Amazon FBA Consultant – AMZ One Step

How to Scale Your Amazon FBA Business?

Posted on July 12, 2019 by adminoo

Amazon FBA business scaling is not only about the number of gross sales you make. It’s about how much profit you make while making those sales. One should not just blindly go on the figure of sales. It might be possible that they won’t be making comparatively high profits against their expenses to sell via Amazon. One should think with the concern of a net profit of their Amazon FBA business. There are various top strategies to grow and scale the FBA business.

Growing the business with more profit perk needs a strategically scaling for better results!

Read More:- 7 Pitfalls for New Amazon FBA Sellers

When Should You Start Thinking of Scaling Your FBA Business?

One should definitely start scaling their when a seller thinks for growing their existing business. If the seller expects good future demand and more profits. They should opt for scaling, as it shows the right track behind the ongoings and helps the one to evaluate the area of focus while surpassing the previous goals.

Amazon FBA Business — When should you start thinking of scaling your FBA business?

First thing first and one step at a time. You should first focus on launching your first product on Amazon successfully. Get your first product ranked on Amazon, get initial reviews and start making some profit. For some reason, if your first product is not making you money, look for a new product and give your best shot-making that product successful before thinking of scaling up your business.

Let your business grow sustainably, provide you solid income with high seller rankings on Amazon. Be a successful seller at an increasing pace and beat the rest competition with a smart and steady move. Certain factors to keep in mind and list before moving ahead with your Amazon business.

Things to keep in mind before scaling up?

Get trademarked and register your brand with Amazon
Understand Amazon policies, terms of services, account health and other performance metrics.

Now, Let’s Talk About How

1. BUILD A BRAND OUTSIDE AMAZON

People invest in any product after acknowledging the brand value. Its visibility, quality, trust, credibility is what one looks after. Not just in terms of price but defeat the competition by creating a brand value. One can simply create a brand value outside of Amazon and drive the traffic to one’s Amazon products. As simple as that you can build social media platforms like Facebook page or group, Instagram or Twitter. For a secure and reliable purchase,

customers may search for your brand online and may rely on social media presence. This is where one can grab the opportunity and drive the more potentials to the Amazon listing. This will create brand awareness around your targeted audience. Having these social profiles also helps in bringing outside traffic which eventually results in the Amazon ranking algorithm.

2. PAID ADVERTISING

Use some tactics to increase conversions to your Amazon product page. I am sure you are aware of how to run Amazon PPC ads and aware of its importance. When it comes to scaling your business, Amazon PPC is not just enough. You need other channels to drive traffic on your listings. Leverage FB/Instagram Ads to bring more sales on Amazon. Amazon PPC lets you boost your brand visibility on Amazon while maintaining a Brand Image outside Amazon will eventually result in the conversion to your Amazon product listing.

Make sure to create a brand value in the mind of potentials through Paid advertising and enjoy the perks outside traffic via PPC. Trust me, an increase in conversion rates and a push to your Amazon product ranking is an absolutely best possible way via Facebook and Instagram Ads were scaling the business goes facile. Software like Sellozo can help you in PPC automation.

3. GET SOME HELP

In order to scale your FBA business, you need to invest more time in the growth section of your business. Sales don’t come by just listing the products, it takes many steps like copywriting, Images, PPC. These things must be according to Amazon Algorithm and one can easily outsource it to agencies or individuals.

Not able to invest more time in your Amazon business? It’s fine, there are experts out there who can assist you to take your Amazon business to another level. This allows you to have more time for your own business and get professional results out of your Amazon business. A one-time investment for better sales and conversions!

4. LAUNCH MULTIPLE PRODUCTS

One product is not going to get you the next level unless it is a 100k/month product. Also, one product also does not last forever on Amazon. New products with better features come in the market and after one point, sales start seeing a declining trend. Always seek to launch new products on Amazon so that you are never out of the race and keep moving forward and build your storefront with awesome products. Launch the products that give you long term profit.

In order to have a successful launching of products, one must consider several steps such as category & product opportunity, SEO friendly keywords, Quality Images for high conversion rate, Complete product optimization, Launch of product, Quantitative result analysis. Achieving these steps can lead to a profitable product launch.

Read More:- Amazon FBA in 2022, Yay or Nay!

5. COVER OTHER AMAZON MARKETPLACES

Reach overseas to thrive your business. Why just list the products on a single marketplace, where Amazon provides you the opportunity to sell on different marketplaces. List your products in other countries like Canada, UK, Germany, Japan, India and few more countries where Amazon is available.

