go over how to find the good and avoid the bad.

If you use specific keywords highly relevant to your brand, it will likely be better than using broad keywords.

Amazon Keyword

Now you may be asking, “But Nolan, you said broad keywords are cheaper to bid on?”

That is true but look at it this way. Let’s say you bid on the keyword ‘glasses’ and you’re selling blue light glasses. But if everyone who is using the search term ‘glasses’ is only searching for regular glasses, you won’t get any conversions.

Why?

Because the broad search term is being searched to find a substantially different and more generic type of glasses.

If you are selling blue light glasses, you need to be choosing more specialized keywords.

That leads me into my final segment, how you go about finding the right keywords.

Explore More: Tips for Amazon Keyword Research

5.How to find the right keywords

Alright, we’ve made it to the final stage in your Amazon keyword training.

Amazon keyword training

In reading the content above, you’ve probably already begun to figure out how we find the right keywords specific to your product, but let me lay it out for you. There are three different ways you can find the right keywords.

• Amazon Auto-Recommendations: these are the terms that pop up when you type in your search term, and Amazon recommends what it thinks you’re looking for.

For example, we’re still selling coffee. So if we type in coffee as a search term:

Amazon Auto-Recommendations

As you can see, there are terms such as ‘coffee beans’ that you may want to be targeting. That being said, don’t just copy and paste every single one of these terms. Terms like ‘coffee table books’ wouldn’t be worth your time to rank on, so you have to manually determine what is best.

• Software Keyword Research: this is when you take the ASINs from competitors and see what keywords they are ranking on. You can utilize software like Helium 10 and Jungle Scout to help you accomplish this.

For example, if we take several competitors’ ASINs within the coffee space, we can see which keywords they are ranking on.

Amazon Keyword Software

Of course, you must be aware that there will never be an easy “copy and paste” solution. If you look closely, there are keywords such as ‘chameleon cold brew.’ 

You won’t want to target that keyword not only because you aren’t selling cold brew but also because ‘Chameleon’ is the competitor’s brand name.

You always have to use common sense when choosing keywords, but utilizing software is where you will likely find the most accurate results. The more competitor ASINs you search, the better idea you’ll have of what keywords you should be targeting in your niche.

Google Ads Keyword Planner: this is another way to find keywords that you may not have otherwise found through the first two methods. It is a free tool; the only thing needed is a Google account. Keep in mind this gives Google data, not Amazon data. You need to manually extract keywords that you believe will be relevant and have buyer intent.

I would say use this as a secondary method to finding keywords rather than a primary one. If you don’t want to spend the money on software, you could technically use this, but you really should be using the software if you’re serious about your business.

Explore More: How to use amazon keywords for your products

Conclusion:

Developing your Amazon research and implementation strategy will be essential to the success of your Amazon listing. 

Keywords can make your products visible to a more relevant audience which, in turn, will lead to more conversions. 

You’ll always have this blog to come back to reference in the future should you need it. 

If you have any questions feel free to get in touch with me on LinkedIn or on Twitter @nolanswriting.

Amazon Ads Campaign Structure for Highs Sales & Low ACoS

Posted on by adminoo

With so much noise in the Amazon FBA space today, it’s hard to know who to listen to and who to block out.

If you were to Google search “how to set up Amazon Ads” you will get 6 different opinions from 6 totally different people… so how do we decide which one is best for our brand?

Like so many things, Amazon Ads doesn’t have “the one strategy” that will work best for every brand and every situation. It’s better to pick one that makes sense to you and has proven results, then commit yourself to it, and that’s what I’m going to share with you in this blog.

[toc]

Read More:- 10 Mistakes To Avoid with Amazon Sponsored Products Ads

Why Amazon Ads Structure is Important

Without structure, Amazon sellers are subject to “random optimization syndrome” which is the act of opening your Amazon Ads account, flipping through your campaigns, and making random changes.

The problem with this is you have no idea which changes are working and which are costing you tons of money.

Setting up campaigns with a smart structure makes optimization easy and gives you clear data into winners vs. losers.

Why Amazon Ads Structure is Important

The Types Of Amazon Ads Campaigns

There are many more campaign types than I could fit into one blog post, so I’ll just give you the ones that consistently perform the best for Kenji ROI and our clients.

    • Long Tails
    • Product Targeting
      • Real Estate
      • Filter-Based
    • Automatic
    • Retargeting
    • Sponsored Brands

We’ll go into each one in detail and tell you how to set them up!

