Build Your Brand on Amazon with Short Product Videos

Posted on November 4, 2022 by adminoo

Product videos are a great way to display your products in reality and educate potential customers on what they’re buying before they buy. With over 2.5 billion sellers on Amazon, it has become even more difficult to stand out from the competition with your product, but this is where an effective video can help you capture potential buyers’ attention and convert them into customers! The Amazon Product Videography will ensure that people see what they’re looking for in just seconds, so all those hours spent filming footage pay off when there are sales made by viewers like yourself who found something worth buying right away.

PRODUCT VIDEOS: THE ULTIMATE FRIEND OF AMAZON PRODUCTS

Video marketing is unquestionably one of the most powerful marketing strategies you can employ. It gives your customers an immersive experience with every detail, allowing them to better visualize themselves using it and increasing conversion rates! Not only will this make people more likely to purchase from YOU instead if their current supplier doesn’t have any product videos up yet (as seen by how quickly those buyers clicked away), but also because we’re so used to adult entertainment these days, no matter what kind of personality or mood someone may be in when browsing online stores, we want something visually stimulating before making decisions regarding.

AMAZON PRODUCT LISTING OPTIMIZATION:

Videos help sellers build relationships with customers by explaining more about the benefits of the products they sell. By highlighting all important details such as values or USPs! And answering all those questions you might be wondering about before making any purchases, a product video can change how people view one of these products!

Amazon has made it easy for sellers with innovative tools such as Amazon Product Videos, which provide excessive information so that viewers do not need to go elsewhere when they watch them. The Amazon Product Video is a good way to optimize your product listings.

AMAZON PRODUCT VIDEO CONVERSIONS:

Promoting your goods on social media or an e-commerce website is an excellent technique. Customers are much more willing to make purchase decisions as they find videos more helpful than reading text on a page, which may be difficult for some individuals with vision issues. In addition, they are much more likely to buy something when they see the video than when they read a text about what you have for sale! With these statistics, conversions will increase by up to 80% with a well-made product launch video.

360-DEGREE PRODUCT VIDEOS:

360-degree product videos are the perfect way to boost your sales. These immersive and accurate visuals can show off the true beauty of each item. And with complete transparency comes confidence in customers who have every right (and expectation) that they will get an honest assessment on whether or not this purchase makes sense based on viewing only one angle from their perspective—but now there’s no excuse because all angles are displayed equally throughout these short films, so nothing goes unnoticed.

PRODUCT DESCRIPTION VIDEOS:

Product descriptions are a great way to make your products stand out. They can be seen as an extension of what you would say in person, so they’re bound to engage customers more than just text alone! These videos should highlight all the amazing features and benefits of using this particular item or service; after watching them, consumers will feel like experts because their knowledge has been extended by watchful professionals who know exactly what they say.

HOW-TO VIDEOS:

How-to videos are a great way to show off your product and make it easier for customers. By demonstrating how simple or effective the item is, you can reduce customer service calls by eliminating confusion about what they need help with and instead creating confident buyers who will rave about their purchase!

CUSTOMER TESTIMONIAL VIDEOS:

Include customer testimonials in your product video for a professional, trustworthy image. The best way to do this without breaking any Amazon rules is by using footage from recent reviews that were published within the last year and included only verified positive comments about your company’s products or services to avoid being disqualified, as fraudulent activity often occurs these days with people creating fake accounts so that they can post bad stuff online!

VIDEO SIZE AND QUALITY:

For a video to be successful on Amazon, it needs the right length. Data suggests that viewers click off after 60 seconds of watching and will only stay tuned if your product or service has some entertainment value in its content, which can make things difficult when trying to set up an informative seller account! If you’re looking for ways around this problem, consider shortening any future promotional clips by 45%. In addition, the Amazon provider recommends videos under 5GB in size, so don’t worry about going over capacity! Finally, the resolution should also be at least 1920 x 1080 pixels since this higher standard makes for better viewing quality when browsing products on their website or app store listings.

PRODUCT COMPARISON VIDEOS:

Is your product better than your competitors’? Show it with a comparison video. It’s as basic and straightforward an idea to shoot, edit, or create for marketing purposes: show what features they offer that you don’t have on yours, along with any improvements over theirs (if applicable). If not having all those extra bells and whistles doesn’t matter, then make sure this type fits the bill; otherwise, try another one.

Non-brand registered sellers can now upload videos to their listings!