By listing your products on these marketplaces, you will not simply earn the profits but it will create a diverse brand value among the people in other countries. Potentials rely on when they trust your brand, and this can be possible when your brand is available on different marketplaces. Let your brand make noise and bring you huge profits and conversions!

6. RANK ON MORE KEYWORDS

Ranking on multiple keywords opens up doors to more sales. You must have heard it before that Amazon is a keywords game. Ranking increases the visibility of your product and it results in more traffic and conversions. Here, one needs to optimize their listing by infusing more and more high rate keywords in order to achieve more conversions and sales.

Infusing more and more high ranked keywords can help your listing rank on top pages of the Amazon page. The secret of victory comes by choosing profitable keywords for your products. Sit back and relax, while achieving more profits with perfect sort of high ranked keywords and listing.

7. OPTIMIZE YOUR LISTING

Product listing is what delivers your product’s vital information to the customers and alone cannot assure you to end up a sale. No matter how precisely you create a product listing but it’s of no use if it’s not visible on the top pages of the search engine. For better sales and conversions one must optimize their products by using High-quality Images, titles, Bullet points, Descriptions, & Infusing high ranked keywords to make it to the top pages.

The obvious reason to not achieve the expected is their products are not able to reach their target customers. Get more visibility, clicks, sales, and profits with the help of listing optimization. Not every seller uses these tactics of listing optimization, so you must grab this opportunity or hire an expert to convert your ordinary listing to the next level. Staying different from others is what brings out the best and makes them pro!.

8. OMNICHANNEL SALES:

Not just Amazon, but there are other portals too that knock a door to your business and offer more sales. Create a brand value to achieve the trust and confidence of your customers and end up creating a strong customer base. Sell everywhere your customers tend to buy. It might be possible your customers would prefer some specific portals such as eBay, Etsy, Facebook, woo-commerce, Shopify or other than Amazon.

You can successfully deliver your products to them by listing your products there as well or by promoting your products through Facebook ads, pages or Shopify storefront. buy modafinil eu https://www.methanol.org/ These Omni channels can provide you a seamless sales experience and scale your business by profit outcomes from these online portals. So, get your brand registered on other portals too and start earning profits. More diversified your product market will be, the more you get the chance to explore and earn profits!

9. SAVE TIME WITH TOOLS:

Why waste time when one gets profitable results by saving time with the help of SEO, PPC, product research, profit calculator, cashback tools. Deep research is effective but it might consume a lot of your precious time. Instead, try for something that saves you time and effects your business in a positive way. Though one can increase their Amazon product sales by making manual research but the application for the same may get tough and inaccurate.

Accurate and quick results come with the help of tools. Whether you are finding a new product, drop shipping or looking for SEO tricks, these tools play an ideal choice. To make your product strategy stronger, one must opt for these smart tools. Organically drive traffic to your products. Identify how your competitors strategically use their content and keywords. Let these tools give a push to your sales.

10. USE DIFFERENT METHODS OF SELLING ON AMAZON:

There are multiple ways to earn on Amazon, drop shipping, wholesale or retail arbitrage is some of them. Choose the right blend of strategies and tactics to earn something higher level. These different methods can help evaluate the business and earn more by enhancing details. This might be risky but if done with expertise and care, you can be the king and earn without any hassle of storing products.

There are various issues of pricing, taxes, terms, approvals, etc in Amazon for handing an online arbitrage or dropshipping. There are experts with years of experience in handling these activities and you can rely on them for preventing loss to your online arbitrage or drop shipping account. Earn more with the help of profitable product research and list the ones with high returns. Source the best to avail the best.

CONCLUSION:

These are the simplest way for an existing or new FBA sellers to expand their growth criteria and enhance their net profits. Scaling will definitely help one to improve their areas and methods while determining future growth strategies. After all, scaling is growing! Scale your FBA business to put your valuable efforts at the right place.

Basics – Before You Start Selling on Amazon

Posted on April 8, 2019 by adminoo

Before setting up your own Amazon store, it’s worth taking the time to review the basics of selling things on Amazon. Even if you’re familiar with Amazon as a shopper, the way it works for sellers is quite different. Take a quick peek behind the curtain and learn about the most valuable listing positions on Amazon, how to get your product shipped out of Amazon’s warehouses, and some costly pitfalls to avoid.

1. What is the Buy Box, and how does Amazon decide who gets it?

When browsing on Amazon, customers will navigate to a product’s main page and click on the “offers” links below the product description (as indicated by the red circle on the screenshot below) to see a list of available sellers.