 

Campaign Type: Long Tails

Longtails are our name for campaigns that come up from a mixture of keyword research & concatenation (more on that later).

Basically we want to use Amazon keyword tools such as Helium 10 to find every possible mid-high volume keyword relevant to this product. There are many resources on how to do Amazon keyword research available online so I won’t go into that here, but here is how you structure long-tail campaigns.

Campaign Structure

  1. Create a new campaign titled “Product Name – Long Tails – ASIN”
  2. Create new ad groups for each match type
    1.  “Broad – Product Name – Long Tails – ASIN”
    2. “Phrase -Product Name – Long Tails – ASIN”
    3. “Exact – Product Name – Long Tails – ASIN”
    4. “BMM –  Product Name – Long Tails – ASIN” (stands for Modified Broad Match, the secret 4th match type)

So to recap, there is only 1 campaign and 4 ad groups within the campaign. This is the simplest of the campaigns I will show you today.

Read More:- All You Need To Know About Amazon PPC Campaigns

Campaign Type: Product Targeting

These campaigns are great because they are stealing sales from competitors. If you don’t know, these ads will show up directly on other Amazon listings that you target.

Campaign Type: Product Targeting

Here are my favorite ways to use it.

Real Estate Campaign

We set up a product targeting campaign to target all of our own products. Yes, I know what you’re thinking “isn’t that a waste of money?” The answer is no, actually the opposite.

  1. Bidding on your own products protects you from getting poached by competitors. On average there are 26 other products showing up on every one of your product pages. You want to take up the most real estate possible to reduce the chance shoppers will click off to a competitor.
  2. Showing customers your other products will help you dominate your “Frequently Bought Together” section for even more free real estate.
  3. Your customers may prefer one of your other products, so your overall conversion rate will be higher when they easily find a similar product of yours they were looking for.

It’s not uncommon for these campaigns to have ACoS below 5%, and the benefits far outweigh the downsides, and they’re super simple to set up. 

Simply create 1 product targeting campaign “Real Estate – Brand Name,” add all your products as target destinations, & all your products as ad targets. 

Filtered Product Targeting Campaign

My second favorite way to use PT is by using categories & filters. With product targeting campaigns you have the option to target specific product categories, then filter by review star rating & price.

We’ve played around with many filters, but the one that seems to work the best is this one.

Category: Same product category as yours

Review Rating: Worse than yours, so if yours is 4, target anything below 4

Price: Higher than yours

This works because we are using broad targeting in a category, but then only showing up on products we are more likely to be more appealing than. Targeting categories without these filters rarely works well.

Read More:- 7 Deadly Mistakes to Avoid While Selling on Amazon

Automatic Campaigns

Most Amazon sellers set up 1 auto campaign and call it a day, but with some recent improvements to auto campaigns, we have a bit more control than we used to. Here’s what I recommend.

  1. Set up 4 automatic campaigns, the only difference being the bid. When creating the campaign it will tell you the suggested bid range. Set 1 campaign at the highest suggested bid, 1 at the lowest, then 2 at equal intervals in between the highest & lowest.

    The goal here is to identify the ideal bid.
  2. After running for a few weeks, come back in and see which bid is performing the best. Switch all 4 campaigns to that bid, then change the targeting so that you have 1 campaign for each of the 4 automatic targeting types.

Automatic Campaigns
 You are now left with 4 automatic campaigns at the ideal bid and 1 for each of the 4 targeting types so you have more control over their performance. All you have to do now is adjust the budgets or shut them off if their performance is consistently low.

Retargeting Ads

These are a newer type of ad & we have only 2 variables to control so this section will be short. Choose “Sponsored Display” when setting up the new campaign, then for targeting choose “Audiences” & set the bid to something low like $0.20.

Then once you create the campaign go into “Targeting” and shut off “Similar product views” as that very rarely performs well.

Retargeting Ads

Recap

So this article should give you the bulk of the benefit and act as the foundation for your Amazon Ads success. Once you have this all set up consider adding Sponsored Brands campaigns if you have Amazon Brand Registry and add any other strategies you may want to try.

But the key is to have this as a strong base to build from rather than setting up 3 similar strategies that interfere with each other, making it impossible to tell what is actually working.