Yes! Amazon has now officially allowed non-brand registered sellers to upload videos on their listings. In September 2020, these new guidelines were sent out via email, saying that you could indeed use this feature if your account is eligible for it—so make sure and check under the Inventory tab, just above where the products are listed at all times, because there might be some extra steps involved, but don’t worry too much about them since everything should go smoothly once we’ve figured our way through these hurdles together.

SHARING CONTENT EXTERNALLY:

Amazon is making video content easier to find on its platform by adding the ability for users and brands to search, regardless of their size or popularity. With TikTok being such a popular app among millennials, it’s no surprise that they would take advantage of this form of media while building up an audience base that can then be marketed towards more mature consumers who may have grown out of social networking sites like Instagram but still want access to quality products from smaller businesses locally based near where you live!

Product videos are a great way to capture attention, especially on YouTube, where people love watching them. Uploading your Amazon product videos so you can share them on other platforms will expand their reach and increase awareness of what’s inside!

UNBOXING VIDEOS:

The new trend in online shopping is to have a video that unpacks the product and shows viewers exactly what they will get. This kind of informative clip can give customers satisfaction when their purchase comes without having seen it before, as well as allow them an opportunity for a vicarious experience with tips on whether or not this would be worth buying!

CHOOSING VIDEO OVER TEXT:

The next generation of consumers has spoken and is choosing video over text or images. This is apparent in the rise in popularity of TikTok, which now dominates America’s Snapchat-sized WhatsApp demographic (WhatsApp had around 200 million monthly active users as opposed to Instagram Stories’ claimed 100). Amazon also saw this trend coming when it launched its “Video Ad” feature on storefronts last year; these ads can be up to 1 minute long, whereas others may only show 15 seconds at most before automatically fading out–a much.

AMAZON VIDEOGRAPHY GUIDELINES:

Keep your videos short to keep people engaged! Avoid fluffy or unnecessary information that could turn off potential customers; we recommend keeping them under one minute in total length (including titles/logos).
To make sure all our sponsored brand ads look professional on film with clear sound during voiceovers, we must use excellent audio quality when shooting these.
You can use a comparison or product highlight video to address your customer’s problem quickly and efficiently.
The key to creating high-quality videos for your product is ensuring that you have professional equipment and know-how. If not, use free video editing software like iMovie or Windows Movie Maker.
If you want to create a video for your product, ensure the lighting is good and easy to use.
The best way to ensure your customers get the most out of watching a video is by focusing on its main features and benefits. Customers are much more likely to watch product videos if they can see what’s being demonstrated.
To make your video more engaging and aesthetically pleasing, use on-screen text to point out important features or benefits of the product. This is especially helpful if someone watches it with the sound off.
You should also provide royalty-free music for viewers with preferences that don’t match this tone but still want some ambiance. At the same time, those watching will be able to get their desired effect from it too.

Must-Follow Product Photography Tips From Our Expert

Posted on October 21, 2022 by adminoo

Sellers are always looking for new and different ways to increase Amazon sales, but the answer is right under their nose. Improving Amazon product photography not only attracts more traffic to your pages but also gives your shoppers a more detailed understanding of the product, which can, in turn, increase sales on Amazon.

The problem is that photography uses a different skill set than retail, so many sellers simply don’t know how to take a good product picture. To help you get started, below we share 7 tips on how to optimize your Amazon product photography to increase FBA sales or Amazon sales in general.

1. Show Different Sides of the Product

One of the inherent problems with eCommerce is that shoppers cannot pick up or interact with the product — they rely on product photography to judge the item’s shape, weight, and moveability. So to give shoppers the fullest understanding of what they’re buying, show the product from different angles, in different forms, inside and outside the product packaging.

It helps to shoot multiple angles of the product against a white background, just like the one required for your main image. Be sure to include a shot of everything unpacked from the container so your customers see what they’re getting, but also include a shot of the package before it’s opened. If your product has moving parts or accessories, show them in use, too.

2. Use Creative Camera Angles

Aside from the main image requirements, you’re free to include additional, more creative product photography ideas. These can be instrumental in increasing Amazon sales if you know what kinds of photography shoppers want to see.