However, Amazon also gives merchants the ability to compete for the coveted “Buy Box” – the CTA button in that familiar shade of yellow. $56 billion of Amazon’s and$64 billion in sales are made via the Buy Box – that’s 90% of total sales volume, so it’s imperative for any aspiring Amazon merchant to understand what the buy box is and how it works.

This is the Buy Box, which drives 90% of sales.

The Buy Box is the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts. Rather than reviewing a list of available merchants, the Buy Box allows customers to quickly purchase a product from the Featured Seller – the business Amazon has chosen to receive the bulk of sales.

Because a key feature of the Amazon platform is that multiple sellers can offer the same product, becoming the featured seller who wins the Buy Box is very difficult. In fact, it’s pretty unrealistic to think that your site is ever going to get ranked high enough to become the featured seller. (Don’t worry – there are plenty of other ways for small businesses to make money on Amazon even if you can’t get a Buy Box. Just keep reading this article!)

In order to be eligible for the buy box, you must meet the following four criteria:

Make sure you have a Professional Seller Account.
Only Professional Plan sellers are eligible for the Buy Box, so if you want to make money you’ve got to spend money – in this case, about $40 a month. Click here for more information about Amazon’s selling plans and prices.
Know the difference between the Buy Box and the Buy Used Box.

There are separate Buy Boxes for new and used products. Used products are not eligible to be featured in the Buy Box, and new products are not eligible to be featured in the Buy Used Box.

The Buy Box vs. the Used Buy Box.

If you’re selling used products on Amazon, make sure to factor the Buy Used Box into your strategy. The overall sales volume of the Buy Used Box doesn’t match that of the Buy Box, but lower competition can make it much easier for small merchants to obtain valuable product positioning.

Make sure your item is in stock.
If your item is out of stock, you will immediately lose your Buy Box spot to another seller who DOES have that item in stock. If you ever get a Buy Box spot, make sure to ensure that you’ve always got an adequate supply. While you can get your Buy Box spot back after you’ve restocked your inventory, it’s never 100% certain. Plus, the loss of sales due to the loss of a Buy Box is punishment enough, so make sure supply meets demand!
Check your Buy Box eligibility within your Amazon Seller Central account.
Even if you’ve met all of the requirements above, you still must be an Amazon merchant with at least 2 to 6 months of sales history as well as a high level of sales performance. (Sorry – we did warn you that the Buy Box is hard to get!)

Your eligibility information is shown in your Amazon Seller Central account. To view it, follow these steps:

Within Amazon Celler Central, click the Inventory tab and navigate to Manage Inventory
Look for a field labelled “Buy Box Eligible” within the Column Display section
Select “Show When Available” from the drop-down menu to sort products by which are Buy Box eligible. If you see a “Yes” within the Buy Box Eligible field for a product, you are eligible to win the Buy Box for that product.

2. How does Amazon determine the order of the Merchant Offers List?

Even if you never win the Boy Box listing, you can still make money selling on Amazon by selling through the Merchant Offers List. Many of the things that Amazon values fall in line with e-commerce best practices, so it’s in your best interest to be doing these things anyway.

A number of factors affect where a merchant appears in the Offers List, including:

Competitive pricing. This includes not only the product cost but shipping costs as well. Many shoppers expect to see low prices while browsing Amazon, so be prepared to price competitively to beat the competition.
Competing offers. Generally, the more sellers there are, the harder it is to climb to the top. Finding products with fewer competing merchants can make it easier to get your product featured in competitive spots – maybe even the Buy Box. Being the first to pick up on trends can mean that you find popular products before they’re popular, and set up history as a high-performing seller before the market is oversaturated with competitors.
How much history the merchant has on Amazon as a seller. Merchants who have long, positive selling histories with Amazon have better chances of obtaining one of the top spots. Making sure that you address negative reviews and other customer service issues quickly and effectively are critical to ensuring that you maintain a positive sales history – too many unhappy customers and you’ll be exiled to the bottom of the merchant list.
How many Seller reviews the merchant has on Amazon. Selling on Amazon is all about the reviews. Reviews have a huge impact on driving sales, and can really end up making or breaking your business. Focus on encouraging buyers to leave reviews for your products, and make sure to address negative reviews quickly and effectively.