Recap

Read More:-  How To Effectively Manage Your Holiday Advertising Budget

About the Author

Danny

Danny Carlson is an Amazon FBA entrepreneur specializing in PPC Management & Listing Optimization. He founded the Amazon Seller Agency “Kenji ROI“ in 2016 & has grown it to more than 10 team members.

Kenji ROI has served 638+ Amazon sellers with product photography, video, copywriting, Amazon SEO, & Amazon PPC Management services, and has produced 1355+ Amazon product listings.

Danny is also the host of the Actualize Freedom Podcast (Amazon FBA) & the Danny Carlson Podcast (building agencies, mindset, & lifestyle) completing more than 75 interviews with names like Daniel DiPiazza, Steve Sims, Manny Coats, & Kevin King.

Residing in Bali, his off time is spent training hand to hand acrobatics, ripping sport motorcycles, & speaking at business events.

Easy Way to Track Amazon Keywords Ranking Using AMZ WordSpy

Posted on by adminoo

You must have heard sellers talking about ranking on page one of Amazon. But the majority of these sellers are trying to rank on one keyword only. But Amazon is a keywords game. Customers find their product by typing keywords in the search bar. Products which appear in front are most likely to get the most amount of sales. So how do you get the high Amazon Keywords Ranking?

Then why sellers are worried about ranking on one main keyword only?

The answer to that is simple. It is a very time-consuming process to keep track of all keywords ranking and it’s even harder to keep track of all your ASIN positions on Amazon keywords. But not anymore, AMZ WordSpy’s new ASIN Tracker feature has made it super simple for all sellers to keep track of their keyword tracking.

Before we get to that, Let’s find out why it is important to keep track of keyword ranking?

As I mentioned earlier that Amazon is a keywords game. More keywords you rank on, more traffic you get and which leads to more sales. Therefore, it is very beneficial to track all your keywords ranking. See where you are gaining ranking and where you are losing ranking. So that you can adjust your listing accordingly.

Here is an example, John and Kevin both started selling on Amazon at the same time, they both launched the same product and used the same techniques to run their FBA business. 

During their product launch phase, John made a list of keywords he was trying to rank for. On the other side, Kevin never bothered about ranking on multiple keywords. John was keeping track of his keyword rankings and he was monitoring ranking reports every week. John also optimized his Amazon listing with all targeted keywords. Kevin tried very hard to rank on one main keyword without direction.

In the end, John managed to rank on many keywords and Kevin ranked on one keyword only. Who do you think will be making more sales? You are right, it is John! Because he is pulling sales from many keywords when Kevin is getting sales from one keyword.

Steps to Track your Amazon Keywords Ranking:

  • Find your targeted keywords: First thing first, Do your proper keyword research and figure out keywords you want to rank and keep track of. If you are not sure how to find the right keywords, you can find keywords from AMZ WordSpy which comes with a free trial.
  • Add keywords in WordSpy: There are two options to select your keywords.
  1. Select from WordSpy results – Simply perform a search in WordSpy search bar and choose keywords you want from the results. Click on the ASIN Rank button on the top menu. Enter your ASIN and press OK

 

  1. 2. Enter Keywords Manually:  You can also enter keywords manually yourself either by clicking on the ASIN rank button without selecting or using ASIN Tracker function from the home page.

  • Check your Keywords Rank: Software will take about a few seconds to show you results of that ASIN including monthly sales and revenue. At the bottom of the screen, you are going to see the list of your keywords. Software fetches organics and sponsored ranking on your selected keywords in real-time. Click on the Save button on the top to start tracking. Now the software will automatically keep track of your keywords ranking and show you data, every time you come back to the software.

Monitor your Tracking: Come back to WordSpy to check and monitor your ranking reports.                                  Go to your account dashboard > ASIN Tracker > Check Saved Keywords > See graphs

                                           

What are Some other features on the ASIN Tracker?

  • Best Sellers Rank
  • Monthly Revenue
  • Monthly Sales
  • Reviews
  • History of BSR
  • Price History
  • Keywords Tracking
  • Sponsored Keywords Rank Checker
  • Rating
  • Listing Score (coming soon)

How to understand the Amazon keywords report?

Take a look at this image once again and let me explain what each does each row means.