Infographics outlining features — You’re free to add text to some of your photos, so try pointing out certain features or hard-to-see parts, so shoppers know they’re there.
Products in use — Show actual people using your products so the customer can imagine what it’d be like to own it themselves. You can also use this style to demonstrate certain features that aren’t obvious.
Secondary objects — Include another object in the photo as a frame of reference for size and to be suggestive. For example, include an actual strawberry next to a strawberry-flavored product.
Show movement — If your product has moving parts, try taking multiple pictures of the parts in different positions so shoppers know its flexibility.

You also should strongly consider Amazon product videos. Product videos are known to boost sales because they show off the product better than still photos. Customers can see how people use the product, and you can even demonstrate certain features that photos still can’t convey.

3. Minimize Empty Space

A common piece of advice expert photographers give to beginners is to “fill the frame,” which essentially means minimizing the amount of empty space in the background. Your product should be the main focus of attention, so make sure it takes up the majority of your shot. Try to get the camera close enough to the product that the background is hardly noticeable.

In fact, one of the Amazon product photography requirements states that, for the main image, the product must take up 85% of the frame. Aside from the main image, you’re free to play more with perspective, but minimizing empty space is a good photography tip in general.

4. Follow the Amazon Product Photography Guidelines

Even more important than attracting shoppers is following Amazon’s product image requirements. There are some particular rules you don’t want to accidentally break, and by learning the requirements, you can better understand what kind of pictures you can and cannot use.

Specifically, here are some key takeaways:

1000-pixel minimum on either width or height
use either color mode sRGB or CMYK
the format must be either JPEG, PNG, GIF, or TIFF
use a true white background (RGB: 255, 255, 255) for the main image
do not use additional text, graphics, or inset images for the main image

As you can see, taking product photography with a white background is necessary for at least one of your photos. However, you can make the most out of the white background by shooting multiple angles, as we advised in step 1.

5. Learn How to Retouch Photos

Even the best product photographers still use photo editing software to touch up their photos. Retouching product photos is the norm on Amazon and most other eCommerce sites, so if you want your pictures to compete you’ll have to learn some of the basics.

The good news is that you don’t need to drop hundreds of dollars on Photoshop. You can find cheap or even free photo editing software online. This can help with aspects like brightening the colors, removing dust or other blemishes, and allowing you to superimpose text or overlap images.

6. Use Proper Equipment

While you can technically take product photos on your smartphone, you’ll get the best results with proper photography equipment, including both a camera and lighting. To maximize results, you’ll also want accessories like a tripod and an adequate white background.

The best cameras for Amazon product photography are usually mirrorless or DSLR. As for artificial lighting, try LED or incandescent lamps. However, be aware that these aren’t always cheap. If you want to keep your budget down, consider working with someone who already owns these things, which brings us to our final tip…

7. Work with Amazon Product Photography Services

While these tips are designed to improve the work of an amateur photographer, you can’t master the art of product photography in a few weeks or months. If you want truly mesmerizing pictures, you may want to hire Amazon product photography services.

If you’re worried about money, hiring a professional Amazon photographer means you don’t have to buy any new equipment. In this sense, you’re coming out ahead in the cost ratio because you can leverage professional-tier equipment without actually having to buy it.

But more important is the skill of professional photographers, who have spent their lives honing their craft and can understand concepts like angles, lighting, and how to use a camera. A professional photographer will know the right settings and angles by heart, and if you work with an Amazon service, they’ll also be familiar with the image requirements. If you’re interested and want to hear a quote, schedule a free consultation call now, up to 60 minutes. We’ll answer all your questions and explain how we can help!

7 Creative Amazon Product Photography Ideas To Stand Out

Posted on October 14, 2022 by adminoo

Even with the best products at the best prices, shoppers will still pass you by unless you have eye-catching photos. Mesmerizing Amazon product photography is the best strategy to increase Amazon sales, but for most sellers with backgrounds in retail, photography is not a skill that comes naturally.

We’ve already explained the basics as they apply to amateur photographers with our DIY guide to Amazon Product Photography, but sometimes the basics aren’t enough. So in this guide, we share 7 expert ideas on creative Amazon product photography styles that you can use to stand out. These ideas aren’t your average run-of-the-mill product photos, so their unique imagery is sure to get your products noticed and increase sales on Amazon.

1. Blurry Outdoor Background

Source

Amazon product photography on a white background is a requirement for your main image, but your other images have more leeway. In addition to doing a standard product-in-use photo or infographic, you can also showcase your product against a blurry outdoor background.