As a general rule of thumb, the most effective solution is to ensure that any transactions you receive through Amazon run as smoothly as possible. That means delivering your product in a timely manner and communicating with your customers along the way. However, if you’re looking to break into the market a little quicker, here are two shortcuts that can help:

Start by selling a low-competition item to boost your seller ranking. This will increase the probability that the offer will show higher for more competitive products. When selling low-competition items, look for products that have few reviews and focus on becoming the seller with the most positive reviews for that product. Building up the total number of reviews on your Amazon Seller account will increase your legitimacy as a seller, and will help you break into higher-competition niches.
Try offering a very competitive price on a popular product. This draws in bargain shoppers and can increase your seller ranking. You can check out Amazon’s “Most Wished For” list to see the most popular items by industry if you need some inspiration.

3. What is Fulfillment by Amazon (FBA)?

Fulfilment by Amazon is a program where you send your merchandise to one of the many Amazon fulfilment centres to be stocked; then customers buy products from you, and Amazon ships them. This sort of arrangement allows you to focus on other aspects of running your business while Amazon handles many facets of shipping and customer service.

Other benefits include extending the reach of your products to Amazon Prime members and gaining an extra push towards winning the Buy Box, even if your products have a bit of a higher price. With Volusion, merchants have the ability to set up different shipping options including drop-shipping, which allows flexibility to try using FBA. You can learn more about Fulfillment by Amazon.

4. What types of merchants tend to benefit the most from selling products on Amazon?

Three kinds of merchants tend to perform particularly well on Amazon:

Merchants selling unique-to-them products. Companies who produce their own products, such as a company that designs its jewellery. Since their products are unique, they face less competition from other merchants selling identical items and have more flexibility over their prices.
Merchants who sell hobby or niche products. Amazon generally won’t start fulfilling or carrying hobby or niche products, so there’s less of a risk you’d have to compete with Amazon itself.
Merchants selling refurbished or used products. Amazon has a huge market for these products, as they attract shoppers whose main concern is price and don’t mind waiting on shipping. It is worth noting, however, that used products cannot win the regular Buy Box spot – only the Used Buy Box, which drives fewer sales.

That said, the benefit of owning your store’s URL and fully branded website cannot be overstated; this gives an extra level of credibility and authority, and visitors are more likely to remember you versus someone else. Many merchants who achieve popularity on Amazon still find it essential to have control over their own e-commerce website and branding. This allows them to achieve a fully independent store presence and market to large audiences outside of Amazon through other marketing channels.

5. Why should I associate one of my products with an Amazon product that’s already listed?

Products are only allowed to be listed once in the Amazon catalogue, so creating a second product detail page for an existing product will result in your listing being removed. By matching your product to the product detail page that already exists, your offer has a chance to be seen.

6. Why can’t I use certain shipping methods at first?

Amazon doesn’t allow new merchants to offer certain shipping methods right off the bat, such as two-day shipping. These shipping methods have to be earned by establishing a history of reliable shipping at the slower shipping speeds. Offering your products through FBA is a way to bypass this, as FBA products are automatically eligible for Prime Free Two-Day Shipping.

7. Why aren’t I being compensated correctly for shipping?

Amazon determines how much they think it should cost to ship a product based on the merchant’s origin, the customer’s address and the given weight of the product. However, oftentimes the amount of money that Amazon reimburses merchants for shipping won’t match the actual shipping cost. Making sure that your item weight and dimensions are listed correctly will help make these shipping estimates as accurate as possible. However, it may still be necessary to factor this into your pricing decisions – sometimes, you’ll need to increase the price of a product to offset Amazon’s too-low pricing estimates. If you’re having problems making a profit after shipping costs, you’re probably pricing too cheaply.

8. How can I increase the number of reviews on my Seller account?

When selling on Amazon, reviews should be one of your biggest priorities. Shoppers look at both the quality and quantity of reviews, so it’s important to encourage buyers to leave a good review for your product (just don’t get too pushy!) Please note that merchants are forbidden from soliciting or paying for Seller Account reviews. Any sellers who engage in these practices risk having their accounts suspended. Your best bet is to give customers a great shopping experience (including aspects like product price, clear and informative customer communication and shipping reliability) so they want to vouch for you on their own.

9. Are there any policies I should look over before I start selling on Amazon?

Here are some policies you may want to review before selling on Amazon:

Before you start selling on Amazon, the best advice we have is to know your business and know what you’re getting into. A new Amazon integration means a lot of new opportunities. By doing your homework and focusing on your business’ needs, you’ll be taking your online success to the next level in no time. If you’re interested in checking out what we can offer with Amazon integration, start your free 30 days trial today!