  • Keywords: Keywords you have selected for tracking will be shown in this column. You can add more keywords if you wish to.
  • Current rank: Current rank is the position where your listing is showing up in Amazon search results. Current changes quite often due to Amazon’s A9 algorithm ranking factors.
  • Ranked Page: Ranked page number tells you what page your listing is showing up on. Every seller must aim for ranking on page 1.
  • Previous Rank: The Previous rank is your listing position on a specific keyword in the previous week. The previous rank will show NA if you have just started tracking (less than one week).
  • Direction: There are three different directions in the tool. They are Up Down and No change. Up means rank getting lower which is a good sign. Lower rank the better. Rank 1 is an obvious winner because that means your product is showing up first when searches for that specific keyword. Down means, you are losing ranking and you need to focus on those keywords. No change means no movement in the rank since last week.
  • Graph: Tiny graph in the report indicates you each point per week. This helps in understanding how your overall ranking is performing.
  • PPC Rank: If you are running pay per click campaigns, then PPC rank will show you where your ad is showing on those keywords.
  • PPC Page Rank: Similar to PPC rank, PPC page rank tells you which page your ad is showing up. Both of these indicate if you need to change your bids or not.

AMZ WordSpy also provides the BSR and price history of the ASIN in the form of a chart. The chart helps in finding out how good this product was selling before. If the best seller rank had been high in the past that means this product is either not for you or it is just a seasonal product. If it sells well you can consider selling that product on Amazon. Similar goes with price history. Sometimes products sell well because it was being sold for a cheaper price and it stops selling when the price gets higher. That’s why it is crucial to understand the combination of price and BSR.

WordSpy | Right Amazon Keywords Research Tool For Product Listings Optimization

Posted on by adminoo

Using a combination of tools for Amazon FBA is like watching a product on radar, you know where the product is headed towards at the same time you can spot nearby adversaries. It has become more of an addiction than a necessity for established sellers to use Market Intelligence (MI) tools and the ones that venture without them earn scars and bruises on the way. We will introduce you to a tool for keyword hunting on Amazon that is gaining popularity on account of its authenticity.

Authentic Amazon Keywords Research Tool

In Amazon FBA in 2019, Yay or Nay! we emphasized that the competition is getting fiercer by day and only the sellers that use ‘authentic’ tools will survive in the shark tank. What did we mean by ‘authentic’ tools back then? Following is a generic criterion we have drawn to weigh any tool to categorize it as ‘authentic’:

  1. Primary/Secondary Data. Data points should not be from secondary sources, data should be acquired at the source.
  2. Guestimates. Most tools use estimation based on external search history while projecting results and give the impression that these are actual numbers. It is a duty of the product owner to inform it’s audiences that these are not actual figures from Amazon.
  3. Technique. In all fairness, the estimation technique should be disclosed explicitly to its users before or after subscription. Hiding information or conveying in a complicated manner creates trust deficit and is unethical as people can go through financial losses relying heavily on tools.
  4. Facts vs Fiction. It should not predict or exaggerate search results just to make numbers look tempting for end users just to drag them into their subscription list.
  5. Reliable Data. Results should change with the dynamics of the market and shouldn’t remain static. Some tools use stored data and keep on giving you the same results.
  6. Interface. It should be user-friendly and not complicated just to portray an image of sophistication.
  7. Time. The duration of the stats shared should also be clearly stated e.g. for the past 1 day, 1 week or 1 month. So that the user understands the shopping trend over time.

Wordspy Beta

Wordspy Beta is an emerging keyword research tool used by 250+ Amazon sellers across the USA, UK, Canada, and India. Its interface is kept extremely simple and easy to use which makes decision making at a glance exceptionally convenient. It catches data directly from Amazon and ranks words by their relevant search frequencies. You can populate the most relevant and quality keywords/related keywords produced by Wordspy to help you in many different ways throughout your FBA journey which we will dive in later.

Mechanism of Wordspy – Amazon Keyword Research Tool

Not all tools that glitter are gold. Many tools are doing a disservice to the Amazon seller’s community by making tall claims that take sellers from ground to the millionaire club in minutes.

Why Are We So Naïve? There are many tools which claim to have taken keywords directly from Amazon but in reality, they do not. We neither attempt to check the authenticity, the validity of their claim nor we try to understand the mechanism of how a tool operates at the backend before we begin relying on the results to make decisions of magnitude. It’s extremely easy to fool even experienced sellers by bogging them down under heaps of inaccurate data just to leave the impression that the tool is numbers-driven.

How Does Wordspy Work? Tools either run algorithms to gather live data or store the data in their databases to produce results later. Our team has developed Wordspy in such a way that it ranks keywords and show results specific to Amazon’s A9 Algorithm. Each time you type your keyword in the search bar, Wordspy connects directly to Amazon and determines customer traffic for the past 1 month on individual keyword segments by replicating Amazon’s autocomplete results.