These photos work because they help the shopper imagine what it’s like to use the product without the risk of distracting them with background images. It’s also easy to shoot: just set your camera to a wide aperture (a low F-stop number). You don’t even need to worry too much about where the background is because the shopper won’t see much of it.

2. Floating over White Background

Source

If you want some homemade special effects, you can shoot your product against a white background so that it looks like it’s floating. This not only satisfies Amazon’s main image requirements for white backgrounds, but it also creates an interesting effect that your customers are more likely to remember.

There are essentially two approaches to get this effect:

suspend your product with a fishing line or use invisible adhesive to keep it upright in front of a white background
take a normal picture against a white background and edit out the floor with photo editing software like Photoshop

Regardless of which approach you choose, consider keeping in the floor shadow to leave some realism for the shopper.

3. Infographic with Labeled Parts

Source

Infographic images are great for when you want to both show and tell. Some products require a little explanation about how they’re used, and infographic images are more likely to be seen than the instructional text in the product description.

But instead of listing the features of your product, try labeling each part to explain what it does. For one thing, this is another excuse to show a detailed close-up of your product. More importantly, it gives you the opportunity to explain all the beneficial parts of your products, such as interesting features the shopper may not have noticed from your other pictures.

This type of Amazon product photography works twice as well with control panels and interfaces where the buttons are not self-evident.

4. Visual Effects To Show Movement

Source

Moving parts can be a huge advantage to some products, especially if competing products aren’t as flexible. But how can you show movement in a still photo?

Using basic photography or photo-editing techniques, you can depict movement in still photos by either of these two methods:

Set a low shutter speed on your camera to create a motion blur in the actual photo. (This can be difficult without photography experience, as you risk blurring the parts of the photo you actually want the shopper to see.)
Take a sequence of photos with the moving parts in different positions. Then, in photo-editing software, overlay all the photos on top of each other, with some transparency (as in the example). This shows the shopper the range of motion your product has.

These techniques can get a little advanced, especially if you don’t have much experience in either photography or photo editing. If you don’t feel confident in your photography abilities, you can always use Amazon product photography services. Here’s how to hire the best Amazon product photographer.

5. Glass Floor

Source

Although this Amazon product photography idea won’t work with all products, for some, it’s the perfect way to show off some hard-to-notice features. If your product has an interesting bottom, such as shoes with special treads or an appliance with gripped feet, you can display them with a glass floor angle.

The easiest way to do it is to place the product on its side and shoot from an angle that looks like it’s underneath. If that’s not possible, you can also set the product on top of a pane of glass and take the picture from below. This gives shoppers a view of the product they would never see otherwise and can verify the safety or sturdiness of certain products.

6. Testimonial Cards

Source

Just like our idea for infographics with labeled parts, you can use your images to communicate certain benefits that the shopper might not bother reading in your product description text. In this case, you could use the product images to feature any famous brands or publicity your product received.

While this Amazon product photography is not exactly about the product, you can still use the image to feature a brand logo or testimonial quote of a famous or noteworthy supporter of your product. Shoppers respond to social proof, so if they see another famous brand logo in your images and read that they endorse you, that’s a big step to make a purchase or even increase FBA sales.

7. Silhouettes of People

Source

Brick-and-mortar stores use mannequins because the shopper can imagine themselves wearing the clothes. That same principle can be applied to Amazon product photography by using nondescript silhouettes of people.

Keeping the person in the photo vague — such as an outline, shadow, or cartoon — has two main advantages. First, like the traditional mannequins, an ambiguous person in the photo makes it easier for the shopper to imagine themselves in action, as opposed to a more intricate model. Second, using silhouettes minimizes the details that aren’t related to the product, so the shopper can focus more on what you’re selling and less on who’s in the picture.

Amazon A+ Premium Content: Why Do You Need It For Your Amazon listing?

Posted on October 7, 2022 by adminoo

The internet is a magical place that has given people access to everything they could ever want, but it also comes with some challenges. One of the biggest problems for sellers on Amazon are competitors who have raised their game and made competition fierce-especially when you’re just starting out in this marketplace. The world of selling is becoming more competitive, and customers are wiser than ever before; they know how important their feedback can be when choosing between two sellers with similar products!

The Amazon platform offers a number of features to help you sell more products. One such feature is A+ Premium Content, which provides your products with an eye-catching pitch and grabs customers’ immediate attention. This can be used as another way to generate leads and increase revenue on the site!