Features & Benefits WordSpy – Amazon Keyword Research Tool

  • Optimize. This feature allows sellers to download 250 bytes for backend keywords. The keywords can help rank organically and increase conversions later. Moreover, your listing will be indexed on the keywords that you might not be aware of.
  • Unlimited CSV Downloads. You will have the option to download unlimited CSV files and merge them or use it to build a master list of keywords. PPC Campaigns. You can save time and cost in finalizing which words will perform better while formulating your PPC campaign from this list.
  • Global Reach. Wordspy offers keyword searches for the biggest marketplaces United States, United Kingdom, Canada, and India in the same price with ‘0’ extra or hidden charges. We have plans to loop in other marketplaces as well for our sellers to grow more.
  • Languages. You can generate and translate keywords to other languages to maintain relevance in a new market that you are venturing in. This feature alone makes Wordspy an ideal tool to explore new markets.
  • Dedicated to Amazon. There are tools that will accumulate results from Amazon, eBay, Walmart, Google, etc. in order to beef up numbers. Wordspy is only catering to Amazon so our algorithm is specific. It does not dilute any results from other marketplaces, hence, yielding quality keywords just to be used for one platform.
  • Product Research. The list helps in unveiling hot products that might not have been discovered yet. This considerably reduces time and effort in the product hunting stage.

Interpreting the Results

  • Sequence. Keywords appear in the descending order in terms of their relevant search frequencies. Trending and highly searched appear at the top.
  • Bar Graph. You will see a mini bar graph against each keyword at the extreme right of the page. More the people search, the more the number of bars a keyword will have. The number of bars reduces from 5 to 1 moving down the sequence list mentioned above.

Story of Wordspy?

  • Context. We came across excellent and poor MI tools that did not deliver what they promised. The kind of information that they showed was merely a statistical trick while stating facts that did not exist. There is no way Amazon gives anyone the right to extract information to ‘that’ degree of accuracy so their claims stand invalidated.
  • Seller’s Dilemma. It is complicated to interpret the data correctly and develop an approach to evaluate product or strategy. It does not come naturally for some and takes time as it has its learning curve. Sellers are most likely to hit the hard rock if the baseline of the tool they use i.e. data, is based on inaccurate information. People come into Amazon FBA for reasons of their own and when they lose trust as a result of a tool’s inaccuracy, they flee. That’s not fair 😔.
  • Bringing Change. We felt the need to develop a product that filled the gaps mentioned above and met Seller expectations in full. We vested all our efforts in targeting 2 features in Wordspy that we believed were deficient in the available keyword research tools and would make it stand out from the rest, ‘accuracy’ and ‘completeness’.

Price Plans of Amazon Keyword Research Tool

We advise you to run Wordspy parallel to the keyword research tool that you are already using to know the difference.

Signup for a free trial and get addicted to Wordspy today!

Tips for Amazon Keyword Research

Posted on by adminoo

amazon keywords research

The digital world runs with keyword specific searches. You get the results when you tap in the keywords related to the information you need. Amazon also works on keywords, the user searches for their desired products and the Amazon servers retrieve the list of products that the user searched for. So, the Amazon Sellers role is to find the best suitable keywords for the products that they sell. Here are some tips that you can follow to make Amazon Keyword Research a better strategy to excel in sales.

Tip 1: Know your audience:

The first step in Amazon Keyword Research is knowing the right audience for your products. Think from the user’s point of view and do have a clear shot idea of what are all the keywords that they would search for. Have a look at the keywords that the competitor products get listed. About 48% of the Amazon users search with long tail keywords. So, have the idea of the long tail keywords that are suitable for your brand.

Tip 2: Have a note of keywords and Amazon Longtail keywords:

Keywords that are longer than two strings are listed under long tail keywords. Amazon keyword ranking is based on the keywords typed by the user. The long tail keywords make up half of the Amazon searches. So, it is highly important to choose a list of long tail keywords along with basic keywords.

Tip 3: Mend your keywords based on the competition:

Amazon is a competitive market. If there is a competition for the keywords that you have selected, it is difficult for your product to perform for that keyword. Try choosing high volume in search keywords with comparatively less competition, so the keywords perform well for the products you sell on Amazon. You don’t have to look at the competitors every time.